---
title: "Nolo Bait — $963/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/nolo-bait"
last_updated: "2026-08-12T13:55:42.629Z"
locale: en
meta:
description: "Amazon product research for nolo bait: $963/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for nolo bait: $963/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Nolo Bait — $963/mo Amazon US Product Research (2026)"
---
# **Nolo Bait**
**Skip it**
A small market ($12K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 79Conversion 54Competition 17Returns 94Price range 40Avg price 95Brand share 6Review moat 61Quality gap 62
**Avg price**
**Incredible****$37.70**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+70.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,062.23**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$5.46–$217.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$12K**
$12K/yr · 7K searches
## **Is nolo bait profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, nolo bait is a $12K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nolo bait market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$19K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#361**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **69%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **107 months**
- **Avg seller age**
- **174 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**19**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Eco-Bran41% - Rebel41% - Berkley7% - Generic5% - Garden Safe4% - Johnson2%
## **nolo bait demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +70.5% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 21.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/nolo-bait/trend)
## **Top nolo bait products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$3K40%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eco-Bran Broad Spectrum Grasshopper & Cricket Bait - Contains 2% Carbaryl - Control of Grasshoppers Cutworm Locust Mole & Mormon Crickets Sow Bugs (Roly-Poly) Ants Beetles & More! (2 lbs)**Eco-Bran**$49.47**4.1★13 rev](https://www.amazon.com/dp/B0D8G59YLZ) [2**Rebel Lures Crickhopper Cricket / Grasshopper Crankbait Fishing Lure 1 1/2 Inch 1/4 Ounce Yellow Grasshopper Crickhopper (3/32 oz)**Rebel**$8.32**4.6★1,203 rev](https://www.amazon.com/dp/B00144ALKK) [3**Eco-Bran Broad Spectrum Grasshopper & Cricket Bait - Contains 2% Carbaryl - Control of Grasshoppers Cutworm Locust Mole & Mormon Crickets Sow Bugs (Roly-Poly) Ants Beetles & More! (7.5 lbs)**Eco-Bran**$93.17**4.0★10 rev](https://www.amazon.com/dp/B0D8K3R2DJ) [4**Rebel Lures Crickhopper Cricket / Grasshopper Crankbait Fishing Lure 1 1/2 Inch 1/4 Ounce Green Grasshopper Crickhopper (3/32 oz)**Rebel**$10.44**4.6★1,203 rev](https://www.amazon.com/dp/B00019NN22) [5**Rebel Lures Crickhopper Cricket / Grasshopper Crankbait Fishing Lure 1 1/2 Inch 1/4 Ounce Summer Hopper Crickhopper (3/32 oz)**Rebel**$7.11**4.6★1,203 rev](https://www.amazon.com/dp/B000676LO6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Berkley PowerBait Drip Minnow Fishing Bait Black Shad 5 in Irresistible Flavor Realistic Body and Head Subtle Action Ideal for Finesse Techniques**Berkley**$8.32**177 rev1y ago](https://www.amazon.com/dp/B0D1CTH9KW) [**Berkley PowerBait Power Nuggets Fishing Dough Bait Corn 1.1 oz Scented and Flavored Soft Bait for Freshwater Fishing Designed to Attract Trout High Visibility**Berkley**$6.38**2,412 rev1y ago](https://www.amazon.com/dp/B0D1D94K63) [**Eco-Bran Broad Spectrum Grasshopper & Cricket Bait - Contains 2% Carbaryl - Control of Grasshoppers Cutworm Locust Mole & Mormon Crickets Sow Bugs (Roly-Poly) Ants Beetles & More! (2 lbs)**Eco-Bran**$49.47**13 rev2y ago](https://www.amazon.com/dp/B0D8G59YLZ) [**Eco-Bran Broad Spectrum Grasshopper & Cricket Bait - Contains 2% Carbaryl - Control of Grasshoppers Cutworm Locust Mole & Mormon Crickets Sow Bugs (Roly-Poly) Ants Beetles & More! (7.5 lbs)**Eco-Bran**$93.17**10 rev2y ago](https://www.amazon.com/dp/B0D8K3R2DJ) [**Berkley PowerBait Atomic Tubes Fishing Bait Grasshopper 1.5in Irresistible Scent and Flavor Cut Tentacles for Subtle Action Perfect for Trout Crappie and Panfish**Berkley**$5.52**78 rev2y ago](https://www.amazon.com/dp/B0CLWJB6W6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Berkley PowerBait Drip Minnow Fishing Bait Black Shad 5 in Irresistible Flavor Realistic Body and Head Subtle Action Ideal for Finesse Techniques**Berkley**$8.32**4.5★**▲ 50%**](https://www.amazon.com/dp/B0D1CTH9KW) [**Rebel Lures Crickhopper Cricket / Grasshopper Crankbait Fishing Lure 1 1/2 Inch 1/4 Ounce Summer Hopper Crickhopper (3/32 oz)**Rebel**$7.11**4.6★**▲ 50%**](https://www.amazon.com/dp/B000676LO6) [**Berkley PowerBait Power Nuggets Fishing Dough Bait Corn 1.1 oz Scented and Flavored Soft Bait for Freshwater Fishing Designed to Attract Trout High Visibility**Berkley**$6.38**4.5★**▲ 50%**](https://www.amazon.com/dp/B0D1D94K63) [**Berkley PowerBait Atomic Tubes Fishing Bait Grasshopper 1.5in Irresistible Scent and Flavor Cut Tentacles for Subtle Action Perfect for Trout Crappie and Panfish**Berkley**$5.52**4.6★**▲ 49%**](https://www.amazon.com/dp/B0CLWJB6W6) [**Rebel Lures Crickhopper Cricket / Grasshopper Crankbait Fishing Lure 1 1/2 Inch 1/4 Ounce Yellow Grasshopper Crickhopper (3/32 oz)**Rebel**$8.32**4.6★**▲ 49%**](https://www.amazon.com/dp/B00144ALKK)
**~~View all trending →~~**
## **What reviews say buyers love and hate about nolo bait**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**30%
*“no more ants”*
**Advertised Vs Actual Product**15%
*“Product as advertised”*
**Quality-Overall**14%
*“Seems to be good quality”*
**Ease Of Use**9%
*“Easy to use”*
**Smell**7%
*“Overall, a great option if you want a more natural and low-odor way to control insects around your home or garden”*
**Suitable For Indoor**4%
*“Effective for treating my indoor plants”*
**Recycle/Reuse**3%
*“The bag is resealable”*
**Eco Friendliness**3%
*“Eco bran has literally saved our plants for several years now”*
**Scratch Resistance**3%
*“My dogs are able to rest and no scratching”*
**Value For Money**3%
*“the value is good it lasts all season”*
### **What buyers complain about **
**Pest/Insect Control**47%
*“It didn't decrease ticks at all nor did it get rid of any bugs in my garden they still chewed up”*
**Functionality-Overall**18%
*“Doesn't work”*
**Value For Money**12%
*“THAT is very costly”*
**Size-Overall**4%
*“The bag is huge”*
**Durability**4%
*“BUT only for about a month sadly”*
**Safety Standards**3%
*“Selling a restricted-use chemical that requires full Personal Protective Equipment. PPE”*
**Advertised Vs Actual Product**3%
*“This is false advertising”*
**Plant Growth**2%
*“We have had extremely bad grasshopper problems for years and felt desperate, because they were devouring EVERYTHING - our lawn, trees, bushes, grape vines, and of course all flowers”*
**Thickness**2%
*“One other con is that it is too thin”*
### **Top return reasons **
**Advertised Vs Actual Product**30%
**Pest/Insect Control**18%
**Functionality-Overall**13%
**Size-Overall**7%
**Value For Money**6%
**Certifications**6%
**Leak-Proof**4%
**Suitable For Indoor**3%
**Safety Standards**3%
**Suitable For Outdoor**2%
## **Common nolo bait questions**
- **Is nolo bait profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 13 tracked products. 90-day search growth is +70.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the nolo bait niche?**
- 6 brands and 19 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in nolo bait?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 1.1%.
- **When does demand for nolo bait peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul–Aug; the busiest month runs 21.6× the quietest.
- **What does it cost to enter the nolo bait niche?**
- Listings span $5.46–$217.94; the average listing price is $37.70 (sweet spot $15–$100). The average incumbent carries 1,062 reviews — the moat a new listing must climb.
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