---
title: "Off Candle — $5K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/off-candle"
last_updated: "2026-08-12T10:59:19.910Z"
locale: en
meta:
description: "Amazon product research for off candle: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for off candle: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Off Candle — $5K/mo Amazon US Product Research (2026)"
---
# **Off Candle**
**Worth a look**
Shows demand growing +261.5% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 15Growth 99Conversion 87Competition 3Returns 96Price range 49Avg price 53Brand share 0Review moat 24Quality gap 76
**Growth**
**Incredible****+261.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.34**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.78–$24.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,068.17**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$61K**
$61K/yr · 49K searches
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
## **Is off candle profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, off candle is a $61K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **off candle market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **$62K–$74K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **156 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- OFF!74% - SC Johnson16% - Coleman10%
## **off candle demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +261.5% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 17.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/off-candle/trend)
## **Top off candle search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **off candle**19K/yr+268.1%9.1% conv. - **off candles for mosquitoes outdoor patio**14K/yr+208.0%7.2% conv. - **off candles**8K/yr+236.1%6.4% conv. - **off citronella candles outdoor**7K/yr+422.1%9.5% conv. - **off candles for bugs outdoor**911/yr+405.7%6.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/off-candle/search-terms)
## **Top off candle products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9K30%$18K45%$27K60%$36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OFF! Backyard Citronella Scented Candle Ambiance Enhancing Centerpiece Burns for up to 25 Hours 8 oz (Pack of 2)**OFF!**$11.28**4.3★7,357 rev](https://www.amazon.com/dp/B004GCW6LE) [2**SC Johnson Off 3 Wick Citronella Bucket 23 oz Pack of 1**SC Johnson**$11.94**3.9★83 rev](https://www.amazon.com/dp/B0031AHO8W) [3**OFF! Backyard Citronella Scented Candle Burns Up to 40 Hours Provides Ambiance and a Gentle Glow for Backyard Outdoor Occasions 18 Ounce (Pack of 1)**OFF!**$11.32**4.3★7,357 rev](https://www.amazon.com/dp/B001JTADV2) [4**Coleman Pine Scent Citronella Candle with Wooden Crackle Wick - 6 oz**Coleman**$4.78**4.5★9,794 rev](https://www.amazon.com/dp/B00PNBU3AS) [5**Off 2 Pk Citronella 3 Wick Candles**OFF!**$24.72**4.4★228 rev](https://www.amazon.com/dp/B00DI1OB7G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coleman 70+ Hour Citronella Candle Outdoor Lantern Classic Design with Easy Carry and Hang Handle Extended Burn Time for Camping Picnics and Patio Ambiance 6.7 oz Red**Coleman**$9.99**5,590 rev3y ago](https://www.amazon.com/dp/B0BRNYPMV9) [**Coleman Pine Scent Citronella Candle with Wooden Crackle Wick - 6 oz**Coleman**$4.78**9,794 rev11y ago](https://www.amazon.com/dp/B00PNBU3AS) [**Off 2 Pk Citronella 3 Wick Candles**OFF!**$24.72**228 rev13y ago](https://www.amazon.com/dp/B00DI1OB7G) [**OFF! Backyard Citronella Scented Candle Ambiance Enhancing Centerpiece Burns for up to 25 Hours 8 oz (Pack of 2)**OFF!**$11.28**7,357 rev15y ago](https://www.amazon.com/dp/B004GCW6LE) [**SC Johnson Off 3 Wick Citronella Bucket 23 oz Pack of 1**SC Johnson**$11.94**83 rev16y ago](https://www.amazon.com/dp/B0031AHO8W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SC Johnson Off 3 Wick Citronella Bucket 23 oz Pack of 1**SC Johnson**$11.94**3.9★**▲ 66%**](https://www.amazon.com/dp/B0031AHO8W) [**OFF! Backyard Citronella Scented Candle Burns Up to 40 Hours Provides Ambiance and a Gentle Glow for Backyard Outdoor Occasions 18 Ounce (Pack of 1)**OFF!**$11.32**4.3★**▲ 52%**](https://www.amazon.com/dp/B001JTADV2) [**Coleman Pine Scent Citronella Candle with Wooden Crackle Wick - 6 oz**Coleman**$4.78**4.5★**▼ 10%**](https://www.amazon.com/dp/B00PNBU3AS) [**OFF! Backyard Citronella Scented Candle Ambiance Enhancing Centerpiece Burns for up to 25 Hours 8 oz (Pack of 2)**OFF!**$11.28**4.3★**▼ 10%**](https://www.amazon.com/dp/B004GCW6LE) [**Coleman 70+ Hour Citronella Candle Outdoor Lantern Classic Design with Easy Carry and Hang Handle Extended Burn Time for Camping Picnics and Patio Ambiance 6.7 oz Red**Coleman**$9.99**4.3★**▼ 17%**](https://www.amazon.com/dp/B0BRNYPMV9)
**~~View all trending →~~**
## **What reviews say buyers love and hate about off candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**28%
*“Pleasant fragrance”*
**Pest/Insect Control**24%
*“Bug free”*
**Quality-Overall**7%
*“The wick is great”*
**Value For Money**6%
*“Great price”*
**Ease Of Use**3%
*“easy to carry”*
**Brightness/Shine/Glow**3%
*“Easy to light”*
**Durability**3%
*“Safe and durable”*
**Weather Proof**2%
*“A must get for outdoor summer”*
**Efficiency**2%
*“Works well”*
**Size-Overall**2%
*“nice Compact size”*
### **What buyers complain about **
**Pest/Insect Control**23%
*“it didn't repel mosquitoes”*
**Functionality-Overall**14%
*“Not effective”*
**Size-Overall**13%
*“Extremely small”*
**Value For Money**12%
*“Will be buying something cheaper”*
**Durability**4%
*“they are rather small so they dont last as long as Id like”*
**Quality-Overall**4%
*“Worthless Junk”*
**Advertised Vs Actual Product**3%
*“False advertising on the box itself”*
**Smell**2%
*“Typical citronella scent”*
**Leak-Proof**2%
*“They are not made really well, they will leak when you use them and the melt”*
**Moist/Dry**1%
*“Its soaked”*
### **Top return reasons **
**Size-Overall**28%
**Functionality-Overall**14%
**Smell**10%
**Value For Money**10%
**Advertised Vs Actual Product**8%
**Pest/Insect Control**7%
**Leak-Proof**4%
**Product Condition**4%
**Defective Material/Parts**3%
**Add-Ons/Attachments**1%
## **Common off candle questions**
- **Is off candle profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 6 tracked products. 90-day search growth is +261.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the off candle niche?**
- 3 brands and 47 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in off candle?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Size-Overall. The return rate is 0.7%.
- **When does demand for off candle peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 17.7× the quietest.
- **What does it cost to enter the off candle niche?**
- Listings span $4.78–$24.72; the average listing price is $12.34 (sweet spot $15–$100). The average incumbent carries 5,068 reviews — the moat a new listing must climb.
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