---
title: "Ninja Stars — $4K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/ninja-stars"
last_updated: "2026-08-12T14:50:54.959Z"
locale: en
meta:
description: "Amazon product research for ninja stars: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for ninja stars: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Ninja Stars — $4K/mo Amazon US Product Research (2026)"
---
# **Ninja Stars**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 12Growth 23Conversion 6Competition 59Returns 93Price range 36Avg price 95Brand share 81Review moat 62Quality gap 70
**Avg price**
**Incredible****$33.47**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,026.92**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$5.11–$238.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$50K**
$50K/yr · 291K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is ninja stars profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, ninja stars is a $50K/yr Amazon United States market (291K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ninja stars market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$84K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#1,729**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **46%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **186 days**
## **Competition: brands, sellers & click share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**54%**
Top 20: 99%
**Top-5 click share**
**49%**
Top 20: 96%
**Open market**
**46%**
- Crlincen25% - OYEAL7% - Woxer6% - YWMSGM6% - TIETHEKNOT5% - Smith & Wesson5%
## **ninja stars demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
23K18KHoliday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/ninja-stars/trend)
## **Top ninja stars search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **throwing stars**153K/yr-9.4%0.5% conv. - **throwing stars metal**26K/yr+11.9%0.3% conv. - **ninja throwing stars metal**23K/yr+5.7%0.3% conv. - **chinese throwing stars**16K/yr+15.3%0.2% conv. - **throwing star**15K/yr+3.3%0.4% conv. - **throwing weapons**11K/yr+19.7%0.2% conv. - **ninja stars metal**8K/yr+11.9%0.0% conv. - **metal throwing stars**7K/yr+19.4%0.2% conv. - **throwing stars real**7K/yr-12.7%0.2% conv. - **throwing stars metal weapon for adults**5K/yr-11.3%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/ninja-stars/search-terms)
## **Top ninja stars products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Axe Throwing Game for Backyard 12 Inches Hanging Bristle Target Board with 4 Throwing Stars Ax Throwing Game Set for Adults and Kids Portable for Party Holiday and Birthday Gifts**Crlincen**$38.31**4.8★16 rev](https://www.amazon.com/dp/B0GJ3JXZZN) [2**Throwing Stars Axe Throwing Game for Backyard Throwing Axes and Tomahawks Set with Nylon Sheath 10in Throwing Hatchet Axe for Adults Competition and Recreation Axe Gift Set for Men**OYEAL**$29.40**4.5★702 rev](https://www.amazon.com/dp/B0B4C6Q7WH) [3**Woxer Charcoal Heather Star 2.0 by Vlez**Woxer**$22.58**4.3★709 rev](https://www.amazon.com/dp/B0CSDZHXTC) [4**YWMSGM Ring Toss Games for Adults Patio Decor Yard Games Outdoor Indoor Games Wooden Hook and Ring Game for Bars Home Party Christmas Games**YWMSGM**$12.65**4.2★381 rev](https://www.amazon.com/dp/B0B12CLP5R) [5**TIETHEKNOT Mini Archery Bow Set Right Hand Mini Compound Bow Mini Hunting Bow Metal Material Catapult RH/LH for Hunting Shooting Practice Archery Entertainment Fun silvery**TIETHEKNOT**$11.12**4.5★725 rev](https://www.amazon.com/dp/B0BKZW27FY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ninja Shuriken & Kunai Set 6pcs Black PVC Soft Made in Japan Throwing Stars 3.35 in Kunai 5.5 in & 9.8 in**Generic**$15.30**1 rev3mo ago](https://www.amazon.com/dp/B0GYB479MY) [**Axe Throwing Game for Backyard 12 Inches Hanging Bristle Target Board with 4 Throwing Stars Ax Throwing Game Set for Adults and Kids Portable for Party Holiday and Birthday Gifts**Crlincen**$38.31**16 rev6mo ago](https://www.amazon.com/dp/B0GJ3JXZZN) [**Ninja Throwing Star 3.75 x 3.75 Grey**Southern Decalz**$5.11**0 rev10mo ago](https://www.amazon.com/dp/B0FPW1L319) [**REAT Throwing Knives - 3 Piece 6.5 440 Stainless Steel with Cord-Wrapped Handle Includes Nylon Carrying Case for Safe Storage Ninja Kunai Knives for Competition Recreation Gifts for Men Women**REAT**$8.11**201 rev11mo ago](https://www.amazon.com/dp/B0FKYJJZH7) [**EastPoint Foam Throwing Stars - Pack of 8 Blue & Yellow - Safe Foam Design for Outdoor Games - Lightweight Precision for Axe Throwing Game - Complete Set for Backyard Fun**EastPoint Sports**$18.69**45 rev1y ago](https://www.amazon.com/dp/B0F5GF3GMF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ninja Shuriken & Kunai Set 6pcs Black PVC Soft Made in Japan Throwing Stars 3.35 in Kunai 5.5 in & 9.8 in**Generic**$15.30**5.0★**▲ 221%**](https://www.amazon.com/dp/B0GYB479MY) [**Axe Throwing Game for Backyard 12 Inches Hanging Bristle Target Board with 4 Throwing Stars Ax Throwing Game Set for Adults and Kids Portable for Party Holiday and Birthday Gifts**Crlincen**$38.31**4.8★**▲ 220%**](https://www.amazon.com/dp/B0GJ3JXZZN) [**HECASA Portable Texas Star Target Steel Target Stand Metal Shooting**HECASA**$238.60**4.4★**▲ 211%**](https://www.amazon.com/dp/B0DB1JLP7L) [**Woxer Charcoal Heather Star 2.0 by Vlez**Woxer**$22.58**4.3★**▲ 208%**](https://www.amazon.com/dp/B0CSDZHXTC) [**YWMSGM Ring Toss Games for Adults Patio Decor Yard Games Outdoor Indoor Games Wooden Hook and Ring Game for Bars Home Party Christmas Games**YWMSGM**$12.65**4.2★**▲ 173%**](https://www.amazon.com/dp/B0B12CLP5R)
**~~View all trending →~~**
## **What reviews say buyers love and hate about ninja stars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**19%
*“Fun game”*
**Quality-Overall**13%
*“Good quality”*
**Value For Money**11%
*“Best value out there”*
**Sharpness**11%
*“Fun throwing knives”*
**Advertised Vs Actual Product**4%
*“Better than expected”*
**Ease Of Use**4%
*“EASE OF USE:”*
**Durability**3%
*“these are durable”*
**Balance/Stability**3%
*“Great balance”*
**Weight Light**3%
*“Short and light”*
**Size-Overall**2%
*“Good size”*
### **What buyers complain about **
**Quality-Overall**17%
*“Not good quality”*
**Durability**10%
*“Broken”*
**Size-Overall**8%
*“Too small”*
**Sharpness**7%
*“dull”*
**Weight Light**6%
*“Junk to light weight to be any use”*
**Hard Feel**4%
*“Brittle”*
**Strength**3%
*“Flimsy and bot well built”*
**Adhesion/Stickiness**3%
*“require exceptional amount of force to get them to stick”*
**Strap/String Quality**2%
*“Literally immediately, the one of the straps broke without me putting it on”*
**Handle Quality**2%
*“Cord from the handles has fallen off almost immediately. first use”*
### **Top return reasons **
**Size-Overall**23%
**Advertised Vs Actual Product**10%
**Quality-Overall**7%
**Functionality-Overall**7%
**Defective Material/Parts**7%
**Sharpness**6%
**Material Quality**4%
**Weight Light**4%
**Value For Money**4%
**Durability**3%
## **Common ninja stars questions**
- **Is ninja stars profitable to sell on Amazon United States?**
- The niche generates $50K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the ninja stars niche?**
- 21 brands and 44 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in ninja stars?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.1%.
- **When does demand for ninja stars peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the ninja stars niche?**
- Listings span $5.11–$238.60; the average listing price is $33.47 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.
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