---
title: "Nfl Blanket — $2K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/nfl-blanket"
last_updated: "2026-08-12T13:53:14.761Z"
locale: en
meta:
description: "Amazon product research for nfl blanket: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for nfl blanket: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Nfl Blanket — $2K/mo Amazon US Product Research (2026)"
---
# **Nfl Blanket**
**Skip it**
Soft demand (-43.0% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 4Conversion 16Competition 35Returns 79Price range 95Avg price 95Brand share 33Review moat 27Quality gap 33
**Avg price**
**Incredible****$30.22**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.75–$64.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,812.41**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$23K**
$23K/yr · 58K searches
**Growth**
**Bad****-43.0%**
90-day search growth — must beat 0% to launch
## **Is nfl blanket profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, nfl blanket is a $23K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 33/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nfl blanket market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$15K–$23K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,037**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **59%**
- **Out of stock**
- **34.9%**
- **Avg brand age**
- **16 months**
- **Avg seller age**
- **194 days**
## **Competition: brands, sellers & click share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**11%**
- FOCO50% - Northwest22% - Generic6% - Horaldaily4% - DKEAQZ4% - HTAPCHLY3% - Open — no brand owns it (4 brands, 11%)
## **nfl blanket demand & seasonality**
Weekly Amazon search volume, last 31 weeks — -43.0% search growth over the last 90 days.
5K3KDec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/nfl-blanket/trend)
## **Top nfl blanket search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **nfl blanket**23K/yr-40.5%0.8% conv. - **sports fan throw blankets**9K/yr-48.1%0.0% conv. - **nfl throw blanket**7K/yr-11.3%0.4% conv. - **nfl blankets**8K/yr-42.1%0.0% conv. - **nfl all teams blankets**3K/yr-27.0%0.0% conv. - **nfl blankets and throws**8K/yr-68.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/nfl-blanket/search-terms)
## **Top nfl blanket products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NFL Ultimate Football Fan All Team Logo Sherpa Blanket - 50x60 - Soft Warm Cozy - Officially Licensed**FOCO**$64.73**4.4★45 rev](https://www.amazon.com/dp/B0CCPTHK9Q) [2**FOCO Kansas City Chiefs NFL Team Property Of Sherpa Fleece Blanket**FOCO**$40.89**4.8★2,427 rev](https://www.amazon.com/dp/B0BTTNTZKS) [3**Northwest NFL Denver Broncos Unisex-Adult Fleece Throw Blanket 50 x 60 Marque**Northwest**$20.12**4.6★19,439 rev](https://www.amazon.com/dp/B00CF5T0YA) [4**Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Midnight Green**Generic**$31.44**4.6★359 rev](https://www.amazon.com/dp/B0FCY7W6SP) [5**The Northwest Company NFL Las Vegas Raiders Officially Licensed NFL Singular Fleece Throw Blanket 50 x 60 Black**Northwest**$22.18**4.4★149 rev](https://www.amazon.com/dp/B08GMC5DSX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HTAPCHLY Football Fan Throw Blanket Game Day City Colors Collage Flannel Blanket for Tailgate & Couch Cozy Sports Lover Gift**HTAPCHLY**$21.65**4 rev3mo ago](https://www.amazon.com/dp/B0GVGSZ3RM) [**LCXAPPE Football Fans Blanket 60 x 50 City Sports Football Gifts for Team Fans Navy Football Stuff for Football Lovers Bedroom Decor Sofa Couch Bed**LCXAPPE**$21.15**43 rev5mo ago](https://www.amazon.com/dp/B0GGHMDR1T) [**Horaldaily Football Flannel Blanket Throw Football Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Self 50x60**Horaldaily**$18.75**42 rev11mo ago](https://www.amazon.com/dp/B0FN6YN631) [**Eurzom 2 Pack Football Throw Blanket 50 x 60 Soft Cozy Flannel Throw Couch Blankets for Football Lovers Gifts Game Day Party Accessories**Eurzom**$25.65**21 rev11mo ago](https://www.amazon.com/dp/B0FMXYSVQR) [**Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Midnight Green**Generic**$31.44**359 rev1y ago](https://www.amazon.com/dp/B0FCY7W6SP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HTAPCHLY Football Fan Throw Blanket Game Day City Colors Collage Flannel Blanket for Tailgate & Couch Cozy Sports Lover Gift**HTAPCHLY**$21.65**3.4★**▲ 909%**](https://www.amazon.com/dp/B0GVGSZ3RM) [**Northwest NFL San Francisco 49ers Unisex-Adult Fleece Throw Blanket 50 x 60 Singular**Northwest**$25.89**4.6★**▲ 889%**](https://www.amazon.com/dp/B01H42N8PA) [**LCXAPPE Football Fans Blanket 60 x 50 City Sports Football Gifts for Team Fans Navy Football Stuff for Football Lovers Bedroom Decor Sofa Couch Bed**LCXAPPE**$21.15**4.6★**▲ 752%**](https://www.amazon.com/dp/B0GGHMDR1T) [**Northwest NFL Denver Broncos Unisex-Adult Fleece Throw Blanket 50 x 60 Marque**Northwest**$20.12**4.6★**▲ 618%**](https://www.amazon.com/dp/B00CF5T0YA) [**FOCO Miami Dolphins NFL Team Property Of Sherpa Fleece Blanket**FOCO**$43.24**4.8★**▲ 486%**](https://www.amazon.com/dp/B0BTTQ5Z2W)
**~~View all trending →~~**
## **What reviews say buyers love and hate about nfl blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**29%
*“Really nice and soft”*
**Size-Overall**13%
*“And couldnt stop commenting on how big the blanket was”*
**Gifting Purpose**13%
*“Gift galore”*
**Warmth**10%
*“Warm”*
**Comfort-Overall**6%
*“comfortable”*
**Quality-Overall**4%
*“The blanket itself is decent quality”*
**Thickness**3%
*“how thick it was”*
**Value For Money**3%
*“Great value”*
**Advertised Vs Actual Product**3%
*“Its exactly what I expected”*
**Weight Light**3%
*“not too heavy”*
### **What buyers complain about **
**Quality-Overall**25%
*“Junk”*
**Thickness**23%
*“thin”*
**Size-Overall**13%
*“A bit small for my boyfriend”*
**Value For Money**10%
*“HOWEVER, not worth the price”*
**Advertised Vs Actual Product**6%
*“False Advertising- Not All 32 Teams”*
### **Top return reasons **
**Size-Overall**27%
**Thin**22%
**Material Quality**21%
**Quality-Overall**8%
**Thickness**4%
**Soft Feel**4%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Functionality-Overall**1%
**Product Condition**1%
## **Common nfl blanket questions**
- **Is nfl blanket profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Skip it (33/100).
- **How competitive is the nfl blanket niche?**
- 10 brands and 17 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in nfl blanket?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 1.8%.
- **What does it cost to enter the nfl blanket niche?**
- Listings span $18.75–$64.73; the average listing price is $30.22 (sweet spot $15–$100). The average incumbent carries 3,812 reviews — the moat a new listing must climb.
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