---
title: "Pittsburgh Steelers Football — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/pittsburgh-steelers-football"
last_updated: "2026-08-12T10:33:44.349Z"
locale: en
meta:
description: "Amazon product research for pittsburgh steelers football: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for pittsburgh steelers football: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Pittsburgh Steelers Football — Amazon US Product Research"
---
# **Pittsburgh Steelers Football**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 15Conversion 21Competition 82Returns 73Price range 82Avg price 95Brand share 65Review moat 40Quality gap 20
**Avg price**
**Incredible****$23.94**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Great****$8.16–$51.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,451.59**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$22K**
$22K/yr · 54K searches
## **Is pittsburgh steelers football profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, pittsburgh steelers football is a $22K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pittsburgh steelers football market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$36K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1,169**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **76%**
- **Out of stock**
- **17.8%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **183 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 74%
**Open market**
**29%**
- Wes and Willy27% - Outerstuff22% - WILSON7% - Transformers6% - Franklin Sports5% - Junk Food5%
## **pittsburgh steelers football demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.7% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/pittsburgh-steelers-football/trend)
## **Top pittsburgh steelers football search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **steelers kids**12K/yr+6.2%1.9% conv. - **steelers kids apparel**8K/yr+20.0%0.3% conv. - **steelers toys**6K/yr-0.2%0.4% conv. - **steelers gifts for boys**9K/yr-51.5%2.8% conv. - **steelers gifts for kids**6K/yr-20.8%2.2% conv. - **kids steelers**5K/yr-27.2%1.2% conv. - **steelers youth**4K/yr-6.6%2.2% conv. - **kids steelers apparel**5K/yr-63.8%0.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/pittsburgh-steelers-football/search-terms)
## **Top pittsburgh steelers football products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4354%$8706%$1K8%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Outerstuff NFL Kids Youth 4-20 Official Game Day Team Jersey (Numeric Regular Pittsburgh Steelers - Black)**Outerstuff**$36.96**4.7★711 rev](https://www.amazon.com/dp/B0CCC1CB3Y) [2**Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Pittsburgh Steelers Black 3T**Wes and Willy**$23.99**4.7★106 rev](https://www.amazon.com/dp/B0FMLPP9TN) [3**WILSON Sporting Goods NFL Pittsburgh Steelers Team Logo Football Black Mini Size**WILSON**$13.33**4.7★5,309 rev](https://www.amazon.com/dp/B07GFCR7H7) [4**Transformers NFL Pittsburgh Steelers Steelsmash 5.5-Inch Action Figure Changes from Robot to Helmet Football Toys for Ages 8+**Transformers**$24.74**4.7★1,104 rev](https://www.amazon.com/dp/B0DMWJ5NTL) [5**Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Pittsburgh Steelers Black S**Wes and Willy**$23.58**4.7★106 rev](https://www.amazon.com/dp/B0FMLD8CLL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TeenyMates NFL Football Action Figures Gift Set Pittsburgh Steelers**Party Animal**$35.78**58 rev8mo ago](https://www.amazon.com/dp/B0G1VD34XD) [**Guess Who? NFL Edition Board Game | Officially Licensed NFL Game for Kids and Families | Ages 6+ | 2 Players | 15 Mins. | Football Games**Hasbro Gaming**$22.77**749 rev10mo ago](https://www.amazon.com/dp/B0DVMFL53S) [**Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Pittsburgh Steelers Black 3T**Wes and Willy**$23.99**106 rev11mo ago](https://www.amazon.com/dp/B0FMLPP9TN) [**Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Pittsburgh Steelers Black S**Wes and Willy**$23.58**106 rev11mo ago](https://www.amazon.com/dp/B0FMLD8CLL) [**Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Pittsburgh Steelers Black 5**Wes and Willy**$23.99**106 rev11mo ago](https://www.amazon.com/dp/B0FML7Q81M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gerber Geber Unisex Baby NFLTeam T-Shirt and Shorts Set Steelers 4T**Gerber**$21.98**4.8★**▲ 359%**](https://www.amazon.com/dp/B0FGKNH4DJ) [**Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Pittsburgh Steelers Black 5**Wes and Willy**$23.99**4.7★**▲ 332%**](https://www.amazon.com/dp/B0FML7Q81M) [**Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Pittsburgh Steelers Black 3T**Wes and Willy**$23.99**4.7★**▲ 310%**](https://www.amazon.com/dp/B0FMLPP9TN) [**SCOBAR Steel City Skyline T-Shirt Hand-Drawn Modern Fit Printed in USA (Steel City Black Large)**SCOBAR**$24.32**4.7★**▲ 300%**](https://www.amazon.com/dp/B09C2SF3LW) [**Outerstuff NFL Kids Youth 4-20 Official Primary Logo Prime Pullover Fleece Lined Hoodie Sweatshirt (US Numeric Size: 8 Regular Pittsburgh Steelers - Black)**Outerstuff**$31.82**4.7★**▲ 285%**](https://www.amazon.com/dp/B0DG6K2W15)
**~~View all trending →~~**
## **What reviews say buyers love and hate about pittsburgh steelers football**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**43%
*“Fun game”*
**Quality-Overall**13%
*“The quality and feel of the shirt is great too”*
**Gifting Purpose**9%
*“Christmas gift”*
**Size-Overall**6%
*“Perfect size and everything”*
**Collectibles**5%
*“Nice Collectible”*
**Ease Of Use**3%
*“Easy to use”*
**Value For Money**3%
*“the price point was good as well”*
**Soft Feel**2%
*“Soft and fit good”*
**Portability**2%
*“It folds and locks and make it easy to take anywhere”*
**Design-Overall**2%
*“well built looks great”*
### **What buyers complain about **
**Quality-Overall**16%
*“Cheaply made”*
**Value For Money**9%
*“Its not worth the money”*
**Instructions/User Manual/Troubleshooting**9%
*“directions are not good”*
**Assembly/Installation**9%
*“Confusing to put together”*
**Thickness**7%
*“a little on the thin side”*
**Machine Wash Suitability**7%
*“Not Machine Washable”*
**Thin**7%
*“Thin material”*
**Weight Heavy**7%
*“Too big & heavy”*
**Size-Overall**6%
*“transform when we figured it out it didnt quite fit right”*
**Durability**5%
*“It broke while he was taking it out of the package”*
### **Top return reasons **
**Size-Overall**24%
**Defective Material/Parts**21%
**Advertised Vs Actual Product**13%
**Value For Money**10%
**Gifting Purpose**8%
**Product Condition**5%
**Functionality-Overall**2%
**Quality-Overall**2%
**Material Quality**2%
**Thin**1%
## **Common pittsburgh steelers football questions**
- **Is pittsburgh steelers football profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 34 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the pittsburgh steelers football niche?**
- 17 brands and 15 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in pittsburgh steelers football?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Instructions/User Manual/Troubleshooting. The return rate is 2.1%.
- **When does demand for pittsburgh steelers football peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 14.6× the quietest.
- **What does it cost to enter the pittsburgh steelers football niche?**
- Listings span $8.16–$51.04; the average listing price is $23.94 (sweet spot $15–$100). The average incumbent carries 2,452 reviews — the moat a new listing must climb.
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