---
title: "Nfl Hats — $10K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/nfl-hats"
last_updated: "2026-08-12T13:04:45.920Z"
locale: en
meta:
description: "Amazon product research for nfl hats: $10K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for nfl hats: $10K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Nfl Hats — $10K/mo Amazon US Product Research (2026)"
---
# **Nfl Hats**
**Skip it**
Weak search conversion (1.0%) — this niche doesn't clear our bar today.
Market size 28Growth 43Conversion 13Competition 83Returns 43Price range 84Avg price 95Brand share 34Review moat 55Quality gap 23
**Avg price**
**Incredible****$30.16**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.25–$49.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Good****1,300.22**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+14.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$119K**
$119K/yr · 392K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
## **Is nfl hats profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, nfl hats is a $119K/yr Amazon United States market (392K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nfl hats market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$151K–$181K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#44,513**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **27%**
- **Out of stock**
- **29.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **161 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 73%
**Open market**
**13%**
- New Era61% - Millionaire Mentality11% - FOCO7% - 474% - Terojnkl3% - FEINION3% - Open — no brand owns it (13 brands, 13%)
## **nfl hats demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/nfl-hats/trend)
## **Top nfl hats search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **raiders hat**212K/yr+10.4%0.7% conv. - **raiders hats for men**49K/yr+20.9%0.7% conv. - **las vegas raiders hat**30K/yr+44.7%0.5% conv. - **raiders hats**18K/yr+22.7%0.5% conv. - **raiders snapback hats for men**11K/yr-6.4%1.3% conv. - **raider hat**13K/yr+24.7%1.1% conv. - **raiders cap**9K/yr+6.8%0.7% conv. - **raiders fitted hat**8K/yr+19.6%0.2% conv. - **raider hats for men**11K/yr+30.8%0.7% conv. - **raiders trucker hat**7K/yr+17.9%0.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/nfl-hats/search-terms)
## **Top nfl hats products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Las Vegas Raiders)**New Era**$36.52**4.8★948 rev](https://www.amazon.com/dp/B0CGFC5PGC) [2**New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Las Vegas Raiders)**New Era**$36.25**4.7★2,708 rev](https://www.amazon.com/dp/B09CHJ25FW) [3**New Era Mens Black Las Vegas Raiders 9FIFTY Snapback Hat**New Era**$39.57**5.0★4 rev](https://www.amazon.com/dp/B0GYZ4GTW7) [4**Millionaire Mentality RN4L Sword Snapback Hat (Black)**Millionaire Mentality**$28.08**4.6★36 rev](https://www.amazon.com/dp/B0CLJW52BK) [5**New Era Mens Black Las Vegas Raiders 2024 Sideline 9SEVENTY Stretch-Snap Hat**New Era**$36.92**4.7★92 rev](https://www.amazon.com/dp/B0DB9QWZPN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Mens Black Las Vegas Raiders 9FIFTY Snapback Hat**New Era**$39.57**4 rev2mo ago](https://www.amazon.com/dp/B0GYZ4GTW7) [**New Era Mens Black Las Vegas Raiders Core Team 9FIFTY Trucker Snapback Hat**New Era**$39.77**11 rev3mo ago](https://www.amazon.com/dp/B0GY4QRTVP) [**New Era Mens Gray Las Vegas Raiders 59FIFTY Fitted Hat**New Era**$49.82**40 rev3mo ago](https://www.amazon.com/dp/B0GY4GTB4M) [**New Era Mens Black Las Vegas Raiders 9SEVENTY Trucker Adjustable Hat**New Era**$37.53**4 rev3mo ago](https://www.amazon.com/dp/B0GY14Z6Z9) [**47 NFL Unisex Adult Clean Up Primary Logo Adjustable Hat Cap One Size (US Alpha One Size Las Vegas Raiders - Black Las Vegas Raiders)**47**$38.02**13 rev4mo ago](https://www.amazon.com/dp/B0GTBBH67N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Era Mens Gray Las Vegas Raiders 59FIFTY Fitted Hat**New Era**$49.82**4.4★**▲ 135%**](https://www.amazon.com/dp/B0GY4GTB4M) [**New Era Mens Black Las Vegas Raiders Core Team 9FIFTY Trucker Snapback Hat**New Era**$39.77**4.9★**▲ 135%**](https://www.amazon.com/dp/B0GY4QRTVP) [**47 NFL Unisex Adult Clean Up Primary Logo Adjustable Hat Cap One Size (US Alpha One Size Las Vegas Raiders - Black Las Vegas Raiders)**47**$38.02**4.3★**▲ 135%**](https://www.amazon.com/dp/B0GTBBH67N) [**New Era Mens Black Las Vegas Raiders 9FIFTY Snapback Hat**New Era**$39.57**5.0★**▲ 134%**](https://www.amazon.com/dp/B0GYZ4GTW7) [**New Era Mens Black Las Vegas Raiders 9SEVENTY Trucker Adjustable Hat**New Era**$37.53**5.0★**▲ 134%**](https://www.amazon.com/dp/B0GY14Z6Z9)
**~~View all trending →~~**
## **What reviews say buyers love and hate about nfl hats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“It fits snug”*
**Quality-Overall**23%
*“Great build quality”*
**Material Quality**10%
*“Great material and cheaper than buying from the mall, perfect fit and comfortable”*
**Value For Money**8%
*“Great hat great price”*
**Weight Light**5%
*“still feels lightweight and breathable”*
**Breathability**5%
*“Breathable, light”*
**Sweat Resistance**5%
*“Sweat resistant”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Shape/Style**4%
*“looks good forwards or backwards”*
**Color**2%
*“color also keeping me warm its soft and comfortable and it snuggles to size”*
### **What buyers complain about **
**Size-Overall**44%
*“The size is completely different. larger”*
**Material Quality**10%
*“Terrible material if you have other hats of quality you will know exactly what I mean”*
**Thickness**8%
*“Very thin”*
**Shape/Style**8%
*“Hates are shaped funny”*
**Advertised Vs Actual Product**8%
*“it's false advertising I spent 43 dollars just to get ripped off”*
**Value For Money**8%
*“wasted $40”*
**Hard Feel**8%
*“Hes just hard on hats”*
**Quality-Overall**2%
*“Different quality than before”*
**Color**2%
*“and the inside is white and scratchy instead of black and finished”*
### **Top return reasons **
**Size-Overall**69%
**Shape/Style**8%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Color**2%
**Value For Money**2%
**Material Quality**2%
**Length**2%
**Wrinkles**2%
**Strength**1%
## **Common nfl hats questions**
- **Is nfl hats profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 55 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the nfl hats niche?**
- 19 brands and 38 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in nfl hats?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 3.5%.
- **When does demand for nfl hats peak?**
- Demand peaks in Aug–Sep–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the nfl hats niche?**
- Listings span $9.25–$49.95; the average listing price is $30.16 (sweet spot $15–$100). The average incumbent carries 1,300 reviews — the moat a new listing must climb.
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