---
title: "Northwestern University Apparel — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/northwestern-university-apparel"
last_updated: "2026-08-12T13:58:06.007Z"
locale: en
meta:
description: "Amazon product research for northwestern university apparel: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for northwestern university apparel: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Northwestern University Apparel — Amazon US Product Research"
---
# **Northwestern University Apparel**
**Skip it**
A small market ($38K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 59Conversion 24Competition 90Returns 24Price range 85Avg price 95Brand share 62Review moat 46Quality gap 33
**Avg price**
**Incredible****$29.91**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$6.97–$73.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+34.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,872.87**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$38K**
$38K/yr · 65K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is northwestern university apparel profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, northwestern university apparel is a $38K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **northwestern university apparel market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$37K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#5,054**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **74%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **193 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**18 **—flat
**Sellers**
**17**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 57%
**Open market**
**26%**
- Barnesmith27% - LOGOVISION17% - MUK LUKS9% - Wes and Willy8% - Campus Lab7% - Desert Cactus7%
## **northwestern university apparel demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.6% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/northwestern-university-apparel/trend)
## **Top northwestern university apparel search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **northwestern university apparel**34K/yr+24.4%1.3% conv. - **northwestern**14K/yr+61.8%0.8% conv. - **northwestern university**10K/yr+83.2%2.0% conv. - **northwestern sweatshirt**6K/yr-37.7%0.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/northwestern-university-apparel/search-terms)
## **Top northwestern university apparel products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barnesmith Northwestern University NWU Wildcats Hooded Sweatshirt Heritage Purple X-Large**Barnesmith**$34.88**4.6★7,702 rev](https://www.amazon.com/dp/B0CWC9P2B8) [2**Northwestern University Official Stacked Short Sleeve Mens Cotton T-Shirt Purple Large**LOGOVISION**$17.95**4.6★231 rev](https://www.amazon.com/dp/B09QP47TCX) [3**NCAA Northwestern Wildcats Game Day by MUK LUKS Slipper Socks Medium**MUK LUKS**$12.73**4.4★10 rev](https://www.amazon.com/dp/B09G364N84) [4**Barnesmith Northwestern University NWU Wildcats Hooded Sweatshirt Heritage Purple Large**Barnesmith**$47.28**4.6★7,702 rev](https://www.amazon.com/dp/B0CWC2W9GW) [5**MUK LUKSWomens Game Day Heat Retainers-Northwestern Purple**MUK LUKS**$15.71**5.0★5 rev](https://www.amazon.com/dp/B0839MTHZS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fan Girl Northwestern Womens College Basketball Tee Unisex Fit Wildcats Apparel 100% Cotton Faded Black T-Shirt Size Medium**Fan Girl**$23.25**0 rev1y ago](https://www.amazon.com/dp/B0F64TQ25G) [**LOGOVISION Northwestern University School Name Arch Unisex Adult Crewneck Sweatshirt Athletic Heather Large**LOGOVISION**$27.49**4 rev1y ago](https://www.amazon.com/dp/B0DZZZLXZC) [**LOGOVISION Northwestern University School Name Arch Unisex Adult Crewneck Sweatshirt Athletic Heather Medium**LOGOVISION**$27.66**4 rev1y ago](https://www.amazon.com/dp/B0F113KY7F) [**Northwestern University Wildcats Knockout Arch Sweatshirt**Campus Lab**$34.58**0 rev1y ago](https://www.amazon.com/dp/B0DX7JRNDL) [**Northwestern University Arch Logo Unisex Adult T Shirt Purple Large**LOGOVISION**$19.21**340 rev1y ago](https://www.amazon.com/dp/B0DVSY5KWH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Northwestern University Official Stacked Short Sleeve Mens Cotton T-Shirt Purple Large**LOGOVISION**$17.95**4.6★**▲ 148%**](https://www.amazon.com/dp/B09QP47TCX) [**Barnesmith Northwestern University NWU Wildcats Short-Sleeve T-Shirt Spirit Purple X-Large**Barnesmith**$18.60**4.7★**▲ 147%**](https://www.amazon.com/dp/B0CWC1P5Q2) [**Barnesmith Northwestern University NWU Wildcats Hooded Sweatshirt Heritage Purple X-Large**Barnesmith**$34.88**4.6★**▲ 145%**](https://www.amazon.com/dp/B0CWC9P2B8) [**Fan Girl Northwestern Womens College Basketball Tee Unisex Fit Wildcats Apparel 100% Cotton Faded Black T-Shirt Size Medium**Fan Girl**$23.25**0.0★**▲ 142%**](https://www.amazon.com/dp/B0F64TQ25G) [**Wes and Willy NCAA Kids Fleece Hoodie Northwestern Wildcats M Grape**Wes and Willy**$46.99**4.6★**▲ 135%**](https://www.amazon.com/dp/B0BYFHY4RW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about northwestern university apparel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“I love this shade of purple”*
**Size-Overall**25%
*“Fits great looks great”*
**Ease Of Use**25%
*“Simple yet super effective”*
**Thickness**13%
*“Perfect thickness for Summer wear”*
**Temperature Retention**13%
*“Keeps my drink cold for an extended period of time”*
### **What buyers complain about **
**Color**50%
*“Plus the color is fading”*
**Quality-Overall**50%
*“A poor purchase”*
### **Top return reasons **
**Size-Overall**54%
**Advertised Vs Actual Product**12%
**Color**5%
**Value For Money**3%
**Material Quality**3%
**Thin**3%
**Quality-Overall**3%
**Shape/Style**2%
**Stitch/Finish/Polish**2%
**Length**2%
## **Common northwestern university apparel questions**
- **Is northwestern university apparel profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 69 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the northwestern university apparel niche?**
- 18 brands and 17 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in northwestern university apparel?**
- Top complaints mined from reviews: Color, Quality-Overall. The return rate is 5.2% — above our launch gate.
- **When does demand for northwestern university apparel peak?**
- Demand peaks in Sep–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the northwestern university apparel niche?**
- Listings span $6.97–$73.95; the average listing price is $29.91 (sweet spot $15–$100). The average incumbent carries 1,873 reviews — the moat a new listing must climb.
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