---
title: "Nhl — $226K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/nhl"
last_updated: "2026-08-12T13:50:45.767Z"
locale: en
meta:
description: "Amazon product research for nhl: $226K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for nhl: $226K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Nhl — $226K/mo Amazon US Product Research (2026)"
---
# **Nhl**
**Worth a look**
Shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 14Conversion 33Competition 76Returns 84Price range 68Avg price 95Brand share 10Review moat 57Quality gap 42
**Market size**
**Incredible****$2.7M**
$2.7M/yr · 3.2M searches
**Avg price**
**Incredible****$32.10**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Good****$8.20–$132.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,201.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
## **Is nhl profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, nhl is a $2.7M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nhl market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **60K–80K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.9M–$2.6M**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **63%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **157 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 83%
**Open market**
**1%**
- Franklin Sports51% - Upper Deck28% - Wraparound8% - Premier Sports5% - GoSports4% - Shock Doctor3% - Open — no brand owns it (1 brand, 1%)
## **nhl demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -21.6% search growth over the last 90 days.
175K125KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/nhl/trend)
## **Top nhl search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **hockey**1.2M/yr-19.3%0.1% conv. - **nhl**530K/yr+8.8%0.0% conv. - **hockey cards**367K/yr-13.3%4.0% conv. - **hockey stick**304K/yr-41.6%1.1% conv. - **street hockey sticks**105K/yr-32.2%3.2% conv. - **upper deck hockey cards**54K/yr+4.3%4.7% conv. - **upper deck**52K/yr-16.2%0.7% conv. - **street hockey**63K/yr-36.4%2.6% conv. - **hockey toys**94K/yr-44.2%0.1% conv. - **hockey sticks**80K/yr-40.4%1.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/nhl/search-terms)
## **Top nhl products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$81K6%$162K9%$244K12%$325K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Franklin Sports Official NHL Kids Mini Knee Hockey Set for Ages 3 and Up - with 2 Goalie Nets 4 Player Sticks 2 Goalie Sticks 4 Foam Hockey Balls and Bag - Hockey Gifts for Boys and Girls - Black**Franklin Sports**$48.71**4.6★3,203 rev](https://www.amazon.com/dp/B00NAUGV8W) [2**Wraparound Hockey Stick Blade Protector for Off Ice Training Street Hockey Long Lasting Cuts to Fit Kids Intermediate Senior Sticks Training Equipment Accessories Gear (Black 1 Pack)**Wraparound**$32.64**4.4★2,632 rev](https://www.amazon.com/dp/B01N9DY13C) [3**Franklin Sports NHL Mini Hockey Goal Set**Franklin Sports**$45.94**4.6★3,203 rev](https://www.amazon.com/dp/B000O15GSG) [4**Franklin Sports NHL Foam Mini Hockey Balls - 6 Pack**Franklin Sports**$8.23**4.7★2,086 rev](https://www.amazon.com/dp/B002I0HHJC) [5**Franklin Sports NHL Youth Street Hockey Starter Set**Franklin Sports**$23.17**4.3★5,209 rev](https://www.amazon.com/dp/B003O9QD50)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2025 2026 Upper Deck Hockey Series 2 Sealed 48 Card Blaster Box Containing an OPC Glossy Card and an Exclusive Green Dazzler Card Plus Chance for Matthew Schaefer Young Guns Rookie Card and More**Upper Deck**$31.88**12 rev4mo ago](https://www.amazon.com/dp/B0GT6DZKKM) [**2025/26 Upper Deck Series 1 Hockey Trading Card Tin (Three Young Guns Rookie Cards Per Box)**Upper Deck**$67.19**12 rev8mo ago](https://www.amazon.com/dp/B0G1KRKM89) [**2025 2026 Upper Deck Series One Hockey Unopened Blaster Box of Packs with a Young Guns Rookie Card an OPC Glossy Card an Encore Insert and Green Dazzler Card Plus**Upper Deck**$29.76**50 rev8mo ago](https://www.amazon.com/dp/B0FZDJ6BXH) [**2025-26 Upper Deck MVP Hockey Blaster Box**Upper Deck**$21.90**168 rev10mo ago](https://www.amazon.com/dp/B0FNXTYFSL) [**2025-26 SP NHL Retail Blaster Box**Upper Deck**$30.07**66 rev12mo ago](https://www.amazon.com/dp/B0FJMPXZ9C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wraparound Hockey Stick Blade Protector for Off Ice Training Street Hockey Long Lasting Cuts to Fit Kids Intermediate Senior Sticks Training Equipment Accessories Gear (Black 1 Pack)**Wraparound**$32.64**4.4★**▲ 182%**](https://www.amazon.com/dp/B01N9DY13C) [**2025 2026 Upper Deck Hockey Series 2 Sealed 48 Card Blaster Box Containing an OPC Glossy Card and an Exclusive Green Dazzler Card Plus Chance for Matthew Schaefer Young Guns Rookie Card and More**Upper Deck**$31.88**4.5★**▲ 164%**](https://www.amazon.com/dp/B0GT6DZKKM) [**2025-26 SP NHL Retail Blaster Box**Upper Deck**$30.07**4.6★**▲ 134%**](https://www.amazon.com/dp/B0FJMPXZ9C) [**Upper Deck 2026 Allure Hockey Blaster Box**Upper Deck**$29.85**4.2★**▲ 102%**](https://www.amazon.com/dp/B0FJHWWTVM) [**Franklin Sports Official NHL Kids Mini Knee Hockey Set for Ages 3 and Up - with 2 Goalie Nets 4 Player Sticks 2 Goalie Sticks 4 Foam Hockey Balls and Bag - Hockey Gifts for Boys and Girls - Black**Franklin Sports**$48.71**4.6★**▲ 99%**](https://www.amazon.com/dp/B00NAUGV8W)
**~~View all trending →~~**
## **What reviews say buyers love and hate about nhl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Solid quality product”*
**Fun/Entertainment Experience**13%
*“Super fun to open”*
**Collectibles**12%
*“Great variety of cards”*
**Value For Money**10%
*“great value for the money”*
**Advertised Vs Actual Product**6%
*“As described”*
**Size-Overall**6%
*“Just the right size”*
**Durability**5%
*“Durable”*
**Suitability Beginner**3%
*“Recommend for beginners”*
**Gifting Purpose**3%
*“Great gift”*
**Soft Feel**2%
*“Soft and easy to play with”*
### **What buyers complain about **
**Durability**19%
*“Broken after use”*
**Quality-Overall**12%
*“The sticks are mid quality”*
**Size-Overall**10%
*“The sticks are pretty small”*
**Value For Money**7%
*“A bit pricey”*
**Strength**7%
*“a bit flimsy”*
**Advertised Vs Actual Product**5%
*“Misinformation”*
**Material Quality**4%
*“Plastic feels really cheap and feels soft, I can twist the whole puck by hand”*
**Adhesion/Stickiness**4%
*“Sticks arent the best”*
**Ease Of Use**2%
*“hard to keep control of anything”*
**Wood Quality**2%
*“Rough wood caused multiple splinters right on first use”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Defective Material/Parts**3%
**Adhesion/Stickiness**3%
**Quality-Overall**3%
**Material Quality**3%
**Hard Feel**2%
**Durability**2%
**Strength**2%
## **Common nhl questions**
- **Is nhl profitable to sell on Amazon United States?**
- The niche generates $2.7M/yr across 40 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the nhl niche?**
- 7 brands and 83 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in nhl?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.6%.
- **When does demand for nhl peak?**
- Demand peaks in Feb–Nov–Dec; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the nhl niche?**
- Listings span $8.20–$132.74; the average listing price is $32.10 (sweet spot $15–$100). The average incumbent carries 1,202 reviews — the moat a new listing must climb.
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