---
title: "Penn State — $38K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/penn-state"
last_updated: "2026-08-12T14:10:55.321Z"
locale: en
meta:
description: "Amazon product research for penn state: $38K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for penn state: $38K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Penn State — $38K/mo Amazon US Product Research (2026)"
---
# **Penn State**
**Worth a look**
Shows a sweet-spot price point ($27.08 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 62Conversion 29Competition 92Returns 48Price range 88Avg price 95Brand share 56Review moat 66Quality gap 30
**Avg price**
**Incredible****$27.08**
avg listing price — sweet spot $15–$100
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Price range**
**Great****$8.61–$81.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****851.18**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+39.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$457K**
$457K/yr · 730K searches
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
## **Is penn state profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, penn state is a $457K/yr Amazon United States market (730K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **penn state market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 0–100/product
- **Revenue / yr**
- **$406K–$542K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#2,967**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **93%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **180 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**71%**
Top 20: 94%
**Top-5 click share**
**23%**
Top 20: 50%
**Open market**
**26%**
- The Family Clothesline51% - LOGOVISION7% - Elite Authentics5% - Northwest4% - Blue 843% - TCK3%
## **penn state demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +39.4% search growth over the last 90 days.
90K70KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 9.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/penn-state/trend)
## **Top penn state search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **penn state**265K/yr+32.8%1.0% conv. - **penn state merchandise**144K/yr+42.1%2.2% conv. - **penn state shirt**97K/yr+95.5%1.2% conv. - **penn state merch**19K/yr+100.4%1.8% conv. - **penn state gifts**29K/yr+30.5%1.6% conv. - **penn state womens apparel**98K/yr-41.2%0.1% conv. - **penn state apparel**20K/yr+2.5%0.5% conv. - **penn state football**19K/yr+6.1%1.2% conv. - **penn state gear**7K/yr+64.5%1.9% conv. - **penn state accessories**7K/yr-8.2%0.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/penn-state/search-terms)
## **Top penn state products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$9K4%$18K6%$27K8%$37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Penn State Officially Licensed Adult Arch Logo Ultra Soft Style Short Sleeve T-Shirt Small Light Blue**The Family Clothesline**$21.86**4.6★323 rev](https://www.amazon.com/dp/B09B32N89D) [2**Penn State Officially Licensed Adult Arch Logo Short Sleeve Tshirt XL Graphite Grey**The Family Clothesline**$22.06**4.6★323 rev](https://www.amazon.com/dp/B08HSXXG28) [3**Penn State Officially Licensed Adult Arch Logo Ultra Soft Style Short Sleeve T-Shirt Medium Light Pink**The Family Clothesline**$22.14**4.6★323 rev](https://www.amazon.com/dp/B0C2FCDLTP) [4**Penn State Nittany Lions Arch Over Navy Officially Licensed T-Shirt**Elite Authentics**$21.53**4.5★300 rev](https://www.amazon.com/dp/B0BJ7Q9W6N) [5**The Family Clothesline Penn State Officially Licensed Adult Arch Logo Hoodie Sweatshirt Large Oxford Grey**The Family Clothesline**$40.01**4.7★283 rev](https://www.amazon.com/dp/B08ZQMDSDF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NCAA No Show Tab Socks - Penn State Nittany Lions Navy Blue/White Large**TCK**$17.75**332 rev1y ago](https://www.amazon.com/dp/B0FG3T4968) [**Pen State Neon Sign for Room Decor Neon Light LED Team Sign Sports Neon Sign for Man Cave Wall Decor University Dormitory Decoration USB Powered Dimmable 15.2*10.8**SHINEMYWAY**$36.36**618 rev2y ago](https://www.amazon.com/dp/B0D5CH58ZJ) [**Penn State Stickers & Decals 14 Pc Set Car & Water Bottle PSU**PartyKandy**$12.65**2,018 rev2y ago](https://www.amazon.com/dp/B0D321XQH4) [**Penn State Nittany Lions 46 x 60 NCAA Officially Licensed Throw Blanket Super Soft Lightweight Fleece Blanket for Game Day Dorms Couch Travel & Tailgating Comfort**Northwest**$29.36**721 rev2y ago](https://www.amazon.com/dp/B0CDN68ZS4) [**Penn State Officially Licensed Womens Arch Logo Cropped Short Sleeve T-Shirt XS/Small White**The Family Clothesline**$30.04**4 rev3y ago](https://www.amazon.com/dp/B0C5JXPQLD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Penn State Officially Licensed Adult Arch Logo Ultra Soft Style Short Sleeve Tshirt Small Ash Grey**The Family Clothesline**$22.11**4.6★**▲ 111%**](https://www.amazon.com/dp/B09B32DXNQ) [**Penn State Officially Licensed Adult Logo Block Short Sleeve T-Shirt Large Dark Heather Grey**The Family Clothesline**$21.98**4.4★**▲ 104%**](https://www.amazon.com/dp/B08D8SC86H) [**Penn State Officially Licensed Adult Wrestling Short Sleeve T-Shirt Large Navy**The Family Clothesline**$22.26**4.6★**▲ 103%**](https://www.amazon.com/dp/B08YHQ6H7H) [**The Family Clothesline Penn State Officially Licensed Adult Arch Logo Hoodie Sweatshirt Large Oxford Grey**The Family Clothesline**$40.01**4.7★**▲ 100%**](https://www.amazon.com/dp/B08ZQMDSDF) [**Penn State Officially Licensed Adult Arch Logo Ultra Soft Style Short Sleeve T-Shirt Medium Light Pink**The Family Clothesline**$22.14**4.6★**▲ 94%**](https://www.amazon.com/dp/B0C2FCDLTP)
**~~View all trending →~~**
## **What reviews say buyers love and hate about penn state**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“It's well made”*
**Value For Money**14%
*“My new fav sweatshirt for a great price”*
**Size-Overall**8%
*“fits really well”*
**Gifting Purpose**7%
*“Great gift”*
**Color**7%
*“color is beautiful”*
**Advertised Vs Actual Product**7%
*“Just as advertised”*
**Warmth**6%
*“keeps your head warm”*
**Design-Overall**5%
*“Very easy to use and great designs”*
**Soft Feel**2%
*“So soft”*
**Shrinkage Resistance**2%
*“Doesn't fade or noticeably shrink”*
### **What buyers complain about **
**Quality-Overall**21%
*“Cheap”*
**Size-Overall**19%
*“Too long”*
**Weight Heavy**11%
*“This stuffed lion is heavier than I expected”*
**Wrinkles**7%
*“There was a crease on the shirt when they laid the Penn state logo”*
**Color**7%
*“Worst shirt I ever received- all the white was uneven”*
**Value For Money**4%
*“Not worth the price”*
**Stitch/Finish/Polish**4%
*“Sleeve seam is unraveling”*
**Print Quality**4%
*“Print is faded and transparent, looks blurry”*
**Comfort-Overall**2%
*“its too long making it uncomfortable to wear unless you want to wear it like a dress”*
**Shape/Style**2%
*“My only complaint is that its pretty tight getting it back into pillow form”*
### **Top return reasons **
**Size-Overall**51%
**Quality-Overall**9%
**Material Quality**6%
**Color**5%
**Advertised Vs Actual Product**4%
**Thin**3%
**Wrist Fit**3%
**Chest Fit**2%
**Length**2%
**Functionality-Overall**1%
## **Common penn state questions**
- **Is penn state profitable to sell on Amazon United States?**
- The niche generates $457K/yr across 102 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +39.4%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the penn state niche?**
- 31 brands and 39 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in penn state?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Weight Heavy. The return rate is 3.2%.
- **When does demand for penn state peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 9.3× the quietest.
- **What does it cost to enter the penn state niche?**
- Listings span $8.61–$81.11; the average listing price is $27.08 (sweet spot $15–$100). The average incumbent carries 851 reviews — the moat a new listing must climb.
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