---
title: "Plastisol — $8K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/plastisol"
last_updated: "2026-08-12T10:21:52.542Z"
locale: en
meta:
description: "Amazon product research for plastisol: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for plastisol: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Plastisol — $8K/mo Amazon US Product Research (2026)"
---
# **Plastisol**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 24Growth 49Conversion 24Competition 34Returns 99Price range 62Avg price 95Brand share 0Review moat 97Quality gap 96
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****59.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$39.42**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$10.13–$146.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+19.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$96K**
$96K/yr · 125K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
## **Is plastisol profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, plastisol is a $96K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plastisol market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$99K–$118K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#588**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **67%**
- **Out of stock**
- **16.6%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **165 days**
## **Competition: brands, sellers & click share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- EUPHENG77% - NHYHN12% - Polysol Polymers5% - FishForm3% - FusionX Fishing Lures2% - Open — no brand owns it (0%)
## **plastisol demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.3% search growth over the last 90 days.
4K3KHoliday '24Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/plastisol/trend)
## **Top plastisol search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **plastisol**71K/yr+28.5%1.2% conv. - **plastisol for fishing lures**39K/yr+13.8%1.9% conv. - **bait plastics plastisol**4K/yr+30.1%2.9% conv. - **plastisol for lures**5K/yr+1.0%1.1% conv. - **dead on plastics plastisol**3K/yr-5.3%1.0% conv. - **polysol polymers**3K/yr-44.4%1.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/plastisol/search-terms)
## **Top plastisol products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$38K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Medium Formula for DIY Fishing Lures**EUPHENG**$25.85**4.0★28 rev](https://www.amazon.com/dp/B0FDG94PVK) [2**Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Medium Formula for DIY Fishing Lures**EUPHENG**$16.83**4.0★28 rev](https://www.amazon.com/dp/B0FDGCYKSB) [3**SPORTLIMIT Bait Plastics Premium Lure Plastisol - 242 Medium Formula**NHYHN**$46.91**4.7★215 rev](https://www.amazon.com/dp/B07ML4XL6W) [4**Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Medium Formula for DIY Fishing Lures**EUPHENG**$43.55**4.0★28 rev](https://www.amazon.com/dp/B0FYD845S5) [5**Eupheng Natural Series Plastisol Colorant Set for Making Soft Plastic Fishing Lures 6 Subtle Realistic Colors for Finesse Baits in Clear Water 1/3oz Bottles**EUPHENG**$10.13**3.4★32 rev](https://www.amazon.com/dp/B0GFJSCB7C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Soft Formula for DIY Fishing Lures**EUPHENG**$26.93**8 rev5mo ago](https://www.amazon.com/dp/B0GLP3VLRL) [**Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Soft Formula for DIY Fishing Lures**EUPHENG**$17.54**8 rev5mo ago](https://www.amazon.com/dp/B0GLP7K85C) [**Eupheng Natural Series Plastisol Colorant Set for Making Soft Plastic Fishing Lures 6 Subtle Realistic Colors for Finesse Baits in Clear Water 1/3oz Bottles**EUPHENG**$10.13**32 rev6mo ago](https://www.amazon.com/dp/B0GFJSCB7C) [**Eupheng Strike Trigger Series Plastisol Colorant Set for Making Soft Plastic Fishing Lures 6 High-Visibility Colors for Murky Water 1/3oz Bottles**EUPHENG**$10.23**32 rev6mo ago](https://www.amazon.com/dp/B0GFHWD4CG) [**Eupheng Natural Series Plastisol Colorant Set for Making Soft Plastic Fishing Lures 6 Subtle Realistic Colors for Finesse Baits in Clear Water 1oz Bottles**EUPHENG**$19.93**32 rev6mo ago](https://www.amazon.com/dp/B0GFJDKW75)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Medium Formula for DIY Fishing Lures**EUPHENG**$66.55**4.0★**▲ 58%**](https://www.amazon.com/dp/B0FYD8FY1F) [**Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Soft Formula for DIY Fishing Lures**EUPHENG**$26.93**3.4★**▲ 51%**](https://www.amazon.com/dp/B0GLP3VLRL) [**Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Soft Formula for DIY Fishing Lures**EUPHENG**$17.54**3.4★**▲ 33%**](https://www.amazon.com/dp/B0GLP7K85C) [**Eupheng Natural Series Plastisol Colorant Set for Making Soft Plastic Fishing Lures 6 Subtle Realistic Colors for Finesse Baits in Clear Water 1/3oz Bottles**EUPHENG**$10.13**3.4★**▲ 30%**](https://www.amazon.com/dp/B0GFJSCB7C) [**FishForm Aluminium Injector for Soft Bait Plastisol 9.5oz Syringe**FishForm**$67.16**4.0★**▲ 26%**](https://www.amazon.com/dp/B0B1CJ3YD3)
**~~View all trending →~~**
## **What reviews say buyers love and hate about plastisol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Great color”*
**Quality-Overall**17%
*“Great Product”*
**Value For Money**9%
*“it's still cheaper than premade ones”*
**Soft Feel**7%
*“Rubber is soft”*
**Ease Of Use**6%
*“this is simple and effective”*
**Advertised Vs Actual Product**5%
*“I received exactly what was advertised”*
**Brightness/Shine/Glow**4%
*“Bright”*
**Smell**4%
*“Great quality finish and scent”*
**Functionality-Overall**4%
*“other stuff that works better”*
**Fun/Entertainment Experience**4%
*“such a fun experience for our family”*
### **What buyers complain about **
**Color**17%
*“Didnt color my plastisol”*
**Smell**17%
*“The sealed package did have a very strong chemical odor coming from it”*
**Quality-Overall**11%
*“JUNK”*
**Thickness**11%
*“Useless, turns very thick and you cant get it thin enough to poor without it burning”*
**Heating**7%
*“does not tell you what temperature range to heat to or exceed”*
**Size-Overall**6%
*“Obviously they are small bottles”*
**Value For Money**2%
*“I sincerely do not understand the pricing scheme here”*
### **Top return reasons **
**Leak-Proof**19%
**Size-Overall**18%
**Advertised Vs Actual Product**11%
**Functionality-Overall**7%
**Color**5%
**Quality-Overall**5%
**Heating**4%
**Material Quality**4%
**Ease Of Use**4%
**Value For Money**4%
## **Common plastisol questions**
- **Is plastisol profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 15 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +19.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the plastisol niche?**
- 5 brands and 6 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in plastisol?**
- Top complaints mined from reviews: Color, Smell, Quality-Overall. The return rate is 0.3%.
- **When does demand for plastisol peak?**
- Demand peaks in May–Jun; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the plastisol niche?**
- Listings span $10.13–$146.92; the average listing price is $39.42 (sweet spot $15–$100). The average incumbent carries 60 reviews — the moat a new listing must climb.
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