---
title: "Nfl — $76K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/nfl"
last_updated: "2026-08-12T14:33:06.449Z"
locale: en
meta:
description: "Amazon product research for nfl: $76K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for nfl: $76K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Nfl — $76K/mo Amazon US Product Research (2026)"
---
# **Nfl**
**Skip it**
Soft demand (-62.9% this quarter) — this niche doesn't clear our bar today.
Market size 76Growth 0Conversion 8Competition 8Returns 75Price range 77Avg price 91Brand share 7Review moat 21Quality gap 16
**Avg price**
**Great****$21.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.31–$34.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$912K**
$912K/yr · 6.8M searches
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****11,211.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-62.9%**
90-day search growth — must beat 0% to launch
## **Is nfl profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, nfl is a $912K/yr Amazon United States market (6.8M searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 33/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nfl market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **13K–15K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$267K–$320K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **151 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- WILSON69% - Hasbro Gaming16% - Willtok4% - Kegrimi4% - Riddell3% - Party Animal3%
## **nfl demand & seasonality**
Weekly Amazon search volume, last 51 weeks — -62.9% search growth over the last 90 days.
700K500KSpike '25Holiday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/nfl/trend)
## **Top nfl search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **nfl**5.9M/yr-67.0%0.0% conv. - **footb**468K/yr-40.0%0.0% conv. - **sports stuff for boys**18K/yr+16.8%0.1% conv. - **nfl shop**40K/yr-47.5%0.0% conv. - **nfl gifts**75K/yr-23.7%0.3% conv. - **sports gift**13K/yr+13.5%0.2% conv. - **nfl stuff**18K/yr-42.2%0.0% conv. - **guess who nfl**52K/yr-77.5%13.6% conv. - **nfl guess who**39K/yr-75.0%16.2% conv. - **sports accessories for boys**11K/yr-47.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/nfl/search-terms)
## **Top nfl products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$137K30%$274K45%$410K60%$547K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WILSON NFL Super Grip Composite Football - Official Size Brown**WILSON**$20.64**4.8★28,450 rev](https://www.amazon.com/dp/B0012SNLJG) [2**Guess Who? NFL Edition Board Game | Officially Licensed NFL Game for Kids and Families | Ages 6+ | 2 Players | 15 Mins. | Football Games**Hasbro Gaming**$22.77**4.7★749 rev](https://www.amazon.com/dp/B0DVMFL53S) [3**Wilson NFL Super Grip Composite Football - Junior Size Brown**WILSON**$19.72**4.8★28,450 rev](https://www.amazon.com/dp/B002JOO448) [4**Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace (18 inch Navy Red White)**Willtok**$9.31**4.8★1,103 rev](https://www.amazon.com/dp/B0CXHRHH71) [5**Kegrimi Kids Baseball Polarized Sunglasses: Sports Sunglasses for Boys Girls 3-12 Youth Sun Glasses for Cycling Running (iceblue 64mm)**Kegrimi**$10.48**4.6★656 rev](https://www.amazon.com/dp/B0DB7QJYL4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Guess Who? NFL Edition Board Game | Officially Licensed NFL Game for Kids and Families | Ages 6+ | 2 Players | 15 Mins. | Football Games**Hasbro Gaming**$22.77**749 rev10mo ago](https://www.amazon.com/dp/B0DVMFL53S) [**Kegrimi Kids Baseball Polarized Sunglasses: Sports Sunglasses for Boys Girls 3-12 Youth Sun Glasses for Cycling Running (iceblue 64mm)**Kegrimi**$10.48**656 rev1y ago](https://www.amazon.com/dp/B0DB7QJYL4) [**Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace (18 inch Navy Red White)**Willtok**$9.31**1,103 rev2y ago](https://www.amazon.com/dp/B0CXHRHH71) [**Riddell 32 Piece NFL Helmet Tracker Set - Gumball Size Helmets**Riddell**$33.53**1,126 rev3y ago](https://www.amazon.com/dp/B0BSZGJ689) [**Wilson NFL Super Grip Composite Football - Junior Size Black/Gold**WILSON**$19.82**28,450 rev6y ago](https://www.amazon.com/dp/B08BZWLBXL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kegrimi Kids Baseball Polarized Sunglasses: Sports Sunglasses for Boys Girls 3-12 Youth Sun Glasses for Cycling Running (iceblue 64mm)**Kegrimi**$10.48**4.6★**▲ 281%**](https://www.amazon.com/dp/B0DB7QJYL4) [**Wilson NFL Super Grip Composite Football - Junior Size Brown**WILSON**$19.72**4.8★**▲ 252%**](https://www.amazon.com/dp/B002JOO448) [**Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace (18 inch Navy Red White)**Willtok**$9.31**4.8★**▲ 228%**](https://www.amazon.com/dp/B0CXHRHH71) [**Wilson NFL Super Grip Composite Football - Junior Size Black/Gold**WILSON**$19.82**4.8★**▲ 208%**](https://www.amazon.com/dp/B08BZWLBXL) [**Party Animal NFL Football Magnetic Standings Board**Party Animal**$34.29**4.7★**▲ 200%**](https://www.amazon.com/dp/B014LCML3Q)
**~~View all trending →~~**
## **What reviews say buyers love and hate about nfl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**24%
*“Fun game”*
**Quality-Overall**20%
*“Good Quality”*
**Value For Money**10%
*“Well worth the money”*
**Size-Overall**9%
*“Easy fit”*
**Grip**6%
*“Easy to grip”*
**Durability**4%
*“They are durable and really cute”*
**Gifting Purpose**4%
*“Christmas gift”*
**Color**3%
*“Very colorful and sturdy”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Inflation/Deflation**2%
*“Was happy that it arrived perfectly inflated”*
### **What buyers complain about **
**Size-Overall**28%
*“did not fit”*
**Quality-Overall**13%
*“This company needs some quality control people”*
**Strap/String Quality**6%
*“The strap fell off both cases I ordered after one use”*
**Inflation/Deflation**6%
*“didn't hold air at all”*
**Strength**6%
*“Needs a better stand”*
**Durability**4%
*“The clasp broke 1 month after he started wearing it”*
**Color**4%
*“Blue is more navy than royal blue”*
**Assembly/Installation**4%
*“My 16 year old grandson who builds legos fast and in one day could not put this together and gave up”*
**Value For Money**3%
*“Not worth it”*
**Flatness**2%
*“Went flat”*
### **Top return reasons **
**Size-Overall**62%
**Value For Money**5%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**4%
**Grip**3%
**Inflation/Deflation**3%
**Functionality-Overall**2%
**Material Quality**2%
**Color**2%
**Gifting Purpose**2%
## **Common nfl questions**
- **Is nfl profitable to sell on Amazon United States?**
- The niche generates $912K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -62.9%. Flapen's verdict: Skip it (33/100).
- **How competitive is the nfl niche?**
- 6 brands and 15 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in nfl?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 2.0%.
- **What does it cost to enter the nfl niche?**
- Listings span $9.31–$34.29; the average listing price is $21.32 (sweet spot $15–$100). The average incumbent carries 11,212 reviews — the moat a new listing must climb.
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Same-category niches scoring near this one — the next ones worth researching.
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