---
title: "Ohio State Blanket — $8K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/ohio-state-blanket"
last_updated: "2026-08-12T11:10:40.778Z"
locale: en
meta:
description: "Amazon product research for ohio state blanket: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for ohio state blanket: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Ohio State Blanket — $8K/mo Amazon US Product Research"
---
# **Ohio State Blanket**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 26Conversion 43Competition 38Returns 64Price range 95Avg price 95Brand share 0Review moat 45Quality gap 40
**Avg price**
**Incredible****$35.70**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.89–$82.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,032.96**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$102K**
$102K/yr · 83K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is ohio state blanket profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, ohio state blanket is a $102K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ohio state blanket market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$107K–$143K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,500**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **65%**
- **Out of stock**
- **19.7%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **192 days**
## **Competition: brands, sellers & click share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 98%
**Open market**
**0%**
- Northwest69% - LOGOVISION15% - Logo Brands11% - College Covers3% - PLUSHIBLE BRIDGING MILES WITH SMILES3% - Open — no brand owns it (0%)
## **ohio state blanket demand & seasonality**
Weekly Amazon search volume, last 77 weeks — +0.5% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 17.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/ohio-state-blanket/trend)
## **Top ohio state blanket search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **ohio state blanket**61K/yr+0.1%4.0% conv. - **ohio state throw blanket**9K/yr-3.9%3.0% conv. - **osu blanket**5K/yr+47.0%2.5% conv. - **ohio state blankets and throws**9K/yr-21.4%5.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/ohio-state-blanket/search-terms)
## **Top ohio state blanket products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$15K20%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ohio State Buckeyes 46 x 60 NCAA Officially Licensed Throw Blanket Super Soft Lightweight Fleece Blanket for Game Day Dorms Couch Travel & Tailgating Comfort**Northwest**$27.87**4.6★721 rev](https://www.amazon.com/dp/B0BQZ9LQ31) [2**Ohio State Buckeyes 60 x 80 NCAA Officially Licensed Fleece Blanket Oversized Ultra-Soft Bed or Couch Blanket for Dorms TV Nights Tailgating & College Fan Gifts**Northwest**$41.24**4.6★721 rev](https://www.amazon.com/dp/B0BQZ7DTCZ) [3**Northwest NCAA Ohio State Buckeyes Unisex Micro Raschel Throw Blanket 46 x 60 Inches Halftone Design Soft Fan Blanket**Northwest**$20.31**4.6★8,727 rev](https://www.amazon.com/dp/B01ITJDF7S) [4**Northwest NCAA Ohio State Buckeyes Unisex-Adult Fleece Throw Blanket 50 x 60 Campaign**Northwest**$17.89**4.6★7,505 rev](https://www.amazon.com/dp/B09CTGMHVX) [5**The Ohio State University Blanket 36x58 Primary Logo Silky Touch Super Soft Throw Blanket**LOGOVISION**$35.88**4.0★692 rev](https://www.amazon.com/dp/B0BGPDLCBR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Northwest Ohio State Buckeyes NCAA 2024 FBC Champion Peak Tapestry Throw Blanket 46X60 Inches**Northwest**$35.73**7 rev1y ago](https://www.amazon.com/dp/B0DT7QS291) [**Northwest NCAA Ohio State Buckeyes Silk Touch Throw Blanket - Official NCAA Licensed Ultra-Soft Fleece | Cozy Game Day Essential for Fans Unisex Gift 46 x 60**Northwest**$18.09**76 rev1y ago](https://www.amazon.com/dp/B0DJRL254S) [**Logo Brands NCAA Ohio State Buckeyes Prime Luxe Dreams Blanket -Ultra-Soft Prime Luxe Dreams Fleece 60 x 70 Team Color Logo Cozy Plush Blanket for Tailgating Couch or Game Day**Logo Brands**$57.94**30 rev2y ago](https://www.amazon.com/dp/B0D26ZQMPY) [**Ohio State Buckeyes 46 x 60 NCAA Officially Licensed Throw Blanket Super Soft Lightweight Fleece Blanket for Game Day Dorms Couch Travel & Tailgating Comfort**Northwest**$27.87**721 rev3y ago](https://www.amazon.com/dp/B0BQZ9LQ31) [**Ohio State Buckeyes 60 x 80 NCAA Officially Licensed Fleece Blanket Oversized Ultra-Soft Bed or Couch Blanket for Dorms TV Nights Tailgating & College Fan Gifts**Northwest**$41.24**721 rev3y ago](https://www.amazon.com/dp/B0BQZ7DTCZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Logo Brands NCAA Ohio State Buckeyes Classic Fleece Throw Blanket -50 x 60 Ultra-Soft Game Day Blanket with Bold Team Colors & Logo Cozy College Team Bedding for Fans & Alumni**Logo Brands**$20.43**4.6★**▲ 744%**](https://www.amazon.com/dp/B0GFFN92ZQ) [**Ohio State Buckeyes 60 x 80 NCAA Officially Licensed Fleece Blanket Oversized Ultra-Soft Bed or Couch Blanket for Dorms TV Nights Tailgating & College Fan Gifts**Northwest**$41.24**4.6★**▲ 225%**](https://www.amazon.com/dp/B0BQZ7DTCZ) [**Plushible Wearable Blanket Hoodie Oversized Ohio State University Brutus Sweatshirt Pocket Cozy Gifts for Women Men Girls Boys Snugible Pillow**PLUSHIBLE BRIDGING MILES WITH SMILES**$82.27**4.6★**▲ 131%**](https://www.amazon.com/dp/B08WRZCGHN) [**Ohio State Buckeyes 46 x 60 NCAA Officially Licensed Throw Blanket Super Soft Lightweight Fleece Blanket for Game Day Dorms Couch Travel & Tailgating Comfort**Northwest**$27.87**4.6★**▲ 81%**](https://www.amazon.com/dp/B0BQZ9LQ31) [**Northwest NCAA Ohio State Buckeyes Unisex-Adult Beach Towel 30 x 60 Stripes**Northwest**$20.57**4.5★**▲ 80%**](https://www.amazon.com/dp/B07Q1NR9GX)
**~~View all trending →~~**
## **What reviews say buyers love and hate about ohio state blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**23%
*“So soft”*
**Value For Money**14%
*“It was very nice for the money”*
**Size-Overall**13%
*“Perfect size”*
**Warmth**10%
*“Cozy blanket”*
**Gifting Purpose**10%
*“Made a good Xmas gift”*
**Color**6%
*“The color is bold and bright”*
**Quality-Overall**6%
*“very nice quality”*
**Comfort-Overall**5%
*“it's really comfortable”*
**Weight Light**4%
*“Great lightweight coverups”*
**Washability**4%
*“So very soft and washes easily”*
### **What buyers complain about **
**Thickness**36%
*“Very thin and creates link everywhere”*
**Thin**26%
*“Very thin”*
**Quality-Overall**21%
*“Horrible quality”*
**Value For Money**7%
*“Way to much money”*
**Material Quality**5%
*“thin material”*
**Size-Overall**5%
*“smaller than description”*
### **Top return reasons **
**Size-Overall**28%
**Thin**21%
**Material Quality**15%
**Quality-Overall**7%
**Color**4%
**Design-Overall**3%
**Comfort-Overall**3%
**Weight Heavy**3%
**Stitch/Finish/Polish**3%
**Defective Material/Parts**3%
## **Common ohio state blanket questions**
- **Is ohio state blanket profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 23 tracked products. 90-day search growth is +0.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the ohio state blanket niche?**
- 5 brands and 30 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ohio state blanket?**
- Top complaints mined from reviews: Thickness, Thin, Quality-Overall. The return rate is 2.4%.
- **When does demand for ohio state blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 17.8× the quietest.
- **What does it cost to enter the ohio state blanket niche?**
- Listings span $17.89–$82.27; the average listing price is $35.70 (sweet spot $15–$100). The average incumbent carries 2,033 reviews — the moat a new listing must climb.
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