[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-sports-outdoors-ninja-backpack-cooler":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15204068508,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":187,"baselines":223,"demand":228,"seasonality":389,"brandShare":402,"products":414,"feedback":480,"searchTerms":628,"related":638,"lastUpdated":172},"342f2f8b-e88b-495f-8685-a6bd8d7d991b","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":54,"label":55,"slug":56,"href":57},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":158,"newProducts360":158,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":173,"brandCountYearAgo":174,"sellerCount":175,"signals":176,"avgBsr":179,"pageQuality":180,"unitsSoldMin":181,"unitsSoldAvgMin":180,"unitsSoldAvgMax":182,"revenueMin":183,"revenueMax":184,"avgBrandAgeMonths":185,"avgSellerAgeDays":186,"top20ClickShare":158,"top20BrandShare":158,"primePct":158,"oosRate":180},19452,50085,3.1758,4.0016,0.0037,0.9201,1,4.34,1669,104.97,29.03,209.49,7,500,0.1429,0.037,"ninja backpack cooler","ninja-backpack-cooler","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Fninja-backpack-cooler","Camp Kitchen","2026-07-24T12:04:57.054554+00:00",3,4,13,[177,178],"trending","high_price",121,0,250,100,26243,52485,33,151,{"score":188,"verdict":189,"components":190},36,"skip",[191,196,198,201,203,205,208,213,216,219],{"key":192,"score":193,"weight":194,"raw":195},"marketSize",5,0.15,19452.46,{"key":197,"score":182,"weight":194,"raw":155},"growth",{"key":199,"score":193,"weight":200,"raw":156},"conversion",0.1,{"key":202,"score":164,"weight":194,"raw":157},"competition",{"key":204,"score":180,"weight":200,"raw":158},"brandShare",{"key":206,"score":207,"weight":200,"raw":159},"qualityGap",68,{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",48,0.05,1668.71,{"key":214,"score":215,"weight":200,"raw":167},"returns",41,{"key":217,"score":218,"weight":211,"raw":161},"avgPrice",73,{"key":220,"score":221,"weight":211,"raw":222},"priceRange",39,0.3932727474232517,{"avgRating":224,"medianPrice":225,"medianReturnRate":226,"nichesTracked":227},4.42,24.38,0.0215,115062,{"points":229,"droppedPartialWeek":388},[230,233,236,239,242,245,248,251,254,257,260,263,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385],{"week":231,"volume":232},"2025-07-20",2744,{"week":234,"volume":235},"2025-07-27",1779,{"week":237,"volume":238},"2025-08-03",1516,{"week":240,"volume":241},"2025-08-10",1770,{"week":243,"volume":244},"2025-08-17",969,{"week":246,"volume":247},"2025-08-24",602,{"week":249,"volume":250},"2025-08-31",688,{"week":252,"volume":253},"2025-09-07",573,{"week":255,"volume":256},"2025-09-14",542,{"week":258,"volume":259},"2025-09-21",571,{"week":261,"volume":262},"2025-09-28",405,{"week":264,"volume":253},"2025-10-05",{"week":266,"volume":267},"2025-10-12",1212,{"week":269,"volume":270},"2025-10-19",385,{"week":272,"volume":273},"2025-10-26",509,{"week":275,"volume":276},"2025-11-02",310,{"week":278,"volume":279},"2025-11-09",513,{"week":281,"volume":282},"2025-11-16",626,{"week":284,"volume":285},"2025-11-23",781,{"week":287,"volume":288},"2025-11-30",1853,{"week":290,"volume":291},"2025-12-07",1209,{"week":293,"volume":294},"2025-12-14",687,{"week":296,"volume":297},"2025-12-21",544,{"week":299,"volume":300},"2025-12-28",419,{"week":302,"volume":303},"2026-01-04",342,{"week":305,"volume":306},"2026-01-11",239,{"week":308,"volume":309},"2026-01-18",178,{"week":311,"volume":312},"2026-01-25",225,{"week":314,"volume":315},"2026-02-01",277,{"week":317,"volume":318},"2026-02-08",263,{"week":320,"volume":321},"2026-02-15",315,{"week":323,"volume":324},"2026-02-22",389,{"week":326,"volume":327},"2026-03-01",361,{"week":329,"volume":330},"2026-03-08",346,{"week":332,"volume":333},"2026-03-15",395,{"week":335,"volume":336},"2026-03-22",567,{"week":338,"volume":339},"2026-03-29",570,{"week":341,"volume":342},"2026-04-05",406,{"week":344,"volume":345},"2026-04-12",425,{"week":347,"volume":348},"2026-04-19",508,{"week":350,"volume":351},"2026-04-26",804,{"week":353,"volume":354},"2026-05-03",1291,{"week":356,"volume":357},"2026-05-10",831,{"week":359,"volume":360},"2026-05-17",1079,{"week":362,"volume":363},"2026-05-24",1044,{"week":365,"volume":366},"2026-05-31",3412,{"week":368,"volume":369},"2026-06-07",1704,{"week":371,"volume":372},"2026-06-14",1866,{"week":374,"volume":375},"2026-06-21",2582,{"week":377,"volume":378},"2026-06-28",4295,{"week":380,"volume":381},"2026-07-05",2118,{"week":383,"volume":384},"2026-07-12",2330,{"week":386,"volume":387},"2026-07-19",1887,false,[390,391,392,393,394,395,396,397,398,399,400,401],0.24679626720172632,0.3120066630070605,0.4492494652558254,0.5374841469647352,1.5363569251736735,2.6202038653012547,2.178629162013288,1.1125896761248557,0.5244420678036684,0.671917886009578,0.8192432186867061,0.7170635446440402,{"top":403,"otherBrandCount":180,"otherClickShare":413},[404,407,410],{"brand":405,"clickShare":406},"Ninja",0.7252,{"brand":408,"clickShare":409},"MATEIN",0.2125,{"brand":411,"clickShare":412},"Hulongo",0.0622,0.00009999999999998899,[415,426,436,446,453,463,471],{"asin":416,"title":417,"brand":405,"imageUrl":418,"price":419,"rating":420,"reviews":421,"clickShare90":422,"clickShare360":423,"launchDate":424,"amazonUrl":425},"B0F4Y5G8GF","Ninja | Backpack Cooler | FrostVault Go 24 Can Soft Cooler | Leakproof Zipper with Built in Can Opener 2 Ice Packs & Dry Storage Drawer | for Hiking Camping & More | Lakeshore Blue | FF124NV","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HP4sryFkL.jpg",158.16,4.2,397,0.5839,0.5244,"2025-05-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F4Y5G8GF",{"asin":427,"title":428,"brand":408,"imageUrl":429,"price":162,"rating":430,"reviews":431,"clickShare90":432,"clickShare360":433,"launchDate":434,"amazonUrl":435},"B0D6W4G31T","MATEIN Cooler Backpack Insulated Waterproof Lunch Backpack for Women Blue","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DbRYdIvuL.jpg",4.6,4177,0.155,0.0937,"2024-10-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D6W4G31T",{"asin":437,"title":438,"brand":411,"imageUrl":439,"price":440,"rating":441,"reviews":442,"clickShare90":412,"clickShare360":443,"launchDate":444,"amazonUrl":445},"B0CC93FQN8","Hulongo Large Waterproof Insulated Cooler Backpack for Men & Women Leak Proof Cooler Backpack for Camping Beach Fishing Picnic Travel Outdoor 30L 48Cans","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51+ss1j08gL.jpg",36.36,4.4,2087,0.0699,"2023-07-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CC93FQN8",{"asin":447,"title":448,"brand":405,"imageUrl":449,"price":163,"rating":420,"reviews":421,"clickShare90":450,"clickShare360":451,"launchDate":424,"amazonUrl":452},"B0F4Y7DCW7","Ninja | Backpack Cooler | FrostVault Go 36 Can Soft Cooler | Leakproof Zipper with Built in Can Opener 2 Ice Packs & Dry Storage Drawer | for Hiking Camping & More |Charcoal Gray | FF136CG","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41MJkwMbz3L.jpg",0.0614,0.2142,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F4Y7DCW7",{"asin":454,"title":455,"brand":408,"imageUrl":456,"price":457,"rating":430,"reviews":458,"clickShare90":459,"clickShare360":460,"launchDate":461,"amazonUrl":462},"B08ZS92LNT","MATEIN 17 Inches Lunch Backpack Extra Large Lunch Box with Insulated Cooler Compartment Water Resistant Laptop Backpack for College Work Picnic Beaches","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41U7y9xGZeL.jpg",41.16,3829,0.0575,0.0348,"2021-06-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08ZS92LNT",{"asin":464,"title":465,"brand":405,"imageUrl":466,"price":467,"rating":420,"reviews":421,"clickShare90":468,"clickShare360":469,"launchDate":424,"amazonUrl":470},"B0F4Y5NDKM","Ninja | Backpack Cooler | FrostVault Go 24 Can Soft Cooler | Leakproof Zipper with Built in Can Opener 2 Ice Packs & Dry Storage Drawer | for Hiking Camping & More | Charcoal Gray | FF124CG","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418YZLDl0-L.jpg",162.63,0.0485,0.0439,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F4Y5NDKM",{"asin":472,"title":473,"brand":405,"imageUrl":474,"price":475,"rating":420,"reviews":421,"clickShare90":476,"clickShare360":477,"launchDate":478,"amazonUrl":479},"B0GJFSB7PV","Ninja Backpack Cooler | FrostVault Go 24 Can Soft Cooler | Leakproof Zipper with Built in Can Opener 2 Ice Packs & Dry Storage Drawer | for Hiking Camping & More | Halocline Green | FF124TL","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41TezZTVD6L.jpg",97.97,0.0314,0.019,"2026-03-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GJFSB7PV",{"love":481,"hate":551,"returnReasons":607},[482,489,496,503,510,517,524,531,538,545],{"topic":483,"percentOfMentions":484,"verbatims":485},"Quality-Overall",0.2286,[486,487,488],"This cooler seems very well made","it's well-made","Good quality",{"topic":490,"percentOfMentions":491,"verbatims":492},"Size-Overall",0.1241,[493,494,495],"Great size","Love the size and look","Medium sized and convenient",{"topic":497,"percentOfMentions":498,"verbatims":499},"Storage Capacity",0.0738,[500,501,502],"has a lot of storage","so much room","The storage capacity is great",{"topic":504,"percentOfMentions":505,"verbatims":506},"Portability",0.061900000000000004,[507,508,509],"It comes in handy especially at work","Easy to carry around","This is perfect for when I travel to football games or my carry-on for flights",{"topic":511,"percentOfMentions":512,"verbatims":513},"Durability",0.057800000000000004,[514,515,516],"Durable","It's looks good as new","like it will last",{"topic":518,"percentOfMentions":519,"verbatims":520},"Value For Money",0.055099999999999996,[521,522,523],"Worth the money for sure","Great value for the money","Good deal",{"topic":525,"percentOfMentions":526,"verbatims":527},"Advertised Vs Actual Product",0.051,[528,529,530],"As advertised","made a great ad on","It is exactly as advertised",{"topic":532,"percentOfMentions":533,"verbatims":534},"Material Quality",0.0408,[535,536,537],"Good quality material","The material is nice and sturdy","it has a good material",{"topic":539,"percentOfMentions":540,"verbatims":541},"Ease Of Use",0.0347,[542,543,544],"Easy to carry","easy to put on as a backpack","it is easy to transport",{"topic":546,"percentOfMentions":547,"verbatims":548},"Design-Overall",0.030600000000000002,[549,550],"It looks very stylish nice looks very durable","Backpack design is a bonus",[552,559,565,571,577,584,589,593,598,603],{"topic":553,"percentOfMentions":554,"verbatims":555},"Leak-Proof",0.1957,[556,557,558],"Leaky","Leaks and doesnt stay cold for long","Leaks a bit",{"topic":525,"percentOfMentions":560,"verbatims":561},0.0978,[562,563,564],"Extremely unrealistic usage portrayed","Its way smaller than depicted","I wish I would have read the reviews to see that there was an issue with not receiving everything that is advertised before I bought it",{"topic":511,"percentOfMentions":566,"verbatims":567},0.0942,[568,569,570],"Won't hold up","Not durable","ripped after the first time using it",{"topic":490,"percentOfMentions":572,"verbatims":573},0.08259999999999999,[574,575,576],"Way bigger than imagined","Tiny","The bag is much smaller in person",{"topic":578,"percentOfMentions":579,"verbatims":580},"Weight Heavy",0.0761,[581,582,583],"Was little heavy at that point","Kind of heavy","Would be heavy",{"topic":585,"percentOfMentions":586,"verbatims":587},"Water Resistance",0.0435,[588],"The melted ice started to seep through the waterproof bag",{"topic":483,"percentOfMentions":586,"verbatims":590},[591,592],"It seems that there is a quality control issue with Ninja not putting in the ice packs that are listed as coming with the product","Poor quality",{"topic":518,"percentOfMentions":594,"verbatims":595},0.0326,[596,597],"But it only cost like $5 so whatever","Waste of money",{"topic":599,"percentOfMentions":594,"verbatims":600},"Comfort-Overall",[601,602],"Cheap uncomfortable to wear digs into your back","While not exactly super comfortable to wear",{"topic":497,"percentOfMentions":604,"verbatims":605},0.0217,[606],"There is no way this thing holds 48 cans",[608,610,612,614,616,618,621,623,625,626],{"reason":490,"pct":609},0.5406,{"reason":525,"pct":611},0.07200000000000001,{"reason":553,"pct":613},0.0623,{"reason":578,"pct":615},0.045899999999999996,{"reason":518,"pct":617},0.0436,{"reason":619,"pct":620},"Functionality-Overall",0.0291,{"reason":483,"pct":622},0.0231,{"reason":532,"pct":624},0.0209,{"reason":599,"pct":477},{"reason":627,"pct":477},"Color",[629,633],{"term":168,"volume":630,"growthQoq":631,"conversionRate":632},33841,3.6315,0.0036,{"term":634,"volume":635,"growthQoq":636,"conversionRate":637},"ninja cooler backpack",16244,4.8587,0.0049,[639,646,651,656,662,668],{"title":640,"href":641,"score":642,"verdict":643,"marketSize":644,"growth90":645},"hydrogen water","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Fhydrogen-water",74,"watch",6582343.22,-0.2018,{"title":647,"href":648,"score":642,"verdict":643,"marketSize":649,"growth90":650},"england soccer jersey","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Fengland-soccer-jersey",140793.65,21.5956,{"title":652,"href":653,"score":642,"verdict":643,"marketSize":654,"growth90":655},"argentina jersey","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Fargentina-jersey",309450.4,17.7102,{"title":657,"href":658,"score":642,"verdict":659,"marketSize":660,"growth90":661},"frisbee","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Ffrisbee","launch",1917913.76,0.5967,{"title":663,"href":664,"score":665,"verdict":659,"marketSize":666,"growth90":667},"trampoline basketball hoop","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Ftrampoline-basketball-hoop",75,2317389,0.4919,{"title":669,"href":670,"score":665,"verdict":659,"marketSize":671,"growth90":672},"golf glove","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Fgolf-glove",4108648.57,0.6251]