---
title: "Pink Yoga Mat — $333K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/pink-yoga-mat"
last_updated: "2026-07-22T20:54:44.777Z"
locale: en
meta:
description: "Niche score 50/100 · $333K/yr market · 380K searches/yr · $30.58 avg price. Soft demand (-17.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $333K/yr market · 380K searches/yr · $30.58 avg price. Soft demand (-17.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pink Yoga Mat — $333K/yr Amazon US Niche (2026) - Flapen"
---
# **pink yoga mat**
**Worth a look**
Shows a sweet-spot price point ($30.58 avg), but soft demand (-17.2% this quarter) keeps it on the watch list.
Market size 53Growth 16Conversion 36Competition 52Returns 62Price range 89Avg price 95Brand share 72Review moat 17Quality gap 48
**Avg price**
**Incredible****$30.58**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.51–$88.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.5%**
return rate — above 6% kills the launch gate
**Market size**
**Good****$333K**
$333K/yr · 380K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****17,952.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink yoga mat is a $333K/yr Amazon United States market (380K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink yoga mat market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$306K–$382K**
- units × avg price
- **Launch success**
- **60%**
- 3 of 5 new (360d)
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**20**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 98%
**Open market**
**32%**
- Amazon Basics27% - UMINEUX13% - Fitvids8% - Gaiam7% - MARCY7% - PAIDU6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/pink-yoga-mat/trend)
## **Top pink yoga mat search terms**
- **pink yoga mat**203K/yr-20.4%2.9% conv. - **yoga mat pink**63K/yr-12.5%2.5% conv. - **pink pilates mat**17K/yr-11.5%1.7% conv. - **pink workout mat**15K/yr-18.3%2.1% conv. - **light pink yoga mat**15K/yr-15.0%1.1% conv. - **hello kitty yoga mat**13K/yr-24.8%0.3% conv. - **pink yoga mat thick**9K/yr-9.0%2.1% conv. - **pink exercise mat**8K/yr-10.6%1.9% conv. - **pink gym mat**9K/yr-22.1%1.1% conv. - **pilates mat pink**6K/yr-20.1%2.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/pink-yoga-mat/search-terms)
## **Top pink yoga mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$33K20%$67K30%$100K40%$133K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 x 0.5 Pink**Amazon Basics**$20.40**4.6★69,529 rev](https://www.amazon.com/dp/B01LP0UX9G) [2**Non Slip Pilates Fitness Mats Eco Friendly Anti-Tear 1/4 Thick Yoga Mats for Women Exercise Mats for Home Workout with Carrying Sling (72x24 Parfait Pink & Gray)**UMINEUX**$27.23**4.5★4,961 rev](https://www.amazon.com/dp/B08GWH88XD) [3**Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Pink 72L X 24W X 2/5 Inch Thick**Gaiam**$23.59**4.6★46,174 rev](https://www.amazon.com/dp/B07H9TKSXY) [4**Amazon Basics 0.25-inch Thick TPE Exercise Yoga Mat with Carrying Strap Rose**Amazon Basics**$21.13**4.6★811 rev](https://www.amazon.com/dp/B0DM6C7TZ3) [5**Circuit Fitness by Marcy 1/4-inch (6mm) Non Slip Multi-Purpose Exercise Yoga Mat with Carrying Strap - Sakura Pink**MARCY**$21.07**4.6★354 rev](https://www.amazon.com/dp/B0DM3B649B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Pink 72L X 24W X 2/5 Inch Thick**Gaiam**$23.59**46,174 rev2mo ago](https://www.amazon.com/dp/B07H9TKSXY) [**KEEP 72 x 24 Yoga Mat 7mm Thick Non Slip TPE Mat pink**KEEP**$23.83**68 rev5mo ago](https://www.amazon.com/dp/B0GJSKH1GN) [**TOPEAST Small Gym Bag for Women Mini Sports Yoga Bag with Yoga Mat Holder Small Pink Gym Bag Overnight Weekender Duffle Handbag for Travel Dance Workout**TOPEAST**$29.54**46 rev5mo ago](https://www.amazon.com/dp/B0GHYQSBYW) [**Pureegg Non Slip Yoga Mat TPE 72 x 24 x 0.24 Pink Pilates**Pureegg**$31.26**23 rev6mo ago](https://www.amazon.com/dp/B0GH12QW55) [**Gruper Yoga Mat Non Slip 72L x 24W x 0.24/0.32TH Anti-Tear Exercise Mat with Carrying Strap and Bag Pro TPE Yoga Mats for Women Workout Mats for Home Pilates and Floor Exercises**Gruper**$23.73**525 rev9mo ago](https://www.amazon.com/dp/B0FX3RZ2YN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KEEP 72 x 24 Yoga Mat 7mm Thick Non Slip TPE Mat pink**KEEP**$23.83**4.3★**▲ 116%**](https://www.amazon.com/dp/B0GJSKH1GN) [**Pureegg Non Slip Yoga Mat TPE 72 x 24 x 0.24 Pink Pilates**Pureegg**$31.26**4.7★**▲ 116%**](https://www.amazon.com/dp/B0GH12QW55) [**TOPEAST Small Gym Bag for Women Mini Sports Yoga Bag with Yoga Mat Holder Small Pink Gym Bag Overnight Weekender Duffle Handbag for Travel Dance Workout**TOPEAST**$29.54**4.0★**▲ 111%**](https://www.amazon.com/dp/B0GHYQSBYW) [**Phoenix Fitness RY1547 Exercise NBR Fitness Yoga Mat - Double Sided Anti Slip High Density Floor Mat - 185 x 61 cm - 15mm Thick with Carry Strap Pink**Phoenix Fitness**$33.55**4.4★**▲ 103%**](https://www.amazon.com/dp/B08Y1QXLR5) [**Gruper Yoga Mat Non Slip 72L x 24W x 0.24/0.32TH Anti-Tear Exercise Mat with Carrying Strap and Bag Pro TPE Yoga Mats for Women Workout Mats for Home Pilates and Floor Exercises**Gruper**$23.73**4.4★**▲ 100%**](https://www.amazon.com/dp/B0FX3RZ2YN)
**~~View all trending →~~**
## **What buyers say about pink yoga mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Thickness**11%
*“Thick and durable”*
**Comfort-Overall**11%
*“Extremely Comfortable”*
**Quality-Overall**10%
*“The mat appears to be good quality”*
**Exercise/Sports Suitability**7%
*“Great for workouts”*
**Soft Feel**6%
*“The material is soft”*
**Color**6%
*“The color is so pretty”*
**Size-Overall**5%
*“Good size”*
**Value For Money**5%
*“Great value”*
**Cushion**5%
*“the cushioning is good”*
**Grip**3%
*“It does not slip easily”*
### **What buyers complain about **
**Strap/String Quality**8%
*“Missing Strap”*
**Durability**8%
*“Falling apart”*
**Thickness**7%
*“I need something thicker”*
**Grip**7%
*“Doesn't grip well”*
**Quality-Overall**5%
*“The quality is also different in both”*
**Size-Overall**4%
*“Fit isnt great”*
**Value For Money**4%
*“Complete waste of money”*
**Smell**3%
*“Smells so strongly of plastic”*
**Color**3%
*“Wrong color delivered”*
**Balance/Stability**2%
*“The thickness makes it to unstable for anything”*
### **Top return reasons **
**Size-Overall**20%
**Thickness**20%
**Value For Money**7%
**Color**6%
**Material Quality**5%
**Grip**4%
**Thin**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Smell**3%
## **Common questions**
- **Is pink yoga mat profitable to sell on Amazon United States?**
- The niche generates $333K/yr across 22 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the pink yoga mat niche?**
- 16 brands and 20 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in pink yoga mat?**
- Top complaints mined from reviews: Strap/String Quality, Durability, Thickness. The return rate is 2.5%.
- **When does demand for pink yoga mat peak?**
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the pink yoga mat niche?**
- Listings span $9.51–$88.08; the average listing price is $30.58 (sweet spot $15–$100). The average incumbent carries 17,953 reviews — the moat a new listing must climb.
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