---
title: "Nordictrack Bike — $108K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/nordictrack-bike"
last_updated: "2026-07-21T17:18:09.552Z"
locale: en
meta:
description: "Niche score 29/100 · $108K/yr market · 54K searches/yr · $692.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $108K/yr market · 54K searches/yr · $692.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nordictrack Bike — $108K/yr Amazon US Niche (2026) - Flapen"
---
# **nordictrack bike**
**Skip it**
Pricing outside the sweet spot ($692.71 avg) — this niche doesn't clear our bar today.
Market size 26Growth 15Conversion 4Competition 28Returns 78Price range 3Avg price 0Brand share 13Review moat 24Quality gap 80
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.9%**
return rate — above 6% kills the launch gate
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$108K**
$108K/yr · 54K searches
**Review moat**
**Bad****5,423.21**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$33.02–$2208.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$692.71**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, nordictrack bike is a $108K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nordictrack bike market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$69K–$173K**
- units × avg price
- **Launch success**
- **100%**
- 6 of 6 new (360d)
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **68%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**3%**
- YOSUDA37% - NordicTrack34% - MERACH14% - Sunny Health & Fitness7% - MARCY4% - Peloton2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/nordictrack-bike/trend)
## **Top nordictrack bike search terms**
- **nordictrack bike**26K/yr-25.7%0.2% conv. - **nordictrack s22i**10K/yr-7.8%0.1% conv. - **nordic track bike**5K/yr-6.7%0.2% conv. - **nordictrack exercise bike**4K/yr-16.0%0.4% conv. - **nordictrack bike s22i**3K/yr-16.4%0.1% conv. - **nordic track s22i exercise bike**4K/yr-22.7%0.3% conv. - **s22i**853/yr-34.6%0.0% conv. - **nordictrack studio bike**860/yr-44.0%0.0% conv. - **nordic s22i**318/yr-44.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/nordictrack-bike/search-terms)
## **Top nordictrack bike products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$11K15%$16K20%$22K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YOSUDA Exercise Bike Brake Pad Stationary Bike for Home with Exclusive App Magnetic Indoor Cycling Bike with 300 lb Weight Capacity Low Noise Tablet Holder and Fitness Courses for Weight Loss Friction-Black**YOSUDA**$189.07**4.4★25,045 rev](https://www.amazon.com/dp/B0BVHN3D72) [2**YOSUDA Exercise Bike Brake Pad Stationary Bike for Home with Exclusive App Magnetic Indoor Cycling Bike with 300 lb Weight Capacity Low Noise Tablet Holder and Fitness Courses for Weight Loss - Magnetic-Black**YOSUDA**$244.70**4.4★25,045 rev](https://www.amazon.com/dp/B07D528W98) [3**NordicTrack T Series 9 Bike**NordicTrack**$440.48**5.0★5 rev](https://www.amazon.com/dp/B0G1TMPBG3) [4**NordicTrack Commercial S22i Studio Cycle**NordicTrack**$1027.13**4.1★4,720 rev](https://www.amazon.com/dp/B08KBWQ9FJ) [5**Merach Magnetic Exercise Bike Heavy Duty Stationary Bike with Automated Resistance 350 Lbs Weight Capacity Low Noise Indoor Workout Bike for Home Gym with Self-Developed App**MERACH**$451.38**4.3★32 rev](https://www.amazon.com/dp/B0F7RGLXWN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEWBULIG Exercise Bike with APP Stationary Bikes for Home Workout Bike for Adults & Seniors Cycle Machine Adjustable Height and Resistance Low Noise 265lbs Weight Capacity Black Blue**NEWBULIG**$113.00**88 rev4mo ago](https://www.amazon.com/dp/B0GN1JF3DF) [**NordicTrack T Series 9 Bike**NordicTrack**$440.48**5 rev8mo ago](https://www.amazon.com/dp/B0G1TMPBG3) [**Peloton Exercise Bikes Indoor Stationery Cross Training Bikes for Home Workouts HD Swivel Screen Space-Friendly Exercise Equipment for Cardio Fitness Yoga & Strength Routines**Peloton**$1474.65**1,186 rev9mo ago](https://www.amazon.com/dp/B0FLQNKJMN) [**NordicTrack G LE Upright Bike**NordicTrack**$707.94**42 rev10mo ago](https://www.amazon.com/dp/B0FFCZ3Z6G) [**NordicTrack 10 Recumbent Bike**NordicTrack**$1282.77**13 rev10mo ago](https://www.amazon.com/dp/B0F3FRF5HX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEWBULIG Exercise Bike with APP Stationary Bikes for Home Workout Bike for Adults & Seniors Cycle Machine Adjustable Height and Resistance Low Noise 265lbs Weight Capacity Black Blue**NEWBULIG**$113.00**4.6★**▲ 165%**](https://www.amazon.com/dp/B0GN1JF3DF) [**Sunny Health & Fitness Orion Smart Indoor Cycling Bike Performance Magnetic Exercise machine with SunnyFit App 29 LB Flywheel 330 LB Capacity & Quiet Belt Drive**Sunny Health & Fitness**$499.81**4.3★**▲ 163%**](https://www.amazon.com/dp/B0FFQRWG78) [**Nordictrack Commercial S22i Studio Cycle Black**NordicTrack**$2173.11**4.1★**▲ 155%**](https://www.amazon.com/dp/B07TGQZGGZ) [**YOSUDA Exercise Bike Brake Pad Stationary Bike for Home with Exclusive App Magnetic Indoor Cycling Bike with 350 lb Weight Capacity Low Noise Tablet Holder and Fitness Courses for Weight Loss - Powerful Magnetic-Grey**YOSUDA**$285.23**4.4★**▲ 145%**](https://www.amazon.com/dp/B09NP3RF16) [**Marcy Portable Mini Pedal Exercise Cycle Compact Bike with Adjustable Manual Resistance 8 Pounds NS-912**MARCY**$33.02**4.1★**▲ 119%**](https://www.amazon.com/dp/B0041GJ8XY)
**~~View all trending →~~**
## **What buyers say about nordictrack bike**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“a really solid quality item”*
**Noise Level**12%
*“no noises”*
**Value For Money**11%
*“Great value”*
**Exercise/Sports Suitability**9%
*“Great for exercising”*
**Ease Of Use**5%
*“Easy to use”*
**Assembly/Installation**4%
*“Easy to assemble”*
**Efficiency**4%
*“it does the job”*
**Comfort-Overall**4%
*“Its very comfortable”*
**Adjustability/Rotatability/Reclining**3%
*“All the adjustable features adjust well”*
**Software/Application**3%
*“App works great”*
### **What buyers complain about **
**Durability**11%
*“Broken after 2 Mo of usage”*
**Comfort-Overall**6%
*“The seat is not comfortable”*
**Functionality-Overall**6%
*“I still cannot get it to work after almost 6 attempts”*
**Quality-Overall**4%
*“Though a very quality product was not what was anticipated”*
**Noise Level**4%
*“makes clicking noise”*
**Assembly/Installation**4%
*“It was honestly a pain to assemble”*
**Size-Overall**4%
*“Big & Small”*
**Display-Overall**3%
*“is so small that its hard to tell what the screen is showing”*
**Value For Money**3%
*“Price gouging”*
**Cushion**3%
*“the seat is terrible”*
### **Top return reasons **
**Comfort-Overall**14%
**Size-Overall**11%
**Defective Material/Parts**10%
**Functionality-Overall**10%
**Advertised Vs Actual Product**7%
**Noise Level**5%
**Value For Money**5%
**Assembly/Installation**4%
**Quality-Overall**4%
**Adjustability/Rotatability/Reclining**4%
## **Common questions**
- **Is nordictrack bike profitable to sell on Amazon United States?**
- The niche generates $108K/yr across 19 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (29/100).
- **How competitive is the nordictrack bike niche?**
- 8 brands and 14 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in nordictrack bike?**
- Top complaints mined from reviews: Durability, Comfort-Overall, Functionality-Overall. The return rate is 1.9%.
- **When does demand for nordictrack bike peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the nordictrack bike niche?**
- Listings span $33.02–$2208.65; the average listing price is $692.71 (sweet spot $15–$100). The average incumbent carries 5,423 reviews — the moat a new listing must climb.
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