---
title: "Search terms — nhl"
canonical_url: "https://flapen.com/research/us/sports-outdoors/nhl/search-terms"
last_updated: "2026-08-12T14:46:54.640Z"
locale: en
meta:
  description: "Amazon product research for nhl: $226K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for nhl: $226K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Search terms — nhl"
---

# **Nhl**

**Worth a look**

Shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 14Conversion 33Competition 76Returns 84Price range 68Avg price 95Brand share 10Review moat 57Quality gap 42

**Market size**

**Incredible****$2.7M**

$2.7M/yr · 3.2M searches

**Avg price**

**Incredible****$32.10**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Good****$8.20–$132.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,201.7**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-21.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Search terms