---
title: "People Counter — $17K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/people-counter"
last_updated: "2026-08-12T10:35:27.744Z"
locale: en
meta:
description: "Amazon product research for people counter: $17K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for people counter: $17K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "People Counter — $17K/mo Amazon US Product Research (2026)"
---
# **People Counter**
**Worth a look**
Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 41Growth 20Conversion 51Competition 63Returns 94Price range 18Avg price 71Brand share 70Review moat 58Quality gap 88
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$113.24**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,167.52**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$210K**
$210K/yr · 44K searches
**Growth**
**Bad****-9.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$5.12–$487.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is people counter profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, people counter is a $210K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **people counter market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$170K–$226K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **169 days**
## **Competition: brands, sellers & click share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 94%
**Open market**
**32%**
- SmartCoounter18% - SMS Storetraffic13% - Decymis13% - Lynzro10% - peoplecounter online10% - DIGITEN5%
## **people counter demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.
900700Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/people-counter/trend)
## **Top people counter search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **people counter**20K/yr-9.3%4.4% conv. - **door counter**11K/yr-10.4%1.9% conv. - **traffic counter**8K/yr+1.2%1.0% conv. - **contador de personas**4K/yr-31.9%5.5% conv. - **people counters**2K/yr-15.2%3.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/people-counter/search-terms)
## **Top people counter products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$17K12%$25K16%$34K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Decymis 2 Pack Clicker Counter Metal Hand Tally Counter Clicker 4 Digit Mechanical Palm Click Counter for Counting Numbers Coaching Sports Events Count**Decymis**$6.48**4.7★1,220 rev](https://www.amazon.com/dp/B0DG89JX8K) [2**Pearl People Counter: Fully Wireless 2.4ghz Wi-Fi Visitor Counter/Patron Counter/Door Counter/Retail Customer Traffic Counter - in & Out Detection - Standard AA Batteries - iOS & Android App (Black)**SMS Storetraffic**$485.08**4.4★69 rev](https://www.amazon.com/dp/B07QSFBJ1J) [3**People Counter with Display - Bi-Directional Traffic Counter - Wireless & Battery Operated - Digital Door Counter for Retail - Easy to Use Visitor Counter**peoplecounter online**$177.62**3.7★106 rev](https://www.amazon.com/dp/B07GSG3DNN) [4**SmartCoounter Retail People Counter Security Checkpoint - Smart Traffic Counter Infrared Wireless Visitor Counter Battery Operated Customer Counter Door Counter for Retail Easy Use & Install**SmartCoounter**$168.29**3.9★76 rev](https://www.amazon.com/dp/B0747LTLK5) [5**Upgrade Smart Retail People Counter Infrared Customer Counter Hourly Detailed Data on the Flow of People can be Provided Bosss Assistant for Flow Statistics in Shopping Malls Retail Stores**Lynzro**$147.33**4.0★12 rev](https://www.amazon.com/dp/B0GWXVZZLY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Infrared People Counter Bidirectional Door Traffic Counter with App**FOORIR**$180.72**0 rev3mo ago](https://www.amazon.com/dp/B0GX661KNY) [**Upgrade Smart Retail People Counter Infrared Customer Counter Hourly Detailed Data on the Flow of People can be Provided Bosss Assistant for Flow Statistics in Shopping Malls Retail Stores**Lynzro**$147.33**12 rev3mo ago](https://www.amazon.com/dp/B0GWXVZZLY) [**Smart Retail People Counter People Counter Door Sensor Type-C Charging Port Data Export Capable Traffic Counter Suitable for Traffic Statistics in Libraries Coffee Shops Shopping Centres Etc**Dgavxa**$127.04**0 rev6mo ago](https://www.amazon.com/dp/B0GDXKJVXL) [**Smart Retail People Counter Wireless Type-C Charging Door Counter Infrared Customer Counter Capable of Exporting Data Suitable for Flow Statistics in Shopping Malls Retail Stores Libraries White**Lynzro**$136.94**12 rev10mo ago](https://www.amazon.com/dp/B0FR8NDNNF) [**Nliyeisu 2 Pcs Clicker Counter Hand Tally Counter with Large Display - Mechanical Pitch Counter Clicker for Baseball Inventory People Counting Events Gym Reps(Silver)**Nliyeisu**$5.12**249 rev11mo ago](https://www.amazon.com/dp/B0FHQ6Z3YG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Infrared People Counter Bidirectional Door Traffic Counter with App**FOORIR**$180.72**0.0★**▲ 281%**](https://www.amazon.com/dp/B0GX661KNY) [**Upgrade Smart Retail People Counter Infrared Customer Counter Hourly Detailed Data on the Flow of People can be Provided Bosss Assistant for Flow Statistics in Shopping Malls Retail Stores**Lynzro**$147.33**4.0★**▲ 279%**](https://www.amazon.com/dp/B0GWXVZZLY) [**Smart Retail People Counter People Counter Door Sensor Type-C Charging Port Data Export Capable Traffic Counter Suitable for Traffic Statistics in Libraries Coffee Shops Shopping Centres Etc**Dgavxa**$127.04**0.0★**▲ 156%**](https://www.amazon.com/dp/B0GDXKJVXL) [**Digital Traffic Counter LED Industrial Totalizer 6 Digits Electronic Pulse Counter for Input Count with 0- Range and (AC/DC24V)**TARSHYRY**$13.00**5.0★**▲ 78%**](https://www.amazon.com/dp/B0DDJFW762) [**Nliyeisu 2 Pcs Clicker Counter Hand Tally Counter with Large Display - Mechanical Pitch Counter Clicker for Baseball Inventory People Counting Events Gym Reps(Silver)**Nliyeisu**$5.12**4.7★**▲ 41%**](https://www.amazon.com/dp/B0FHQ6Z3YG)
**~~View all trending →~~**
## **What reviews say buyers love and hate about people counter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**18%
*“Very easy to operate”*
**Advertised Vs Actual Product**16%
*“As Advertised”*
**Value For Money**12%
*“Reasonable price”*
**Quality-Overall**10%
*“Good quality”*
**Efficiency**9%
*“it works exactly as intended”*
**Fun/Entertainment Experience**4%
*“Fun”*
**Durability**4%
*“Durable, easy way to track numbers”*
**Exercise/Sports Suitability**3%
*“This is perfect for walking laps at the gym”*
**Size-Overall**3%
*“Great Size”*
**Touch/Button Controls**3%
*“Works great if you remember to push the button”*
### **What buyers complain about **
**Quality-Overall**21%
*“Poor quality case”*
**Durability**15%
*“Broke within 2 months”*
**Functionality-Overall**9%
*“Did not work”*
**Ease Of Use**8%
*“Awkward to use”*
**Touch/Button Controls**6%
*“button seems to stick”*
**Instructions/User Manual/Troubleshooting**5%
*“Truly horrible instructions”*
**Advertised Vs Actual Product**4%
*“DIFFERENT PRODUCT THAN PICTURED”*
**Size-Overall**3%
*“however its much too big”*
**Noise Level**2%
*“Too loud”*
**Smell**2%
*“Unlike some of the reviews for other brands there is NO smell”*
### **Top return reasons **
**Size-Overall**19%
**Functionality-Overall**17%
**Noise Level**9%
**Value For Money**9%
**Advertised Vs Actual Product**7%
**Quality-Overall**7%
**Defective Material/Parts**6%
**Touch/Button Controls**4%
**Ease Of Use**2%
**Weight Heavy**2%
## **Common people counter questions**
- **Is people counter profitable to sell on Amazon United States?**
- The niche generates $210K/yr across 27 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the people counter niche?**
- 20 brands and 32 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in people counter?**
- Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 1.1%.
- **When does demand for people counter peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the people counter niche?**
- Listings span $5.12–$487.40; the average listing price is $113.24 (sweet spot $15–$100). The average incumbent carries 1,168 reviews — the moat a new listing must climb.
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