---
title: "Ohio State Womens Apparel — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/ohio-state-womens-apparel"
last_updated: "2026-08-12T10:38:08.351Z"
locale: en
meta:
description: "Amazon product research for ohio state womens apparel: $20K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for ohio state womens apparel: $20K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Ohio State Womens Apparel — Amazon US Product Research"
---
# **Ohio State Womens Apparel**
**Skip it**
Soft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Market size 44Growth 14Conversion 19Competition 90Returns 19Price range 84Avg price 95Brand share 52Review moat 73Quality gap 52
**Avg price**
**Incredible****$26.21**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$9.89–$108.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****592.4**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$235K**
$235K/yr · 594K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****6.7%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is ohio state womens apparel profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, ohio state womens apparel is a $235K/yr Amazon United States market (594K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ohio state womens apparel market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$210K–$262K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#25,976**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **86%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **193 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**74%**
Top 20: 95%
**Top-5 click share**
**25%**
Top 20: 54%
**Open market**
**23%**
- LOGOVISION35% - Sumtory19% - Elite Authentics10% - Blue 845% - The Wild Collective4% - CuteComfy3%
## **ohio state womens apparel demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 22.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/ohio-state-womens-apparel/trend)
## **Top ohio state womens apparel search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **ohio state womens apparel**356K/yr-61.1%0.5% conv. - **womens ohio state apparel**47K/yr-6.5%1.1% conv. - **ohio state t shirt womens**16K/yr+45.6%1.5% conv. - **ohio state shirts for women**19K/yr+26.4%1.4% conv. - **womens ohio state t shirt**9K/yr+273.1%1.1% conv. - **ohio state womens shirt**17K/yr+6.3%1.6% conv. - **ohio state merch women**8K/yr+11.6%0.4% conv. - **ohio state women**8K/yr+65.2%0.6% conv. - **ohio state womens**16K/yr-1.7%0.3% conv. - **osu shirts for women**28K/yr-5.3%1.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/ohio-state-womens-apparel/search-terms)
## **Top ohio state womens apparel products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$9K6%$14K8%$19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sumtory Black Sweat Shirt Ohio State Print Pullovers Women Long Sleeve Loose Fit Cropped Sweatshirts Tops M**Sumtory**$23.26**4.0★146 rev](https://www.amazon.com/dp/B0CTZMWNHV) [2**The Ohio State University Official Distressed Primary Logo Unisex Adult T Shirt White X-Large**LOGOVISION**$18.52**4.5★1,944 rev](https://www.amazon.com/dp/B0BG8CVKR8) [3**Oversized Crop Tops for Women Ohio State Shirts Short Sleeve Crewneck Drop Shoulder Preppy Cropped Tees Loose Fit White L**Sumtory**$19.56**4.1★18 rev](https://www.amazon.com/dp/B0D5DBYD4L) [4**The Ohio State University Official Buckeyes Unisex Adult T Shirt Buckeyes Large**LOGOVISION**$17.32**4.5★228 rev](https://www.amazon.com/dp/B0BG8G2STT) [5**The Ohio State University Official Buckeyes Unisex Adult T Shirt White Large**LOGOVISION**$18.49**4.3★40 rev](https://www.amazon.com/dp/B0BG8F19RH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ohio State Buckeyes NCAA Officially Licensed Premium Jacquard V-Neck Sweater Medium Cream**The Wild Collective**$108.88**7 rev9mo ago](https://www.amazon.com/dp/B0F3ZJ2JZT) [**Ohio State Buckeyes NCAA Officially Licensed Premium Vintage Drop Shoulder Tee Large Ivory**The Wild Collective**$41.87**0 rev9mo ago](https://www.amazon.com/dp/B0F41LYHG3) [**Fan Girl Ohio State Buckeyes Throwback Collegiate Crewneck Sweatshirt OSU Womens Apparel White Size Medium**Fan Girl**$44.20**2 rev1y ago](https://www.amazon.com/dp/B0F3CDRQT6) [**Oversized Crop Tops for Women Ohio State Shirts Short Sleeve Crewneck Drop Shoulder Preppy Cropped Tees Loose Fit White L**Sumtory**$19.56**18 rev2y ago](https://www.amazon.com/dp/B0D5DBYD4L) [**Cropped Tees for Women Ohio State T Shirts Oversized Crop Tops Short Sleeve Drop Shoulder Loose Boxy Tops White XXL**Sumtory**$20.23**18 rev2y ago](https://www.amazon.com/dp/B0D5DCJ9KP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Ohio State University Official Buckeyes Unisex Adult T Shirt Buckeyes Large**LOGOVISION**$17.32**4.5★**▲ 770%**](https://www.amazon.com/dp/B0BG8G2STT) [**Ohio State Buckeyes NCAA Officially Licensed Premium Vintage Drop Shoulder Tee Large Ivory**The Wild Collective**$41.87**0.0★**▲ 724%**](https://www.amazon.com/dp/B0F41LYHG3) [**The Ohio State University Official Distressed Primary Logo Unisex Adult T Shirt Athletic Heather X-Large**LOGOVISION**$18.51**4.5★**▲ 685%**](https://www.amazon.com/dp/B0BG8BJGLL) [**The Ohio State University Official Distressed Primary Logo Unisex Adult T Shirt White X-Large**LOGOVISION**$18.52**4.5★**▲ 649%**](https://www.amazon.com/dp/B0BG8CVKR8) [**Ohio State Buckeyes NCAA Officially Licensed Premium Jacquard V-Neck Sweater Medium Cream**The Wild Collective**$108.88**5.0★**▲ 600%**](https://www.amazon.com/dp/B0F3ZJ2JZT)
**~~View all trending →~~**
## **What reviews say buyers love and hate about ohio state womens apparel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Fits perfectly”*
**Quality-Overall**20%
*“Nice quality shirt and good price”*
**Gifting Purpose**8%
*“Great Christmas gift”*
**Comfort-Overall**7%
*“Very comfortable”*
**Value For Money**6%
*“Cute and great price on Ohio State earrings”*
**Material Quality**5%
*“The material is just right for fall indoors and outside”*
**Design-Overall**5%
*“Designer looks great”*
**Shape/Style**4%
*“Love the vintage style”*
**Washability**3%
*“Just what I wanted hopefully it doesnt shrink when I wash it”*
**Length**3%
*“good length”*
### **What buyers complain about **
**Size-Overall**45%
*“Not for larger heads”*
**Color**8%
*“T-shirt colors not as bright as pictured”*
**Advertised Vs Actual Product**8%
*“I would suggest to the seller that they correct the title of the advertisement for this earrings since it does not match what they are actually selling”*
**Quality-Overall**6%
*“the quality wasnt amazing”*
**Durability**6%
*“Worn 2 times - has a hole in armpit stitching”*
**Value For Money**5%
*“are not worth the price I paid”*
**Thickness**3%
*“A bit thin”*
**Waist Fit**2%
*“tummy area is too tight”*
**Material Quality**2%
*“Item is 100% polyester, and thin material”*
### **Top return reasons **
**Size-Overall**60%
**Material Quality**5%
**Color**4%
**Quality-Overall**4%
**Chest Fit**4%
**Length**3%
**Advertised Vs Actual Product**2%
**Wrist Fit**2%
**Sleeve Fit**2%
**Thin**2%
## **Common ohio state womens apparel questions**
- **Is ohio state womens apparel profitable to sell on Amazon United States?**
- The niche generates $235K/yr across 96 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the ohio state womens apparel niche?**
- 30 brands and 34 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in ohio state womens apparel?**
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 6.7% — above our launch gate.
- **When does demand for ohio state womens apparel peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 22.8× the quietest.
- **What does it cost to enter the ohio state womens apparel niche?**
- Listings span $9.89–$108.88; the average listing price is $26.21 (sweet spot $15–$100). The average incumbent carries 592 reviews — the moat a new listing must climb.
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