---
title: "Penny Board — $6K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/penny-board"
last_updated: "2026-08-12T11:12:03.851Z"
locale: en
meta:
description: "Amazon product research for penny board: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for penny board: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Penny Board — $6K/mo Amazon US Product Research (2026)"
---
# **Penny Board**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 19Growth 26Conversion 11Competition 66Returns 32Price range 95Avg price 95Brand share 32Review moat 25Quality gap 35
**Avg price**
**Incredible****$40.07**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.52–$100.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,968.76**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$75K**
$75K/yr · 215K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
## **Is penny board profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, penny board is a $75K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **penny board market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$80K–$100K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **72%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **167 days**
## **Competition: brands, sellers & click share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 88%
**Open market**
**9%**
- Retrospec37% - Penny Australia20% - KMX16% - Meketec8% - Cyboard5% - SK8MEMO5% - Open — no brand owns it (5 brands, 9%)
## **penny board demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.
8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/penny-board/trend)
## **Top penny board search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **penny board**153K/yr-1.7%0.7% conv. - **penny skateboard**17K/yr+8.2%0.7% conv. - **penny board for kids**9K/yr+50.4%1.0% conv. - **penny board 27 inch**8K/yr-9.4%0.8% conv. - **nickel board**6K/yr+27.1%0.7% conv. - **penny boards**6K/yr+6.2%0.7% conv. - **pennyboard**5K/yr+2.6%0.6% conv. - **plastic skateboard**3K/yr-8.2%1.0% conv. - **penny board adult**4K/yr-23.1%0.6% conv. - **penny board 22 inch**3K/yr+8.0%1.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/penny-board/search-terms)
## **Top penny board products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Retrospec Quip Mini Cruiser Skateboard 22.5 and 27 Classic Retro Plastic Cruiser Complete Skateboard with ABEC 7 Bearings and PU Wheels Compact Board with Grippy Molded Waffle Deck**Retrospec**$35.06**4.6★9,629 rev](https://www.amazon.com/dp/B08XTMY84X) [2**Penny Australia 22 Inch Ice Penny Board The Original Plastic Skateboard**Penny Australia**$69.27**4.8★621 rev](https://www.amazon.com/dp/B07N531KLB) [3**Retrospec Quip Mini Cruiser Skateboard 22.5 and 27 Classic Retro Plastic Cruiser Complete Skateboard with ABEC 7 Bearings and PU Wheels Compact Board with Grippy Molded Waffle Deck**Retrospec**$34.65**4.6★9,629 rev](https://www.amazon.com/dp/B08XTR66GF) [4**Penny Australia 27 Inch Stringer Board The Original Plastic Skateboard**Penny Australia**$72.20**4.8★231 rev](https://www.amazon.com/dp/B07KRP78PX) [5**KMX 22 and 27 Classic Mini Cruiser Skateboard for Kids Adults**KMX**$32.95**4.7★1,640 rev](https://www.amazon.com/dp/B08MTX1QJY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KMX 22 and 27 Classic Mini Cruiser Skateboard for Kids Adults**KMX**$44.67**1,640 rev11mo ago](https://www.amazon.com/dp/B0FMT97Y68) [**KMX 22 and 27 Classic Mini Cruiser Skateboard for Kids Adults**KMX**$32.87**1,640 rev11mo ago](https://www.amazon.com/dp/B0FMTD48JV) [**KMX 22 and 27 Classic Mini Cruiser Skateboard for Kids Adults**KMX**$41.40**1,640 rev11mo ago](https://www.amazon.com/dp/B0FMTGRJM3) [**Retrospec Quip Mini Cruiser Adult Skateboard - 22.5in Compact Board with ABEC-7 Bearings & PU Wheels - Waffle Grip Deck for Smooth Riding - Portable 5lb Design**Retrospec**$35.23**9,629 rev2y ago](https://www.amazon.com/dp/B0D4RBNVM4) [**Retrospec Quip Mini Cruiser Adult Skateboard - 22.5in Compact Board with ABEC-7 Bearings & PU Wheels - Waffle Grip Deck for Smooth Riding - Portable 5lb Design**Retrospec**$35.19**9,629 rev2y ago](https://www.amazon.com/dp/B0D4R9VW4P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skateboards Complete 26 Inches Bigger Long Skateboard for Kids Teens Adults Beginners**RIMABLE**$30.02**4.6★**▲ 267%**](https://www.amazon.com/dp/B09PK6NT83) [**KMX 22 and 27 Classic Mini Cruiser Skateboard for Kids Adults**KMX**$41.40**4.7★**▲ 198%**](https://www.amazon.com/dp/B0FMTGRJM3) [**Retrospec Quip Mini Cruiser Skateboard 22.5 And 27 Classic Retro Plastic Cruiser Complete Skateboard With ABEC 7 Bearings And PU Wheels Compact Board With Grippy Molded Waffle Deck**Retrospec**$42.58**4.3★**▲ 158%**](https://www.amazon.com/dp/B08XTCKS3R) [**Magneto 27.5 x 7.5 Cruiser Deck Complete Skateboard - Tribal 7-Ply Canadian Maple - Double Kick Concave & Lightweight Wood Deck - Safe Skateboard Wood for Kids Teens & Adults**Magneto**$49.27**4.6★**▲ 124%**](https://www.amazon.com/dp/B09164GZYF) [**KMX 22 and 27 Classic Mini Cruiser Skateboard for Kids Adults**KMX**$44.67**4.7★**▲ 118%**](https://www.amazon.com/dp/B0FMT97Y68)
**~~View all trending →~~**
## **What reviews say buyers love and hate about penny board**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality”*
**Size-Overall**18%
*“It is the ideal size for him”*
**Value For Money**9%
*“Best $40 you ever spent”*
**Design-Overall**8%
*“the design is cute”*
**Fun/Entertainment Experience**6%
*“Fun Cruiser”*
**Wheel Quality**6%
*“the PU wheels handle sidewalks”*
**Strength**6%
*“Its stable and picks up enough speed”*
**Durability**5%
*“It is durable”*
**Advertised Vs Actual Product**3%
*“This is exactly as described”*
**Grip**3%
*“It looks amazing and it handles and feel amazing out of the box”*
### **What buyers complain about **
**Size-Overall**25%
*“They are too short”*
**Quality-Overall**25%
*“Already looks like crap after only a few uses”*
**Advertised Vs Actual Product**13%
*“The picture is deceitful”*
**Grip**13%
*“No grip tape”*
**Material Quality**6%
*“come on guys its made out of plastic”*
**Durability**6%
*“Already looks like crap after only a few uses”*
### **Top return reasons **
**Size-Overall**73%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Flexibility**3%
**Color**3%
**Grip**2%
**Quality-Overall**2%
**Weight Heavy**2%
**Product Condition**1%
**Material Quality**1%
## **Common penny board questions**
- **Is penny board profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the penny board niche?**
- 11 brands and 15 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in penny board?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.5%.
- **When does demand for penny board peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the penny board niche?**
- Listings span $21.52–$100.30; the average listing price is $40.07 (sweet spot $15–$100). The average incumbent carries 3,969 reviews — the moat a new listing must climb.
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