---
title: "Nj Devils Hat — $2K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/nj-devils-hat"
last_updated: "2026-08-12T14:30:20.471Z"
locale: en
meta:
description: "Amazon product research for nj devils hat: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for nj devils hat: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Nj Devils Hat — $2K/mo Amazon US Product Research (2026)"
---
# **Nj Devils Hat**
**Skip it**
Soft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 31Competition 52Returns 25Price range 95Avg price 95Brand share 0Review moat 91Quality gap 24
**Avg price**
**Incredible****$26.75**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.98–$37.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****178.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$28K**
$28K/yr · 42K searches
**Growth**
**Bad****-53.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is nj devils hat profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, nj devils hat is a $28K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nj devils hat market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$33K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#33,939**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **67%**
- **Out of stock**
- **27.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **180 days**
## **Competition: brands, sellers & click share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 96%
**Open market**
**0%**
- AMERICAN NEEDLE59% - Outerstuff19% - 479% - ZHATS9% - Generic4% - Open — no brand owns it (0%)
## **nj devils hat demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -53.6% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/nj-devils-hat/trend)
## **Top nj devils hat search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **nj devils hat**22K/yr-50.9%1.4% conv. - **new jersey devils hat**13K/yr-48.4%1.0% conv. - **devils hat**7K/yr-70.6%2.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/nj-devils-hat/search-terms)
## **Top nj devils hat products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AMERICAN NEEDLE Blue Line Officially Licensed NHL Team Dad Hat New Jersey Devils Black (40742A-NJD)**AMERICAN NEEDLE**$24.11**4.7★2,427 rev](https://www.amazon.com/dp/B00GNFXFI0) [2**NHL Kids Youth Official Primary Logo Sport Knit Cold Weather Cuffed Pom Beanie Hat (US Alpha One Size New Jersey Devils)**Outerstuff**$19.98**4.9★78 rev](https://www.amazon.com/dp/B0DJDLRTXY) [3**AMERICAN NEEDLE New Jersey Devils Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Cream/Black (23020A-NJD-CRBK)**AMERICAN NEEDLE**$29.23**4.7★100 rev](https://www.amazon.com/dp/B0CK7JPGB1) [4**AMERICAN NEEDLE Unisex New Jersey Devils Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-NJD-BLK)**AMERICAN NEEDLE**$26.53**4.4★49 rev](https://www.amazon.com/dp/B0F9KN3NZF) [5**NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size New Jersey Devils)**Outerstuff**$16.98**4.7★38 rev](https://www.amazon.com/dp/B0G276NJG2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size New Jersey Devils)**Outerstuff**$16.98**38 rev8mo ago](https://www.amazon.com/dp/B0G276NJG2) [**AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap Adjustable Authentic New (New Jersey Devils (Black/Stone))**AMERICAN NEEDLE**$32.66**53 rev8mo ago](https://www.amazon.com/dp/B0FY75VYMM) [**American Needle New Jersey Devils NHL Blue Line Tonal Adjustable Dad Cap Hat (Black)**AMERICAN NEEDLE**$30.13**7 rev11mo ago](https://www.amazon.com/dp/B0FL939YPW) [**AMERICAN NEEDLE Unisex New Jersey Devils Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-NJD-BLK)**AMERICAN NEEDLE**$26.53**49 rev1y ago](https://www.amazon.com/dp/B0F9KN3NZF) [**New Jersey Devils NHL Officially Licensed Adjustable Snapback Hat Flat Bill Z11 Bolt**ZHATS**$26.91**113 rev1y ago](https://www.amazon.com/dp/B0DCRJSHK3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NHL Kids Youth Official Primary Logo Sport Knit Cold Weather Cuffed Pom Beanie Hat (US Alpha One Size New Jersey Devils)**Outerstuff**$19.98**4.9★**▲ 233%**](https://www.amazon.com/dp/B0DJDLRTXY) [**Alternate Jersey Dad Hat Adjustable - Chirper Black**Generic**$21.16**5.0★**▲ 200%**](https://www.amazon.com/dp/B0C3MS4ZRR) [**AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap Adjustable Authentic New (New Jersey Devils (Black/Stone))**AMERICAN NEEDLE**$32.66**4.7★**▲ 135%**](https://www.amazon.com/dp/B0FY75VYMM) [**AMERICAN NEEDLE Unisex New Jersey Devils Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-NJD-BLK)**AMERICAN NEEDLE**$26.53**4.4★**▲ 75%**](https://www.amazon.com/dp/B0F9KN3NZF) [**AMERICAN NEEDLE Officially Licensed NHL Hockey Buxton Pro Tech Hat New Jersey Devils Performance Team Cap 23003A Authentic New**AMERICAN NEEDLE**$32.01**5.0★**▲ 63%**](https://www.amazon.com/dp/B0DJTZBLR2)
**~~View all trending →~~**
## **What reviews say buyers love and hate about nj devils hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**39%
*“Fits great”*
**Value For Money**28%
*“Great hat, great value”*
**Quality-Overall**22%
*“Great quality”*
**Adjustability/Rotatability/Reclining**6%
*“Fits great, and adjustable also”*
**Embellishment/Embroidery Quality**6%
*“Material and embroidery are great”*
### **Top return reasons **
**Size-Overall**68%
**Shape/Style**7%
**Advertised Vs Actual Product**5%
**Product Condition**5%
**Color**5%
**Quality-Overall**4%
**Comfort-Overall**3%
**Value For Money**3%
**Wrinkles**1%
## **Common nj devils hat questions**
- **Is nj devils hat profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -53.6%. Flapen's verdict: Skip it (31/100).
- **How competitive is the nj devils hat niche?**
- 5 brands and 13 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **When does demand for nj devils hat peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the nj devils hat niche?**
- Listings span $16.98–$37.24; the average listing price is $26.75 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.
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