---
title: "Pittsburgh Penguins — $5K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/pittsburgh-penguins"
last_updated: "2026-08-12T08:49:59.357Z"
locale: en
meta:
description: "Amazon product research for pittsburgh penguins: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for pittsburgh penguins: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Pittsburgh Penguins — $5K/mo Amazon US Product Research"
---
# **Pittsburgh Penguins**
**Skip it**
Soft demand (-57.6% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 0Conversion 11Competition 88Returns 75Price range 88Avg price 95Brand share 62Review moat 77Quality gap 27
**Avg price**
**Incredible****$27.11**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$7.51–$91.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****455.13**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$64K**
$64K/yr · 266K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-57.6%**
90-day search growth — must beat 0% to launch
## **Is pittsburgh penguins profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, pittsburgh penguins is a $64K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pittsburgh penguins market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$108K–$136K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#4,016**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **75%**
- **Out of stock**
- **17.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **170 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**68%**
Top 20: 97%
**Top-5 click share**
**27%**
Top 20: 61%
**Open market**
**28%**
- Calhoun38% - AMERICAN NEEDLE10% - Northwest7% - Rico Industries7% - 475% - Bleacher Creatures4%
## **pittsburgh penguins demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -57.6% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 13.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/pittsburgh-penguins/trend)
## **Top pittsburgh penguins search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **pittsburgh penguins**184K/yr-49.6%0.8% conv. - **pittsburgh penguins apparel**27K/yr-75.3%0.4% conv. - **penguins hockey**21K/yr-53.8%1.8% conv. - **pittsburgh penguins gifts**17K/yr-5.1%1.1% conv. - **pittsburgh penguins womens apparel**18K/yr-83.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/pittsburgh-penguins/search-terms)
## **Top pittsburgh penguins products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AMERICAN NEEDLE Pittsburgh Penguins Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-PPN-IBLK)**AMERICAN NEEDLE**$25.16**4.7★114 rev](https://www.amazon.com/dp/B0D6WGYQ84) [2**Calhoun NHL Womens Front Tie Cover Up Loose Fit Crop T-Shirt (Small/Medium Pittsburgh Penguins)**Calhoun**$19.37**4.4★85 rev](https://www.amazon.com/dp/B09V377G7C) [3**Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Pittsburgh Penguins Large)**Calhoun**$22.50**4.6★2,495 rev](https://www.amazon.com/dp/B07P5H11ZV) [4**Calhoun NHL Surf & Skate Ladies Acid Wash Cropped T-Shirt (Small/Medium Pittsburgh Penguins)**Calhoun**$28.93**4.4★198 rev](https://www.amazon.com/dp/B0BG925VL1) [5**NHL Pittsburgh Penguins 47 Clean Up Adjustable Hat Black One Size**47**$27.68**4.7★2,948 rev](https://www.amazon.com/dp/B003D8Q5DM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cool Animal Penguin Playing Hockey Player Sport Lover T-Shirt**Penguin Playing Hockey Ice Hockey Player Game Day**$17.01**2 rev7mo ago](https://www.amazon.com/dp/B0G4TDBBNB) [**Calhoun NHL Womens French Terry Crewneck Sweatshirt Officially Licensed Team Pullover Sweat (Pittsburgh Penguins Large)**Calhoun**$48.39**71 rev7mo ago](https://www.amazon.com/dp/B0G4SJSGGL) [**Calhoun Mens NHL Waffle Knit Long Sleeve Thermal Shirt Lightweight Cotton Blend Cold Weather Layering Top (Pittsburgh Penguins X-Large)**Calhoun**$28.50**74 rev9mo ago](https://www.amazon.com/dp/B0FX3F1NGD) [**McFarlane Toys - Sidney Crosby (Pittsburgh Penguins) NHL 7in Posed Figure McFarlanes SportsPicks**McFarlane Toys**$35.74**14 rev10mo ago](https://www.amazon.com/dp/B0DYVR8NNS) [**Pittsburgh Penguins NHL Progression Jacquard Beach Towel 36 x 72 Inches**Northwest**$9.89**8 rev1y ago](https://www.amazon.com/dp/B0DNV2YVRV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pittsburgh Penguins NHL Progression Jacquard Beach Towel 36 x 72 Inches**Northwest**$9.89**4.5★**▲ 366%**](https://www.amazon.com/dp/B0DNV2YVRV) [**Calhoun Mens NHL Waffle Knit Long Sleeve Thermal Shirt Lightweight Cotton Blend Cold Weather Layering Top (Pittsburgh Penguins X-Large)**Calhoun**$28.50**4.5★**▲ 317%**](https://www.amazon.com/dp/B0FX3F1NGD) [**Cool Animal Penguin Playing Hockey Player Sport Lover T-Shirt**Penguin Playing Hockey Ice Hockey Player Game Day**$17.01**5.0★**▲ 306%**](https://www.amazon.com/dp/B0G4TDBBNB) [**BUC Around and Find Out T-Shirt for Pittsburgh Baseball Fans (SM-5XL) (Gold Short Sleeve Large)**Smack Apparel**$23.91**4.6★**▲ 262%**](https://www.amazon.com/dp/B0CV88CPYL) [**Calhoun NHL Womens Front Tie Cover Up Loose Fit Crop T-Shirt (Small/Medium Pittsburgh Penguins)**Calhoun**$19.37**4.4★**▲ 229%**](https://www.amazon.com/dp/B09V377G7C)
**~~View all trending →~~**
## **What reviews say buyers love and hate about pittsburgh penguins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Fits great”*
**Quality-Overall**17%
*“Its a great quality mug”*
**Advertised Vs Actual Product**8%
*“Item is exactly as described”*
**Color**6%
*“Nice colors”*
**Soft Feel**6%
*“Its made of soft, stretchy fabric”*
**Value For Money**5%
*“Wonderful hat for the price”*
**Comfort-Overall**4%
*“is very comfortable”*
**Shape/Style**3%
*“had retained its shape perfectly”*
**Gifting Purpose**3%
*“Cute gift”*
**Warmth**2%
*“the thickness is perfect for a cool evening in summer or cold winter day”*
### **What buyers complain about **
**Size-Overall**20%
*“Fit was a bit short”*
**Material Quality**14%
*“This is a bad one the goals are cheap plastic”*
**Stitch/Finish/Polish**10%
*“Poor Sewing”*
**Quality-Overall**7%
*“Cheap”*
**Thickness**7%
*“A little thin”*
**Defective Material/Parts**7%
*“earrings arrived in 4 parts”*
**Thin**4%
*“A little thin”*
**Advertised Vs Actual Product**4%
*“Not a true 3x”*
**Value For Money**4%
*“Pricey for the product”*
**Cushion**2%
*“The pillow fabric is not top quality”*
### **Top return reasons **
**Size-Overall**51%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Chest Fit**4%
**Material Quality**4%
**Defective Material/Parts**3%
**Shape/Style**3%
**Quality-Overall**3%
**Sleeve Fit**3%
**Color**2%
## **Common pittsburgh penguins questions**
- **Is pittsburgh penguins profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 80 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -57.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the pittsburgh penguins niche?**
- 27 brands and 54 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in pittsburgh penguins?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Stitch/Finish/Polish. The return rate is 2.0%.
- **When does demand for pittsburgh penguins peak?**
- Demand peaks in Nov–Dec; the busiest month runs 13.1× the quietest.
- **What does it cost to enter the pittsburgh penguins niche?**
- Listings span $7.51–$91.87; the average listing price is $27.11 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.
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