[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-sports-outdoors-nfl-advent-calendar-2023":3,"research-sidebar-rollups":519},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":48,"baselines":81,"demand":86,"seasonality":384,"brandShare":397,"products":408,"feedback":444,"searchTerms":461,"related":485,"lastUpdated":33},"e30852a3-a1f0-4b8d-9f60-a91dd4216aeb","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":15,"top5ClickShare":19,"top5BrandShare":19,"avgRating":20,"avgReviewCount":21,"avgPrice":22,"priceMin":23,"priceMax":24,"productCount":25,"unitsSoldMax":26,"sponsoredPct":27,"returnRate":28,"successfulLaunches360":19,"newProducts360":25,"amazonNicheId":4,"title":29,"slug":30,"href":31,"leafCategoryName":32,"scrapedAt":33,"brandCount":34,"brandCountYearAgo":35,"sellerCount":36,"signals":37,"avgBsr":40,"pageQuality":15,"unitsSoldMin":41,"unitsSoldAvgMin":15,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":46,"top20ClickShare":19,"top20BrandShare":19,"primePct":19,"oosRate":47},0,99556,0.049,-0.0186,1,4.38,99,52.7,26.86,62.86,4,1500,0.25,0.0323,"nfl advent calendar 2023","nfl-advent-calendar-2023","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Fnfl-advent-calendar-2023","Office Products","2026-07-22T17:53:04.466291+00:00",3,2,13,[38,39],"high_price","low_review_barrier",30948,1250,100,65875,79050,22,140,0.2889,{"score":49,"verdict":50,"components":51},29,"skip",[52,55,58,61,63,65,68,73,76,79],{"key":53,"score":15,"weight":54,"raw":15},"marketSize",0.15,{"key":56,"score":57,"weight":54,"raw":18},"growth",24,{"key":59,"score":15,"weight":60,"raw":15},"conversion",0.1,{"key":62,"score":15,"weight":54,"raw":19},"competition",{"key":64,"score":15,"weight":60,"raw":19},"brandShare",{"key":66,"score":67,"weight":60,"raw":20},"qualityGap",62,{"key":69,"score":70,"weight":71,"raw":72},"reviewMoat",95,0.05,98.75,{"key":74,"score":75,"weight":60,"raw":28},"returns",47,{"key":77,"score":78,"weight":71,"raw":22},"avgPrice",92,{"key":80,"score":70,"weight":71,"raw":19},"priceRange",{"avgRating":82,"medianPrice":83,"medianReturnRate":84,"nichesTracked":85},4.42,24.38,0.0215,115062,{"points":87,"droppedPartialWeek":383},[88,91,94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,180,183,186,188,191,194,197,200,203,206,209,212,215,218,221,224,226,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,323,326,329,332,335,338,341,344,346,349,352,354,357,359,362,364,366,369,371,373,376,378,380],{"week":89,"volume":90},"2024-07-28",533,{"week":92,"volume":93},"2024-08-04",574,{"week":95,"volume":96},"2024-08-11",815,{"week":98,"volume":99},"2024-08-18",694,{"week":101,"volume":102},"2024-08-25",899,{"week":104,"volume":105},"2024-09-01",3006,{"week":107,"volume":108},"2024-09-08",3083,{"week":110,"volume":111},"2024-09-15",8140,{"week":113,"volume":114},"2024-09-22",12173,{"week":116,"volume":117},"2024-09-29",5180,{"week":119,"volume":120},"2024-10-06",4754,{"week":122,"volume":123},"2024-10-13",8200,{"week":125,"volume":126},"2024-10-20",5542,{"week":128,"volume":129},"2024-10-27",6874,{"week":131,"volume":132},"2024-11-03",6547,{"week":134,"volume":135},"2024-11-10",11492,{"week":137,"volume":138},"2024-11-17",13581,{"week":140,"volume":141},"2024-11-24",16912,{"week":143,"volume":144},"2024-12-01",45434,{"week":146,"volume":147},"2024-12-08",24988,{"week":149,"volume":150},"2024-12-15",4828,{"week":152,"volume":153},"2024-12-22",1127,{"week":155,"volume":156},"2024-12-29",646,{"week":158,"volume":159},"2025-01-05",327,{"week":161,"volume":162},"2025-01-12",171,{"week":164,"volume":165},"2025-01-19",111,{"week":167,"volume":168},"2025-01-26",69,{"week":170,"volume":171},"2025-02-02",63,{"week":173,"volume":174},"2025-02-09",42,{"week":176,"volume":177},"2025-02-16",27,{"week":179,"volume":67},"2025-02-23",{"week":181,"volume":182},"2025-03-02",32,{"week":184,"volume":185},"2025-03-09",21,{"week":187,"volume":174},"2025-03-16",{"week":189,"volume":190},"2025-03-23",48,{"week":192,"volume":193},"2025-03-30",45,{"week":195,"volume":196},"2025-04-06",43,{"week":198,"volume":199},"2025-04-13",46,{"week":201,"volume":202},"2025-04-20",61,{"week":204,"volume":205},"2025-04-27",33,{"week":207,"volume":208},"2025-05-04",40,{"week":210,"volume":211},"2025-05-11",12,{"week":213,"volume":214},"2025-05-18",53,{"week":216,"volume":217},"2025-05-25",6,{"week":219,"volume":220},"2025-06-01",26,{"week":222,"volume":223},"2025-06-08",44,{"week":225,"volume":182},"2025-06-15",{"week":227,"volume":45},"2025-06-22",{"week":229,"volume":230},"2025-06-29",91,{"week":232,"volume":233},"2025-07-06",85,{"week":235,"volume":236},"2025-07-13",137,{"week":238,"volume":239},"2025-07-20",52,{"week":241,"volume":242},"2025-07-27",131,{"week":244,"volume":245},"2025-08-03",130,{"week":247,"volume":248},"2025-08-10",227,{"week":250,"volume":251},"2025-08-17",386,{"week":253,"volume":254},"2025-08-24",461,{"week":256,"volume":257},"2025-08-31",1194,{"week":259,"volume":260},"2025-09-07",2733,{"week":262,"volume":263},"2025-09-14",3001,{"week":265,"volume":266},"2025-09-21",2702,{"week":268,"volume":269},"2025-09-28",2634,{"week":271,"volume":272},"2025-10-05",3216,{"week":274,"volume":275},"2025-10-12",4059,{"week":277,"volume":278},"2025-10-19",3141,{"week":280,"volume":281},"2025-10-26",3483,{"week":283,"volume":284},"2025-11-02",4302,{"week":286,"volume":287},"2025-11-09",8182,{"week":289,"volume":290},"2025-11-16",10130,{"week":292,"volume":293},"2025-11-23",14484,{"week":295,"volume":296},"2025-11-30",17732,{"week":298,"volume":299},"2025-12-07",11590,{"week":301,"volume":302},"2025-12-14",2309,{"week":304,"volume":305},"2025-12-21",821,{"week":307,"volume":308},"2025-12-28",492,{"week":310,"volume":311},"2026-01-04",276,{"week":313,"volume":314},"2026-01-11",141,{"week":316,"volume":317},"2026-01-18",107,{"week":319,"volume":320},"2026-01-25",114,{"week":322,"volume":67},"2026-02-01",{"week":324,"volume":325},"2026-02-08",67,{"week":327,"volume":328},"2026-02-15",64,{"week":330,"volume":331},"2026-02-22",75,{"week":333,"volume":334},"2026-03-01",72,{"week":336,"volume":337},"2026-03-08",59,{"week":339,"volume":340},"2026-03-15",51,{"week":342,"volume":343},"2026-03-22",37,{"week":345,"volume":220},"2026-03-29",{"week":347,"volume":348},"2026-04-05",54,{"week":350,"volume":351},"2026-04-12",35,{"week":353,"volume":343},"2026-04-19",{"week":355,"volume":356},"2026-04-26",38,{"week":358,"volume":174},"2026-05-03",{"week":360,"volume":361},"2026-05-17",19,{"week":363,"volume":223},"2026-05-24",{"week":365,"volume":348},"2026-05-31",{"week":367,"volume":368},"2026-06-07",56,{"week":370,"volume":57},"2026-06-14",{"week":372,"volume":340},"2026-06-21",{"week":374,"volume":375},"2026-06-28",70,{"week":377,"volume":331},"2026-07-05",{"week":379,"volume":42},"2026-07-12",{"week":381,"volume":382},"2026-07-19",154,false,[385,386,387,388,389,390,391,392,393,394,395,396],0.05895257281435168,0.02069611598801708,0.015517607312227523,0.015544485384939234,0.01209513272026972,0.016564856663809725,0.056757530209561986,0.21422819435407772,1.6983756404442607,1.7591250621935988,4.115809409818992,3.6727393134290627,{"top":398,"otherBrandCount":15,"otherClickShare":15},[399,402,405],{"brand":400,"clickShare":401},"Teenymates",0.5256000000000001,{"brand":403,"clickShare":404},"Tymokcall",0.2949,{"brand":406,"clickShare":407},"Topps",0.1795,[409,418,426,436],{"asin":410,"title":411,"brand":400,"imageUrl":412,"price":24,"rating":413,"reviews":343,"clickShare90":414,"clickShare360":415,"launchDate":416,"amazonUrl":417},"B0FTK3RLKC","Party Animal Teenymates 2025-26 Advent Calendar 24 Figures 1 Inch Tall Team Colors (NFL Advent Calendar)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F514AOH2xxmL.jpg",4.4,0.3718,0.156,"2025-10-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FTK3RLKC",{"asin":419,"title":420,"brand":403,"imageUrl":421,"price":23,"rating":422,"reviews":182,"clickShare90":404,"clickShare360":423,"launchDate":424,"amazonUrl":425},"B0FJRGVTHS","Advent Calendar 2025 Sport for Teen Boys Girls Teenagers Baseball Football Christmas Countdown Gifts Accessories and Decorations Stocking Stuffers (Football)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51RduALoPLL.jpg",4.1,0.4638,"2025-07-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FJRGVTHS",{"asin":427,"title":428,"brand":406,"imageUrl":429,"price":430,"rating":431,"reviews":432,"clickShare90":407,"clickShare360":433,"launchDate":434,"amazonUrl":435},"B0FSB24VRB","2025 Topps Holiday Baseball - Factory Sealed - Advent Calendar","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51hHWrG7E4L.jpg",59.09,4.6,289,0.0907,"2025-10-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FSB24VRB",{"asin":437,"title":438,"brand":400,"imageUrl":439,"price":440,"rating":413,"reviews":343,"clickShare90":441,"clickShare360":442,"launchDate":416,"amazonUrl":443},"B0FTKWBVMH","Party Animal Teenymates 2025-26 Advent Calendar 24 Figures 1 Inch Tall Team Colors (MLB Advent Calendar)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51EOsCXpEEL.jpg",61.98,0.1538,0.2895,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FTKWBVMH",{"love":445,"hate":450,"returnReasons":455},[446],{"topic":447,"percentOfMentions":19,"verbatims":448},"Gifting Purpose",[449],"Best present ever for my son",[451],{"topic":452,"percentOfMentions":19,"verbatims":453},"Durability",[454],"My son enjoyed opening this every day however the items broke fairly quickly",[456,459],{"reason":457,"pct":458},"Defective Material\u002FParts",0.5,{"reason":460,"pct":458},"Value For Money",[462,467,471,475,479,482],{"term":463,"volume":464,"growthQoq":465,"conversionRate":466},"football advent calendar",37598,-0.0057,0.0029,{"term":468,"volume":469,"growthQoq":470,"conversionRate":15},"sports advent calendar",34555,0.1561,{"term":472,"volume":473,"growthQoq":474,"conversionRate":15},"advent calendar sports",14210,0.2208,{"term":476,"volume":477,"growthQoq":478,"conversionRate":15},"advent calendar football",11771,-0.6033,{"term":480,"volume":481,"growthQoq":15,"conversionRate":15},"advent calendar for sports",1048,{"term":483,"volume":484,"growthQoq":15,"conversionRate":15},"football advent calendar 2024",226,[486,493,498,503,509,514],{"title":487,"href":488,"score":489,"verdict":490,"marketSize":491,"growth90":492},"hydrogen water","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Fhydrogen-water",74,"watch",6582343.22,-0.2018,{"title":494,"href":495,"score":489,"verdict":490,"marketSize":496,"growth90":497},"england soccer jersey","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Fengland-soccer-jersey",140793.65,21.5956,{"title":499,"href":500,"score":489,"verdict":490,"marketSize":501,"growth90":502},"argentina jersey","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Fargentina-jersey",309450.4,17.7102,{"title":504,"href":505,"score":489,"verdict":506,"marketSize":507,"growth90":508},"frisbee","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Ffrisbee","launch",1917913.76,0.5967,{"title":510,"href":511,"score":331,"verdict":506,"marketSize":512,"growth90":513},"trampoline basketball hoop","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Ftrampoline-basketball-hoop",2317389,0.4919,{"title":515,"href":516,"score":331,"verdict":506,"marketSize":517,"growth90":518},"golf glove","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Fgolf-glove",4108648.57,0.6251,[520,527,534,541,548,555,562,569,572,579,586,593,600,607,614,621,628,635,641,648],{"nodeId":521,"label":522,"slug":523,"href":524,"nichesTracked":525,"marketSizeTotal":526},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15204068508,{"nodeId":528,"label":529,"slug":530,"href":531,"nichesTracked":532,"marketSizeTotal":533},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":535,"label":536,"slug":537,"href":538,"nichesTracked":539,"marketSizeTotal":540},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":542,"label":543,"slug":544,"href":545,"nichesTracked":546,"marketSizeTotal":547},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":549,"label":550,"slug":551,"href":552,"nichesTracked":553,"marketSizeTotal":554},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":556,"label":557,"slug":558,"href":559,"nichesTracked":560,"marketSizeTotal":561},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":563,"label":564,"slug":565,"href":566,"nichesTracked":567,"marketSizeTotal":568},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":570,"marketSizeTotal":571},8101,3930668084,{"nodeId":573,"label":574,"slug":575,"href":576,"nichesTracked":577,"marketSizeTotal":578},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":580,"label":581,"slug":582,"href":583,"nichesTracked":584,"marketSizeTotal":585},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":587,"label":588,"slug":589,"href":590,"nichesTracked":591,"marketSizeTotal":592},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":594,"label":595,"slug":596,"href":597,"nichesTracked":598,"marketSizeTotal":599},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":601,"label":602,"slug":603,"href":604,"nichesTracked":605,"marketSizeTotal":606},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":608,"label":609,"slug":610,"href":611,"nichesTracked":612,"marketSizeTotal":613},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":615,"label":616,"slug":617,"href":618,"nichesTracked":619,"marketSizeTotal":620},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":622,"label":623,"slug":624,"href":625,"nichesTracked":626,"marketSizeTotal":627},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":629,"label":630,"slug":631,"href":632,"nichesTracked":633,"marketSizeTotal":634},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":636,"label":32,"slug":637,"href":638,"nichesTracked":639,"marketSizeTotal":640},"1084128","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":642,"label":643,"slug":644,"href":645,"nichesTracked":646,"marketSizeTotal":647},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":649,"label":650,"slug":651,"href":652,"nichesTracked":35,"marketSizeTotal":653},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]