---
title: "Ohio State Jacket — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/ohio-state-jacket"
last_updated: "2026-07-21T17:41:13.821Z"
locale: en
meta:
description: "Niche score 35/100 · $36K/yr market · 51K searches/yr · $89.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $36K/yr market · 51K searches/yr · $89.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ohio State Jacket — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **ohio state jacket**
**Skip it**
Soft demand (-33.2% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 8Conversion 10Competition 80Returns 20Price range 49Avg price 79Brand share 37Review moat 97Quality gap 25
**Review moat**
**Incredible****56.36**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Great****$89.15**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$36.18–$165.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****7.2%**
return rate — above 6% kills the launch gate
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$36K**
$36K/yr · 51K searches
**Growth**
**Bad****-33.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ohio state jacket is a $36K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 35/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ohio state jacket market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$45K**
- units × avg price
- **Launch success**
- **0%**
- 0 of 7 new (360d)
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#53,679**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **64%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **211 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 78%
**Open market**
**14%**
- Franchise Club47% - The Wild Collective14% - 2Bhip9% - Buffalo Outdoors7% - JH DESIGN GROUP5% - Elite Authentics4% - Open — no brand owns it (6 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — -33.2% search growth over the last 90 days.
4K3KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/ohio-state-jacket/trend)
## **Top ohio state jacket search terms**
- **ohio state jacket**20K/yr-21.1%0.5% conv. - **ohio state zip up hoodie**10K/yr-10.7%0.9% conv. - **ohio state jackets for men**13K/yr-61.7%1.0% conv. - **ohio state windbreaker**5K/yr-25.4%0.0% conv. - **ohio state jackets**4K/yr-49.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/ohio-state-jacket/search-terms)
## **Top ohio state jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted
All 42 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Franchise Club Mens Ohio State 2024 Champions Grind Hoodie Jacket (XL)**Franchise Club**$83.38**4.8★13 rev](https://www.amazon.com/dp/B0DYP8HDMQ) [2**Franchise Club Mens Ohio State Buckeyes 2024 National Champions Satin Jacket (X-Large)**Franchise Club**$82.56**5.0★6 rev](https://www.amazon.com/dp/B0F2B6Q8JB) [3**Buffalo Outdoors Ohio State Reflective Safety Hooded Rainshell (US Alpha X-Large Regular Regular)**Buffalo Outdoors**$39.62**0.0★0 rev](https://www.amazon.com/dp/B0GMRNR7KM) [4**Franchise Club Mens Ohio State 2024 Champions Grind Hoodie Jacket (M)**Franchise Club**$83.57**4.8★13 rev](https://www.amazon.com/dp/B0DYP9RTD1) [5**The Wild Collective Ohio State Buckeyes NCAA Officially Licensed Premium Varsity Jacket with Hood Large**The Wild Collective**$136.67**5.0★1 rev](https://www.amazon.com/dp/B0F41L8THQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Buffalo Outdoors Ohio State Reflective Safety Hooded Rainshell (US Alpha X-Large Regular Regular)**Buffalo Outdoors**$39.62**0 rev5mo ago](https://www.amazon.com/dp/B0GMRNR7KM) [**The Wild Collective Ohio State Buckeyes NCAA Officially Licensed Premium Varsity Jacket with Hood Large**The Wild Collective**$136.67**1 rev9mo ago](https://www.amazon.com/dp/B0F41L8THQ) [**The Wild Collective Ohio State Buckeyes NCAA Officially Licensed Premium Oversized Raglan Track Jacket Large**The Wild Collective**$102.35**5 rev9mo ago](https://www.amazon.com/dp/B0F42M5K3N) [**The Wild Collective Ohio State Buckeyes NCAA Officially Licensed Premium Sequin Jacket Medium**The Wild Collective**$98.08**0 rev9mo ago](https://www.amazon.com/dp/B0F3FLZNGZ) [**The Wild Collective Ohio State Buckeyes NCAA Officially Licensed Premium Raglan Satin Bomber X-Large**The Wild Collective**$76.17**1 rev9mo ago](https://www.amazon.com/dp/B0F3ZMVG7K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Buffalo Outdoors Ohio State Reflective Safety Hooded Rainshell (US Alpha X-Large Regular Regular)**Buffalo Outdoors**$39.62**0.0★**▲ 262%**](https://www.amazon.com/dp/B0GMRNR7KM) [**The Wild Collective Ohio State Buckeyes NCAA Officially Licensed Premium Nylon Quilted Bomber X-Large**The Wild Collective**$102.09**4.5★**▲ 249%**](https://www.amazon.com/dp/B0F3G1SPB2) [**2Bhip NCAA Ohio State Buckeyes Jacket - Mens Cardinal Red Full Zip-Up Hoodie with Pockets - Campus Jackets**2Bhip**$59.93**0.0★**▲ 212%**](https://www.amazon.com/dp/B0FPRK5BTS) [**The Wild Collective Ohio State Buckeyes NCAA Officially Licensed Premium Nylon Zip Front Jacket X-Large**The Wild Collective**$77.42**0.0★**▲ 188%**](https://www.amazon.com/dp/B0F3G1TDLV) [**JH Design Ohio State Buckeyes Bomber Jacket Zip Up Coat in Black or Red (US Alpha Medium Regular Regular Red)**JH DESIGN GROUP**$119.98**3.8★**▲ 167%**](https://www.amazon.com/dp/B0DKY5G3DY)
**~~View all trending →~~**
## **What buyers say about ohio state jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Good quality”*
**Size-Overall**28%
*“Fits great”*
**Warmth**10%
*“It keeps you pretty warm”*
**Weight Heavy**10%
*“This coat is a heavy fleece”*
**Soft Feel**5%
*“Good quality soft heavy warm”*
**Washability**5%
*“Good quality heavy machine wash and dry soft and warm”*
**Value For Money**3%
*“Money well spent”*
**Zipper Quality**3%
*“It was the perfect fit the zipper will last for ages”*
### **What buyers complain about **
**Size-Overall**100%
*“Just runs big”*
### **Top return reasons **
**Size-Overall**66%
**Sleeve Fit**10%
**Value For Money**3%
**Weight Heavy**3%
**Material Quality**3%
**Thin**3%
**Stain Resistance**3%
**Lining Quality**3%
**Weight Light**2%
**Design-Overall**2%
## **Common questions**
- **Is ohio state jacket profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 42 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -33.2%. Flapen's verdict: Skip it (35/100).
- **How competitive is the ohio state jacket niche?**
- 12 brands and 9 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in ohio state jacket?**
- Top complaints mined from reviews: Size-Overall. The return rate is 7.2% — above our launch gate.
- **What does it cost to enter the ohio state jacket niche?**
- Listings span $36.18–$165.37; the average listing price is $89.15 (sweet spot $15–$100). The average incumbent carries 56 reviews — the moat a new listing must climb.
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