---
title: "Search terms — plastic butterfly knife"
canonical_url: "https://flapen.com/research/us/sports-outdoors/plastic-butterfly-knife/search-terms"
last_updated: "2026-08-12T13:59:34.986Z"
locale: en
meta:
  description: "Amazon product research for plastic butterfly knife: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for plastic butterfly knife: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Search terms — plastic butterfly knife"
---

# **Plastic Butterfly Knife**

**Worth a look**

Shows beatable incumbent ratings (4.1★), but soft demand (-40.4% this quarter) keeps it on the watch list.

Market size 20Growth 5Conversion 26Competition 75Returns 91Price range 62Avg price 64Brand share 79Review moat 69Quality gap 91

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Review moat**

**Good****734.81**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$13.67**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.33–$28.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$79K**

$79K/yr · 275K searches

**Growth**

**Bad****-40.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms