---
title: "Products — ohio state jacket - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/ohio-state-jacket/products"
last_updated: "2026-07-21T21:31:38.270Z"
locale: en
meta:
  description: "Niche score 35/100 · $36K/yr market · 51K searches/yr · $89.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · $36K/yr market · 51K searches/yr · $89.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — ohio state jacket - Flapen"
---

# **ohio state jacket**

**Skip it**

Soft demand (-33.2% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 8Conversion 10Competition 80Returns 20Price range 49Avg price 79Brand share 37Review moat 97Quality gap 25

**Review moat**

**Incredible****56.36**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Avg price**

**Great****$89.15**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$36.18–$165.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****7.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$36K**

$36K/yr · 51K searches

**Growth**

**Bad****-33.2%**

90-day search growth — must beat 0% to launch