---
title: "Penn State Hat — $7K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/penn-state-hat"
last_updated: "2026-08-12T11:09:46.778Z"
locale: en
meta:
description: "Amazon product research for penn state hat: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for penn state hat: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Penn State Hat — $7K/mo Amazon US Product Research (2026)"
---
# **Penn State Hat**
**Worth a look**
Shows a sweet-spot price point ($27.04 avg), but a small market ($88K/yr) keeps it on the watch list.
Market size 22Growth 57Conversion 46Competition 69Returns 32Price range 95Avg price 95Brand share 37Review moat 92Quality gap 30
**Avg price**
**Incredible****$27.04**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.81–$40.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****159.14**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+31.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$88K**
$88K/yr · 87K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is penn state hat profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, penn state hat is a $88K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **penn state hat market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$81K–$108K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#4,319**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **73%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **179 days**
## **Competition: brands, sellers & click share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 80%
**Open market**
**10%**
- Elite Authentics21% - ZHATS18% - Legacy18% - 4715% - Pro Sport Brand11% - Desert Cactus7% - Open — no brand owns it (4 brands, 10%)
## **penn state hat demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.6% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/penn-state-hat/trend)
## **Top penn state hat search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **penn state hat**72K/yr+35.6%2.8% conv. - **penn state hats**8K/yr+13.3%3.0% conv. - **penn state hat men**7K/yr+9.2%3.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/penn-state-hat/search-terms)
## **Top penn state hat products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Penn State Nittany Lions Arch Over White Officially Licensed Adjustable Baseball Hat**Elite Authentics**$21.96**4.5★80 rev](https://www.amazon.com/dp/B0CHN3YW96) [2**47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Penn State Nittany Lions - Navy)**47**$33.32**4.3★80 rev](https://www.amazon.com/dp/B0G162YJNL) [3**Collegiate Vintage Design Adjustable Hats (US Alpha One Size Penn State)**Pro Sport Brand**$24.61**4.3★118 rev](https://www.amazon.com/dp/B0F63W3VPF) [4**Penn State Nittany Lions NCAA Officially Licensed Snapback Hat Competitor Team Color**ZHATS**$20.22**4.9★224 rev](https://www.amazon.com/dp/B0C2JNCX59) [5**Legacy NCAA Officially Licensed Baseball Hat Penn State Nittany Lions Lightweight Cap for Men & Women Relaxed Twill Adjustable (EZA) Navy One Size Fits Most Adjustable Fabric Closure**Legacy**$26.28**4.8★212 rev](https://www.amazon.com/dp/B0DY92M4HL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Penn State Officially Licensed Adult Legacy Unisex Block S Adjustable Hat Navy**The Family Clothesline**$39.09**0 rev2mo ago](https://www.amazon.com/dp/B0GZ579KM7) [**47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Penn State Nittany Lions - Navy)**47**$33.32**80 rev8mo ago](https://www.amazon.com/dp/B0G162YJNL) [**Collegiate Vintage Design Adjustable Hats (US Alpha One Size Penn State)**Pro Sport Brand**$24.61**118 rev1y ago](https://www.amazon.com/dp/B0F63W3VPF) [**Collegiate Adjustable Trucker Hats (US Alpha One Size Penn State)**Pro Sport Brand**$24.33**94 rev1y ago](https://www.amazon.com/dp/B0F2PYW8XR) [**Branded Bills Officially Licensed x Penn State Nittany Lions White Curved 5 Panel Hat for Men | Baseball Cap Penn State Team Logo PVC**Branded Bills**$39.19**8 rev1y ago](https://www.amazon.com/dp/B0F1ZJYDQF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Penn State Officially Licensed Adult Legacy Unisex Block S Adjustable Hat Navy**The Family Clothesline**$39.09**0.0★**▲ 237%**](https://www.amazon.com/dp/B0GZ579KM7) [**Penn State Nittany Lions Arch Over Navy Officially Licensed Adjustable Baseball Hat**Elite Authentics**$21.56**4.5★**▲ 216%**](https://www.amazon.com/dp/B0CHN3MCJT) [**New Era NCAA Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (US Alpha One Size Penn State Nittany Lions)**New Era**$31.54**4.4★**▲ 178%**](https://www.amazon.com/dp/B0CQBSF17R) [**47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Penn State Nittany Lions - Navy)**47**$33.32**4.3★**▲ 123%**](https://www.amazon.com/dp/B0G162YJNL) [**Collegiate Vintage Design Adjustable Hats (US Alpha One Size Penn State)**Pro Sport Brand**$24.61**4.3★**▲ 114%**](https://www.amazon.com/dp/B0F63W3VPF)
**~~View all trending →~~**
## **What reviews say buyers love and hate about penn state hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“Nice hat and a quality itm”*
**Size-Overall**32%
*“Perfect fit”*
**Warmth**12%
*“keeps your head warm”*
**Color**6%
*“Colors Perfect”*
**Shape/Style**4%
*“Appealing appearance”*
**Advertised Vs Actual Product**4%
*“Item comes as expected”*
**Comfort-Overall**4%
*“Fit/comfort”*
**Stretchability/Expandability/Elasticity**3%
*“Well Made Stretch Fit Hat”*
### **What buyers complain about **
**Material Quality**50%
*“is not made of quality material”*
**Quality-Overall**50%
*“This hat was way sort on quality Do not recommend”*
### **Top return reasons **
**Size-Overall**66%
**Advertised Vs Actual Product**9%
**Color**6%
**Quality-Overall**3%
**Material Quality**3%
**Stitch/Finish/Polish**2%
**Length**2%
**Product Condition**2%
**Shape/Style**2%
**Value For Money**2%
## **Common penn state hat questions**
- **Is penn state hat profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 37 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +31.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the penn state hat niche?**
- 10 brands and 16 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in penn state hat?**
- Top complaints mined from reviews: Material Quality, Quality-Overall. The return rate is 4.4%.
- **When does demand for penn state hat peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the penn state hat niche?**
- Listings span $18.81–$40.78; the average listing price is $27.04 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.
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