---
title: "Ohio State Hat — $16K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/ohio-state-hat"
last_updated: "2026-08-12T11:07:42.587Z"
locale: en
meta:
description: "Amazon product research for ohio state hat: $16K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for ohio state hat: $16K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Ohio State Hat — $16K/mo Amazon US Product Research (2026)"
---
# **Ohio State Hat**
**Skip it**
Weak search conversion (2.1%) — this niche doesn't clear our bar today.
Market size 39Growth 57Conversion 27Competition 35Returns 38Price range 95Avg price 95Brand share 29Review moat 82Quality gap 37
**Avg price**
**Incredible****$27.94**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.21–$42.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****351.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+30.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$196K**
$196K/yr · 331K searches
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
## **Is ohio state hat profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, ohio state hat is a $196K/yr Amazon United States market (331K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Sep–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ohio state hat market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$224K–$279K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#1,075**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **178 days**
## **Competition: brands, sellers & click share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**8%**
- ZHATS42% - Desert Cactus16% - 4713% - LEMOISTARS11% - Branded Bills6% - Elite Authentics5% - Open — no brand owns it (3 brands, 8%)
## **ohio state hat demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.9% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/ohio-state-hat/trend)
## **Top ohio state hat search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **ohio state hat**199K/yr+25.4%1.2% conv. - **ohio state hats**25K/yr+61.4%0.5% conv. - **ohio state hats mens**19K/yr+64.3%0.7% conv. - **ohio state buckeyes hat**15K/yr+40.7%1.0% conv. - **ohio state trucker hat**9K/yr+54.9%0.6% conv. - **osu hat**11K/yr+60.5%0.9% conv. - **ohio state baseball cap**7K/yr+23.7%1.1% conv. - **black ohio state hat**7K/yr+8.5%0.8% conv. - **ohio state fitted hat**7K/yr+4.6%0.3% conv. - **osu hats for men**5K/yr+17.2%0.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/ohio-state-hat/search-terms)
## **Top ohio state hat products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$39K30%$59K40%$78K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zephyr Mens NCAA Ohio State Buckeyes Adjustable Scholarship Hat Charcoal**ZHATS**$25.93**4.6★400 rev](https://www.amazon.com/dp/B08XLF2L43) [2**Ohio State Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom**LEMOISTARS**$15.21**4.8★299 rev](https://www.amazon.com/dp/B0D7ZYTSXG) [3**47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Ohio State Buckeyes - Black)**47**$33.26**4.3★80 rev](https://www.amazon.com/dp/B0G167XXJK) [4**Desert Cactus The Ohio State University Baseball Hat OSU Buckeyes Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style D1) Black**Desert Cactus**$29.74**4.8★66 rev](https://www.amazon.com/dp/B0DDYCKLC7) [5**NCAA Ohio State Buckeyes Unisex NCAA The Game bar Design Hat White Adjustable**The Game**$17.11**4.7★4,429 rev](https://www.amazon.com/dp/B0CHGKRDBR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HUIGONGSHOU Sport Baseball Cap for Men Women Embroidery Unisex Hats Athletic Outdoor Casual Adjustable Caps**HUIGONGSHOU**$15.72**23 rev7mo ago](https://www.amazon.com/dp/B0G4WMKBY1) [**47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Ohio State Buckeyes - Black)**47**$33.26**80 rev8mo ago](https://www.amazon.com/dp/B0G167XXJK) [**Branded Bills Officially Licensed x Ohio State Buckeyes Red Curved 5 Panel Hat for Men | Baseball Cap Ohio State OSU Buckeye Logo PVC**Branded Bills**$42.02**35 rev1y ago](https://www.amazon.com/dp/B0FHN6SGWN) [**Branded Bills Officially Licensed x Ohio State Buckeyes Black Curved 5 Panel Hat for Men | Baseball Cap**Branded Bills**$41.20**21 rev1y ago](https://www.amazon.com/dp/B0FHJHZ6QX) [**Branded Bills Officially Licensed x Ohio State Buckeyes White 5-Panel Ohio State Team Logo PVC**Branded Bills**$42.65**88 rev1y ago](https://www.amazon.com/dp/B0FHJHNZR2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HUIGONGSHOU Sport Baseball Cap for Men Women Embroidery Unisex Hats Athletic Outdoor Casual Adjustable Caps**HUIGONGSHOU**$15.72**4.9★**▲ 207%**](https://www.amazon.com/dp/B0G4WMKBY1) [**Branded Bills Officially Licensed x Ohio State Buckeyes White 5-Panel Ohio State Team Logo PVC**Branded Bills**$42.65**4.3★**▲ 147%**](https://www.amazon.com/dp/B0FHJHNZR2) [**47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Ohio State Buckeyes - Black)**47**$33.26**4.3★**▲ 146%**](https://www.amazon.com/dp/B0G167XXJK) [**Ohio State Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom**LEMOISTARS**$15.21**4.8★**▲ 62%**](https://www.amazon.com/dp/B0D7ZYTSXG) [**Desert Cactus The Ohio State University Baseball Hat OSU Buckeyes Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style D1) Black**Desert Cactus**$29.74**4.8★**▲ 43%**](https://www.amazon.com/dp/B0DDYCKLC7)
**~~View all trending →~~**
## **What reviews say buyers love and hate about ohio state hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**29%
*“Fit great”*
**Quality-Overall**27%
*“The quality of this hat is WONDERFUL”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Durability**7%
*“Easy to use and durable”*
**Value For Money**7%
*“Top shelf hat for a good price”*
**Gifting Purpose**5%
*“Fun gift husband liked it”*
**Comfort-Overall**5%
*“Very comfortable”*
**Material Quality**4%
*“Material was great”*
**Color**3%
*“the color is bold”*
**Warmth**3%
*“Keeps my head warm in cold temps”*
### **What buyers complain about **
**Size-Overall**67%
*“Not for larger heads”*
**Quality-Overall**33%
*“Quality control does not exist”*
### **Top return reasons **
**Size-Overall**69%
**Material Quality**6%
**Shape/Style**5%
**Quality-Overall**4%
**Color**3%
**Advertised Vs Actual Product**3%
**Functionality-Overall**2%
**Comfort-Overall**1%
**Stiffness**1%
**Length**1%
## **Common ohio state hat questions**
- **Is ohio state hat profitable to sell on Amazon United States?**
- The niche generates $196K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +30.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the ohio state hat niche?**
- 9 brands and 17 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in ohio state hat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 4.0%.
- **When does demand for ohio state hat peak?**
- Demand peaks in Jan–Sep–Nov–Dec; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the ohio state hat niche?**
- Listings span $15.21–$42.65; the average listing price is $27.94 (sweet spot $15–$100). The average incumbent carries 351 reviews — the moat a new listing must climb.
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