---
title: "Ohio State — $92K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/ohio-state"
last_updated: "2026-08-12T11:07:09.877Z"
locale: en
meta:
description: "Amazon product research for ohio state: $92K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for ohio state: $92K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Ohio State — $92K/mo Amazon US Product Research (2026)"
---
# **Ohio State**
**Launch it**
A $1.1M/yr market growing +21.7% this quarter with returns at 1.9% — clears our launch bar.
Market size 79Growth 51Conversion 26Competition 77Returns 77Price range 86Avg price 94Brand share 84Review moat 66Quality gap 24
**Avg price**
**Great****$22.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.94–$82.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Market size**
**Great****$1.1M**
$1.1M/yr · 2.4M searches
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****850.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+21.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is ohio state profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, ohio state is a $1.1M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Launch it — 65/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ohio state market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **$899K–$1.1M**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#2,909**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **85%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **173 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**51%**
Top 20: 90%
**Top-5 click share**
**38%**
Top 20: 69%
**Open market**
**43%**
- BBggyh17% - ZHATS12% - LOGOVISION8% - LEMOISTARS8% - TCK6% - Northwest5%
## **ohio state demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.7% search growth over the last 90 days.
225K175KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 16.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/ohio-state/trend)
## **Top ohio state search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **ohio state merch**575K/yr+21.3%1.6% conv. - **ohio state**653K/yr+24.6%0.7% conv. - **ohio state gifts**106K/yr+63.2%1.2% conv. - **ohio state buckeyes**127K/yr+5.1%0.5% conv. - **ohio state decor**60K/yr+32.8%0.7% conv. - **ohio state shirt**69K/yr+33.3%0.4% conv. - **osu**50K/yr+8.0%0.4% conv. - **buckeyes**38K/yr+11.5%0.0% conv. - **ohio state gifts for men**45K/yr+76.8%0.8% conv. - **ohio state football**62K/yr+6.9%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/ohio-state/search-terms)
## **Top ohio state products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$44K8%$89K12%$133K16%$177K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zephyr Mens NCAA Ohio State Buckeyes Adjustable Scholarship Hat Charcoal**ZHATS**$25.93**4.6★400 rev](https://www.amazon.com/dp/B08XLF2L43) [2**BBggyh Mens Oh-io State Gray Beach Pants Quick Dry Trunks Swim White X-Large**BBggyh**$21.59**4.5★287 rev](https://www.amazon.com/dp/B07H76J87J) [3**Ohio State Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom**LEMOISTARS**$15.21**4.8★299 rev](https://www.amazon.com/dp/B0D7ZYTSXG) [4**NCAA No Show Tab Socks - Ohio State Buckeyes Scarlet/Gray Large**TCK**$17.82**4.8★332 rev](https://www.amazon.com/dp/B0FG3G52Y9) [5**BBggyh Mens Oh-io State Gray Beach Pants Quick Dry Trunks Swim White Medium**BBggyh**$21.90**4.5★287 rev](https://www.amazon.com/dp/B07H76QBGN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OIZEGO Football Neon Signs University Football Team Neon Lights Wall Decor for Bedroom Dormitory Man Cave Party Gift for Boys Girls 13.412.2 IN Led Art 5V Power Acrylic**OIZEGO**$26.76**24 rev6mo ago](https://www.amazon.com/dp/B0GHLPY6HT) [**Carwayii Ohio Map State Flag Womens Pajamas Set Pajama Two Pieces PJ Sets Loungewear Sleepwear Ladies Lounge Pjs**Carwayii**$22.20**1 rev8mo ago](https://www.amazon.com/dp/B0FYM51C7K) [**Ohio State Buckeyes Go Buckeyes License Plate Sign - Metal Wall Art 16x6 Inch Aluminum - Scarlet Gray - Big Ten Fan Cave Dorm Decor - UV-Resistant Ready to Hang College Wall Sign**Generic**$24.86**16 rev10mo ago](https://www.amazon.com/dp/B0FRHTD9CG) [**NCAA No Show Tab Socks - Ohio State Buckeyes Scarlet/Gray Large**TCK**$17.82**332 rev1y ago](https://www.amazon.com/dp/B0FG3G52Y9) [**INZVKJLU Ohio Map State Flag Golf Shirts for Men Polo Shirt Short Sleeve Golf Polos Shirts Quick-Dry Shirt Golf Ohio Gifts**INZVKJLU**$27.32**235 rev1y ago](https://www.amazon.com/dp/B0DPQL95HJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ohio True Skull T-Shirt for Ohio State College Fans (SM-5XL) (Red Short Sleeve XX-Large)**Smack Apparel**$24.88**4.7★**▲ 199%**](https://www.amazon.com/dp/B01MZWNZHZ) [**Carwayii Ohio Map State Flag Womens Pajamas Set Pajama Two Pieces PJ Sets Loungewear Sleepwear Ladies Lounge Pjs**Carwayii**$22.20**5.0★**▲ 184%**](https://www.amazon.com/dp/B0FYM51C7K) [**BBggyh Mens Oh-io State Gray Beach Pants Quick Dry Trunks Swim White Large**BBggyh**$21.76**4.5★**▲ 174%**](https://www.amazon.com/dp/B07H771FMF) [**OIZEGO Football Neon Signs University Football Team Neon Lights Wall Decor for Bedroom Dormitory Man Cave Party Gift for Boys Girls 13.412.2 IN Led Art 5V Power Acrylic**OIZEGO**$26.76**4.6★**▲ 172%**](https://www.amazon.com/dp/B0GHLPY6HT) [**BBggyh Mens Oh-io State Gray Beach Pants Quick Dry Trunks Swim White X-Large**BBggyh**$21.59**4.5★**▲ 167%**](https://www.amazon.com/dp/B07H76J87J)
**~~View all trending →~~**
## **What reviews say buyers love and hate about ohio state**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Good quality”*
**Value For Money**17%
*“Worth every penny”*
**Size-Overall**8%
*“Fits perfectly”*
**Gifting Purpose**7%
*“Fun gift husband liked it”*
**Color**7%
*“Colors are bright”*
**Advertised Vs Actual Product**3%
*“Product did what it advertised”*
**Software/Application**3%
*“12 year old was able to program on his own”*
**Assembly/Installation**3%
*“It was easy to set up”*
**Durability**2%
*“Bright, Bold, and Built to Last”*
**Comfort-Overall**2%
*“Very comfortable”*
### **What buyers complain about **
**Size-Overall**19%
*“Not for larger heads”*
**Thickness**14%
*“It just was a lot thinner than expected”*
**Noise Level**9%
*“Pretty loud”*
**Quality-Overall**8%
*“Cheaply made”*
**Touch/Button Controls**6%
*“I find the clicking a bit much”*
**Durability**6%
*“the switches are already starting to break”*
**Thin**4%
*“Very thin”*
**Breathability**4%
*“Cute idea jus not breathable”*
**Compatibility-Overall**4%
*“Poor compatibility”*
**Assembly/Installation**3%
*“Setup issues”*
### **Top return reasons **
**Size-Overall**31%
**Functionality-Overall**12%
**Compatibility-Overall**9%
**Connectivity-Overall**5%
**Material Quality**4%
**Thin**4%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**2%
**Value For Money**2%
## **Common ohio state questions**
- **Is ohio state profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 54 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +21.7%. Flapen's verdict: Launch it (65/100).
- **How competitive is the ohio state niche?**
- 32 brands and 50 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in ohio state?**
- Top complaints mined from reviews: Size-Overall, Thickness, Noise Level. The return rate is 1.9%.
- **When does demand for ohio state peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 16.1× the quietest.
- **What does it cost to enter the ohio state niche?**
- Listings span $5.94–$82.27; the average listing price is $22.47 (sweet spot $15–$100). The average incumbent carries 851 reviews — the moat a new listing must climb.
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