---
title: "North Carolina Tarheels — $5K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/north-carolina-tarheels"
last_updated: "2026-08-12T15:50:06.748Z"
locale: en
meta:
description: "Amazon product research for north carolina tarheels: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for north carolina tarheels: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "North Carolina Tarheels — $5K/mo Amazon US Product Research"
---
# **North Carolina Tarheels**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 15Growth 22Conversion 2Competition 82Returns 76Price range 58Avg price 95Brand share 81Review moat 65Quality gap 19
**Avg price**
**Incredible****$28.42**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****906.06**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$7.38–$153.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$59K**
$59K/yr · 1.1M searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is north carolina tarheels profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, north carolina tarheels is a $59K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **north carolina tarheels market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$227K–$284K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#685**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **86%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **180 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**54%**
Top 20: 95%
**Top-5 click share**
**33%**
Top 20: 72%
**Open market**
**41%**
- TCK19% - Desert Cactus15% - Snuggie8% - Smack Apparel7% - CUSTOMI5% - Montana West5%
## **north carolina tarheels demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 9.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/north-carolina-tarheels/trend)
## **Top north carolina tarheels search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **unc**753K/yr+5.1%0.1% conv. - **unc chapel hill merch**47K/yr+32.4%1.8% conv. - **north carolina tarheels**78K/yr-59.8%0.5% conv. - **unc chapel hill**12K/yr+50.8%1.1% conv. - **tar heels**25K/yr-19.6%0.3% conv. - **university of north carolina**15K/yr+1.3%1.2% conv. - **unc tarheels**24K/yr-29.5%0.5% conv. - **unc merch**14K/yr+6.5%1.8% conv. - **tarheels apparel men**18K/yr-41.7%0.2% conv. - **tar heels merch**12K/yr-23.6%1.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/north-carolina-tarheels/search-terms)
## **Top north carolina tarheels products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UNC Tar Heels Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Columbia Blue/White Made in USA Large)**TCK**$17.77**4.8★1,621 rev](https://www.amazon.com/dp/B0FLBXZW6J) [2**Snuggie North Carolina Tar Heels The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed Collegiate**Snuggie**$39.67**4.5★40 rev](https://www.amazon.com/dp/B0FXYCQ42Q) [3**Desert Cactus University of North Carolina Baseball Hat UNC Chapel Hill Tar Heels Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style F1) White**Desert Cactus**$29.49**4.7★39 rev](https://www.amazon.com/dp/B0F7MY635G) [4**Desert Cactus University of North Carolina Baseball Hat UNC Chapel Hill Tar Heels Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style D1) Blue**Desert Cactus**$29.14**4.7★39 rev](https://www.amazon.com/dp/B0F7MWVNFW) [5**City of Champions T-Shirt for North Carolina College Fans (SM-5XL) (Carolina Blue Short Sleeve 3X-Large)**Smack Apparel**$26.19**4.8★94 rev](https://www.amazon.com/dp/B09VLJ7GRH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Montana West UNC Sling Bag Quilted Crossbody Bags for Women/Men UNC Team Travel Sling Bag with Convertible Shoulder Strap Cross Body Bag for Gift Game Day & Concert | NC-UNC018LBL**Montana West**$40.45**44 rev7mo ago](https://www.amazon.com/dp/B0G8GQZXY5) [**Snuggie North Carolina Tar Heels The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed Collegiate**Snuggie**$39.67**40 rev9mo ago](https://www.amazon.com/dp/B0FXYCQ42Q) [**FOCO NCAA Unisex-Adult Officially Licensed Color Block Primary Logo Sherpa Lined Moccasin Slippers (North Carolina Tar Heels US Footwear Size System Adult Men Numeric Range Medium 5 6)**FOCO**$19.85**126 rev11mo ago](https://www.amazon.com/dp/B0FMFY48B5) [**UNC Tar Heels Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Columbia Blue/White Made in USA Large)**TCK**$17.77**1,621 rev11mo ago](https://www.amazon.com/dp/B0FLBXZW6J) [**UNC Tar Heels Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Columbia Blue/White Made in USA Medium)**TCK**$17.88**1,621 rev11mo ago](https://www.amazon.com/dp/B0FLBD9WXY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Montana West UNC Sling Bag Quilted Crossbody Bags for Women/Men UNC Team Travel Sling Bag with Convertible Shoulder Strap Cross Body Bag for Gift Game Day & Concert | NC-UNC018LBL**Montana West**$40.45**4.6★**▲ 116%**](https://www.amazon.com/dp/B0G8GQZXY5) [**City of Champions T-Shirt for North Carolina College Fans (SM-5XL) (Carolina Blue Short Sleeve XX-Large)**Smack Apparel**$25.12**4.8★**▲ 107%**](https://www.amazon.com/dp/B09VLK883S) [**Snuggie North Carolina Tar Heels The Original Wearable Blanket with Sleeves | Super Soft Fleece | As Seen on TV | Officially Licensed Collegiate**Snuggie**$39.67**4.5★**▲ 102%**](https://www.amazon.com/dp/B0FXYCQ42Q) [**CUSTOMI Chapel Hill North Carolina Adult Unisex Crewneck Sweatshirt Carolina Blue L**CUSTOMI**$36.97**5.0★**▲ 94%**](https://www.amazon.com/dp/B0DKXVDXCK) [**Desert Cactus University of North Carolina Baseball Hat UNC Chapel Hill Tar Heels Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style F1) White**Desert Cactus**$29.49**4.7★**▲ 82%**](https://www.amazon.com/dp/B0F7MY635G)
**~~View all trending →~~**
## **What reviews say buyers love and hate about north carolina tarheels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Beautifully constructed”*
**Size-Overall**19%
*“fit well”*
**Comfort-Overall**9%
*“comfortable”*
**Advertised Vs Actual Product**8%
*“As described”*
**Durability**5%
*“feels durable”*
**Material Quality**5%
*“The material is soft and comfortable”*
**Color**4%
*“It is one of the loveliest shades of blue I have found on UNC fan gear”*
**Design-Overall**4%
*“Beautifully constructed”*
**Storage Capacity**4%
*“One of her favorite features is the built-in card and cash storage”*
**Gifting Purpose**3%
*“Great gift for an UNC alumni”*
### **What buyers complain about **
**Size-Overall**25%
*“Maybe just a little bigger than a 47 brand if thats what youre used to”*
**Functionality-Overall**17%
*“NC decal not popping enough”*
**Strength**17%
*“It was very flimsy and it shed”*
**Quality-Overall**17%
*“horrible quality”*
**Shape/Style**3%
*“The shape is a little different than what I ideally wear”*
### **Top return reasons **
**Size-Overall**42%
**Value For Money**11%
**Thin**7%
**Material Quality**6%
**Color**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Feet Fit**2%
**Shape/Style**2%
**Strength**2%
## **Common north carolina tarheels questions**
- **Is north carolina tarheels profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 51 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the north carolina tarheels niche?**
- 27 brands and 28 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in north carolina tarheels?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Strength. The return rate is 2.0%.
- **When does demand for north carolina tarheels peak?**
- Demand peaks in Jan–Dec; the busiest month runs 9.2× the quietest.
- **What does it cost to enter the north carolina tarheels niche?**
- Listings span $7.38–$153.32; the average listing price is $28.42 (sweet spot $15–$100). The average incumbent carries 906 reviews — the moat a new listing must climb.
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