---
title: "Pennant Frame — $3K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/pennant-frame"
last_updated: "2026-08-12T11:12:01.627Z"
locale: en
meta:
description: "Amazon product research for pennant frame: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for pennant frame: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Pennant Frame — $3K/mo Amazon US Product Research (2026)"
---
# **Pennant Frame**
**Skip it**
A small market ($30K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 38Conversion 20Competition 56Returns 38Price range 91Avg price 95Brand share 70Review moat 25Quality gap 68
**Avg price**
**Incredible****$40.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.88–$80.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+10.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,910.24**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$30K**
$30K/yr · 46K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is pennant frame profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, pennant frame is a $30K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pennant frame market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$51K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#1,069**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **180 days**
## **Competition: brands, sellers & click share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 98%
**Open market**
**30%**
- Sports Flags Pennants Company17% - Lineshading14% - Wesiti14% - Triframes9% - LaVie Home9% - WANGDEFA7%
## **pennant frame demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/pennant-frame/trend)
## **Top pennant frame products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pennant Frame for Team Pennants**Sports Flags Pennants Company**$52.42**4.0★271 rev](https://www.amazon.com/dp/B07D2K54T6) [2**Pennant Frame Wood Flag Frame for 12 x 30 Inch Pennants Display Holder 1 Inch Team Flag Case Black(2 Pcs)**Lineshading**$80.99**3.8★19 rev](https://www.amazon.com/dp/B0CQ1V39GR) [3**Wesiti 12 x 30 Inches Pennant Frame with Hook Wood Flag Frame Pennant Holder White for Team Display (Acrylic Board with Protective Film on Both Sides)**Wesiti**$49.17**3.7★33 rev](https://www.amazon.com/dp/B0C9SWNCB8) [4**WANGDEFA 10 Pieces Soft Pennant Sleeve Bag Pennant Sleeve Protector Display for pennants 2 Mil Polyethylene Case Holder 12.75x31.5 Protector**WANGDEFA**$11.88**4.1★165 rev](https://www.amazon.com/dp/B09N98JNJ3) [5**LaVie Home 12x30 Picture Frame Black Panoramic Picture Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels1 Pack**LaVie Home**$31.22**4.5★8,685 rev](https://www.amazon.com/dp/B0BWYSYYM3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PEDOBALI 6 Pcs 31 x 13.5 Inch Pennant Holder Plastic Flag Holder Transparent Hard Rigid Flag Frame for 12 x 30 Inches Pennant Home Studio Displaying Sports Banner**PEDOBALI**$47.69**2 rev8mo ago](https://www.amazon.com/dp/B0FZTLQRDG) [**LaVie Home 12x30 Picture Frame for Wall Display 12x30 Black Picture Frame with HD Plexiglas 12 x 30 Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$27.78**6,578 rev1y ago](https://www.amazon.com/dp/B0DQXR4TSF) [**Americanflat 11x27 Picture Frame with Polished Plexiglass - Set of 2 - Use as 8x24 Frame with Mat or Display 11x27 Photo Without Mat - Galleria Collection - Picture Frames for Wall Display - Black**Americanflat**$28.16**3,161 rev2y ago](https://www.amazon.com/dp/B0D5DPYTPD) [**Hongkee 12x36 Picture Frame 2 Packs Real Glass and Natural Oak Wood Frame Display Collage Pictures Twelve 4x6 With Mat or Pennant 12 x 36 Without Mat - Horizontal or Vertical Wall Mounting**Hongkee**$45.34**914 rev2y ago](https://www.amazon.com/dp/B0D11P9V9F) [**Hongkee 12x36 Picture Frame 2 Packs Real Glass and Rustic Black Wood Frame Display Collage Pictures Twelve 4x6 With Mat or Pennant 12 x 36 Without Mat - Horizontal or Vertical Wall Mounting**Hongkee**$46.53**914 rev2y ago](https://www.amazon.com/dp/B0D11M72TH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**College Flags & Banners Co. Brown Bears Pennant Flag and Wall Tack Mount Pads**College Flags & Banners Co.**$15.18**5.0★**▲ 292%**](https://www.amazon.com/dp/B0BWCK4NXS) [**Americanflat 13x36 Poster Frame - Black Engineered Wood with Polished Plexiglass - Wide Picture Frame for Vertical or Horizontal Wall Display - Epic Collection - Black**Americanflat**$35.54**4.5★**▲ 280%**](https://www.amazon.com/dp/B0CV63HBMS) [**College Flags & Banners Co. Knights Pennant Flag and Wall Tack Mount Pads**College Flags & Banners Co.**$15.37**0.0★**▲ 243%**](https://www.amazon.com/dp/B0BWBYMGQ8) [**12x30 oak pennant frame (dark oak)**Triframes**$54.71**4.5★**▲ 186%**](https://www.amazon.com/dp/B08RHXW511) [**PEDOBALI 6 Pcs 31 x 13.5 Inch Pennant Holder Plastic Flag Holder Transparent Hard Rigid Flag Frame for 12 x 30 Inches Pennant Home Studio Displaying Sports Banner**PEDOBALI**$47.69**5.0★**▲ 123%**](https://www.amazon.com/dp/B0FZTLQRDG)
**~~View all trending →~~**
## **What reviews say buyers love and hate about pennant frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**20%
*“These frames are very nice and very affordable”*
**Size-Overall**17%
*“Fit perfect”*
**Value For Money**17%
*“Worth the purchase”*
**Quality-Overall**10%
*“They are well made”*
**Assembly/Installation**10%
*“Easy assembly”*
**Advertised Vs Actual Product**5%
*“Works as expected”*
**Ease Of Use**3%
*“Easy to use”*
**Efficiency**2%
*“Works well for intended use”*
**Wood Quality**2%
*“Love the wood and glass”*
**Gifting Purpose**2%
*“Gave it as a gift he loved it”*
### **What buyers complain about **
**Quality-Overall**27%
*“Terrible Quality”*
**Size-Overall**26%
*“Too large”*
**Smell**7%
*“Smells awful”*
**Flatness**7%
*“Will not stay flat”*
**Defective Material/Parts**7%
*“Plastic was cracked on multiple pennant holders”*
**Value For Money**7%
*“Not a $55 item”*
**Frame Quality**7%
*“terrible quality- frames shed cardboard and plastic pieces inside and out of the frame”*
**Weight Heavy**3%
*“glass only draw back is they are heavy”*
**Wrinkles**3%
*“wrinkled resulting in protective sleeve not have smooth surfaces”*
### **Top return reasons **
**Frame Quality**46%
**Size-Overall**27%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Material Quality**3%
**Defective Material/Parts**2%
**Strength**2%
**Thin**2%
**Color**1%
**Functionality-Overall**1%
## **Common pennant frame questions**
- **Is pennant frame profitable to sell on Amazon United States?**
- The niche generates $30K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the pennant frame niche?**
- 13 brands and 16 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in pennant frame?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Smell. The return rate is 4.0%.
- **When does demand for pennant frame peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the pennant frame niche?**
- Listings span $11.88–$80.99; the average listing price is $40.88 (sweet spot $15–$100). The average incumbent carries 4,910 reviews — the moat a new listing must climb.
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