[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-sports-outdoors-nemo-fillo-pillow":3,"research-sidebar-rollups":611},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":48,"baselines":84,"demand":89,"seasonality":397,"brandShare":410,"products":416,"feedback":453,"searchTerms":561,"related":576,"lastUpdated":34},"175cab7b-1fb1-4c24-825c-4af52e2adc74","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":20,"returnRate":28,"successfulLaunches360":29,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":20,"brandCountYearAgo":35,"sellerCount":36,"signals":37,"avgBsr":39,"pageQuality":29,"unitsSoldMin":40,"unitsSoldAvgMin":41,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":46,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":47},121987,45367,0.6238,0.6723,0.0506,1,4.6,485,53.14,46.72,59.15,4,2500,0.0289,0,"nemo fillo pillow","nemo-fillo-pillow","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Fnemo-fillo-pillow","Sleeping Bags & Camp Bedding","2026-07-24T16:31:24.163366+00:00",2,8,[38],"high_price",32,2000,250,500,106280,132850,52,161,0.1667,{"score":49,"verdict":50,"components":51},43,"skip",[52,57,60,64,66,68,71,75,78,81],{"key":53,"score":54,"weight":55,"raw":56},"marketSize",28,0.15,121986.6,{"key":58,"score":59,"weight":55,"raw":18},"growth",78,{"key":61,"score":62,"weight":63,"raw":19},"conversion",59,0.1,{"key":65,"score":29,"weight":55,"raw":20},"competition",{"key":67,"score":29,"weight":63,"raw":20},"brandShare",{"key":69,"score":70,"weight":63,"raw":21},"qualityGap",25,{"key":72,"score":73,"weight":74,"raw":22},"reviewMoat",76,0.05,{"key":76,"score":77,"weight":63,"raw":28},"returns",53,{"key":79,"score":80,"weight":74,"raw":23},"avgPrice",92,{"key":82,"score":83,"weight":74,"raw":20},"priceRange",95,{"avgRating":85,"medianPrice":86,"medianReturnRate":87,"nichesTracked":88},4.42,24.38,0.0215,115062,{"points":90,"droppedPartialWeek":396},[91,94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393],{"week":92,"volume":93},"2024-08-11",1101,{"week":95,"volume":96},"2024-08-18",1083,{"week":98,"volume":99},"2024-08-25",1249,{"week":101,"volume":102},"2024-09-01",1240,{"week":104,"volume":105},"2024-09-08",1395,{"week":107,"volume":108},"2024-09-15",1154,{"week":110,"volume":111},"2024-09-22",1082,{"week":113,"volume":114},"2024-09-29",1009,{"week":116,"volume":117},"2024-10-06",836,{"week":119,"volume":120},"2024-10-13",932,{"week":122,"volume":123},"2024-10-20",639,{"week":125,"volume":126},"2024-10-27",627,{"week":128,"volume":129},"2024-11-03",605,{"week":131,"volume":132},"2024-11-10",586,{"week":134,"volume":135},"2024-11-17",819,{"week":137,"volume":138},"2024-11-24",958,{"week":140,"volume":141},"2024-12-01",1230,{"week":143,"volume":144},"2024-12-08",1073,{"week":146,"volume":147},"2024-12-15",818,{"week":149,"volume":150},"2024-12-22",688,{"week":152,"volume":153},"2024-12-29",541,{"week":155,"volume":156},"2025-01-05",745,{"week":158,"volume":159},"2025-01-12",665,{"week":161,"volume":162},"2025-01-19",626,{"week":164,"volume":165},"2025-01-26",643,{"week":167,"volume":168},"2025-02-02",572,{"week":170,"volume":171},"2025-02-09",684,{"week":173,"volume":174},"2025-02-16",772,{"week":176,"volume":177},"2025-02-23",672,{"week":179,"volume":180},"2025-03-02",649,{"week":182,"volume":183},"2025-03-09",743,{"week":185,"volume":186},"2025-03-16",746,{"week":188,"volume":189},"2025-03-23",806,{"week":191,"volume":192},"2025-03-30",783,{"week":194,"volume":195},"2025-04-06",998,{"week":197,"volume":198},"2025-04-13",832,{"week":200,"volume":201},"2025-04-20",796,{"week":203,"volume":204},"2025-04-27",813,{"week":206,"volume":207},"2025-05-04",944,{"week":209,"volume":210},"2025-05-11",995,{"week":212,"volume":213},"2025-05-18",1049,{"week":215,"volume":216},"2025-05-25",1088,{"week":218,"volume":219},"2025-06-01",1164,{"week":221,"volume":222},"2025-06-08",946,{"week":224,"volume":225},"2025-06-15",984,{"week":227,"volume":228},"2025-06-22",1080,{"week":230,"volume":231},"2025-06-29",993,{"week":233,"volume":234},"2025-07-06",1175,{"week":236,"volume":237},"2025-07-13",1870,{"week":239,"volume":240},"2025-07-20",1051,{"week":242,"volume":243},"2025-07-27",1187,{"week":245,"volume":246},"2025-08-03",1291,{"week":248,"volume":249},"2025-08-10",1115,{"week":251,"volume":252},"2025-08-17",1177,{"week":254,"volume":255},"2025-08-24",1125,{"week":257,"volume":258},"2025-08-31",1025,{"week":260,"volume":210},"2025-09-07",{"week":262,"volume":263},"2025-09-14",841,{"week":265,"volume":266},"2025-09-21",612,{"week":268,"volume":269},"2025-09-28",637,{"week":271,"volume":272},"2025-10-05",625,{"week":274,"volume":275},"2025-10-12",835,{"week":277,"volume":278},"2025-10-19",616,{"week":280,"volume":281},"2025-10-26",527,{"week":283,"volume":284},"2025-11-02",567,{"week":286,"volume":287},"2025-11-09",435,{"week":289,"volume":290},"2025-11-16",598,{"week":292,"volume":293},"2025-11-23",740,{"week":295,"volume":296},"2025-11-30",874,{"week":298,"volume":299},"2025-12-07",718,{"week":301,"volume":302},"2025-12-14",706,{"week":304,"volume":305},"2025-12-21",594,{"week":307,"volume":308},"2025-12-28",608,{"week":310,"volume":311},"2026-01-04",698,{"week":313,"volume":314},"2026-01-11",669,{"week":316,"volume":317},"2026-01-18",606,{"week":319,"volume":320},"2026-01-25",521,{"week":322,"volume":323},"2026-02-01",579,{"week":325,"volume":326},"2026-02-08",590,{"week":328,"volume":329},"2026-02-15",561,{"week":331,"volume":332},"2026-02-22",753,{"week":334,"volume":335},"2026-03-01",683,{"week":337,"volume":338},"2026-03-08",630,{"week":340,"volume":341},"2026-03-15",640,{"week":343,"volume":344},"2026-03-22",739,{"week":346,"volume":347},"2026-03-29",1033,{"week":349,"volume":350},"2026-04-05",791,{"week":352,"volume":353},"2026-04-12",846,{"week":355,"volume":356},"2026-04-19",969,{"week":358,"volume":359},"2026-04-26",900,{"week":361,"volume":362},"2026-05-03",1026,{"week":364,"volume":365},"2026-05-10",1066,{"week":367,"volume":368},"2026-05-17",1149,{"week":370,"volume":371},"2026-05-24",1182,{"week":373,"volume":374},"2026-05-31",1208,{"week":376,"volume":377},"2026-06-07",1139,{"week":379,"volume":380},"2026-06-14",1071,{"week":382,"volume":383},"2026-06-21",1234,{"week":385,"volume":386},"2026-06-28",1940,{"week":388,"volume":389},"2026-07-05",1143,{"week":391,"volume":392},"2026-07-12",1308,{"week":394,"volume":395},"2026-07-19",1245,false,[398,399,400,401,402,403,404,405,406,407,408,409],0.725458115183246,0.7268605086013462,0.8360508601346298,0.9739622288706058,1.2100473697332337,1.3152580403889302,1.439096057271076,1.2854338070306657,1.1175517327349787,0.7905291697830964,0.7706307653951633,0.8696085764148591,{"top":411,"otherBrandCount":29,"otherClickShare":415},[412],{"brand":413,"clickShare":414},"NEMO Equipment",0.9999999999999999,1.1102230246251565e-16,[417,427,437,444],{"asin":418,"title":419,"brand":413,"imageUrl":420,"price":421,"rating":21,"reviews":422,"clickShare90":423,"clickShare360":424,"launchDate":425,"amazonUrl":426},"B0DK7PMPQX","Nemo Equipment Fillo Backpacking & Camping Pillow - Black Pearl\u002FBirch Bud - One Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41LiyX9C95L.jpg",47.73,829,0.7573,0.6938,"2024-10-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DK7PMPQX",{"asin":428,"title":429,"brand":413,"imageUrl":430,"price":431,"rating":432,"reviews":433,"clickShare90":434,"clickShare360":435,"launchDate":425,"amazonUrl":436},"B0DK7PR83X","Nemo Equipment Fillo Elite Ultralight Backpacking Pillow - Blue Horizon\u002FCitron - One Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gJ78Mh80L.jpg",58.96,4.7,249,0.1241,0.0813,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DK7PR83X",{"asin":438,"title":439,"brand":413,"imageUrl":440,"price":24,"rating":21,"reviews":422,"clickShare90":441,"clickShare360":442,"launchDate":425,"amazonUrl":443},"B0DK7QK43S","Nemo Equipment Fillo Backpacking & Camping Pillow - Blue Horizon\u002FOmbre Blue - One Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413AVzualgL.jpg",0.0669,0.1856,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DK7QK43S",{"asin":445,"title":446,"brand":413,"imageUrl":447,"price":25,"rating":448,"reviews":449,"clickShare90":450,"clickShare360":451,"launchDate":425,"amazonUrl":452},"B0DK7R2FR5","Nemo Equipment Fillo Wide Camping Pillow - Silt Stripe - One Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51g5mg7yKUL.jpg",4.5,33,0.0517,0.0393,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DK7R2FR5",{"love":454,"hate":512,"returnReasons":536},[455,462,469,476,482,486,491,498,503,507],{"topic":456,"percentOfMentions":457,"verbatims":458},"Comfort-Overall",0.2727,[459,460,461],"Very comfy","Very comfortable and love that tge cover can be washed","Its comfortable, easy to pack, and works great for camping or travel",{"topic":463,"percentOfMentions":464,"verbatims":465},"Cushion",0.1848,[466,467,468],"A great pillow that is comfortable","Best camp pillow I have ever used","great combo of the padding",{"topic":470,"percentOfMentions":471,"verbatims":472},"Soft Feel",0.0909,[473,474,475],"It is lite","The soft cover makes it feel much nicer than most inflatable backpacking pillows","SOFT AND SO PLUSH",{"topic":477,"percentOfMentions":471,"verbatims":478},"Weight Light",[479,480,481],"Super lightweight","lightweight it is","Weight isnt an issue",{"topic":483,"percentOfMentions":484,"verbatims":485},"Washability",0.0455,[460],{"topic":487,"percentOfMentions":484,"verbatims":488},"Sleep Quality",[489,490],"Great for side sleepers","Works great for side sleeping",{"topic":492,"percentOfMentions":493,"verbatims":494},"Size-Overall",0.0409,[495,496,497],"one this size is really good for when I travel","Great size and perfect for traveling","plush smaller it would be perfect",{"topic":499,"percentOfMentions":500,"verbatims":501},"Strength",0.030299999999999997,[502],"mighty",{"topic":504,"percentOfMentions":500,"verbatims":505},"Ease Of Use",[506],"This was easy to figure out",{"topic":508,"percentOfMentions":509,"verbatims":510},"Portability",0.0227,[511],"works great for camping or travel",[513,519,523,527,532],{"topic":492,"percentOfMentions":514,"verbatims":515},0.1458,[516,517,518],"it is big","Small","But a lot larger than I expected",{"topic":456,"percentOfMentions":520,"verbatims":521},0.125,[522],"Made for a really uncomfortable week",{"topic":524,"percentOfMentions":520,"verbatims":525},"Value For Money",[526],"Waste of money",{"topic":528,"percentOfMentions":529,"verbatims":530},"Compactness",0.0833,[531],"all compact padded pillows are huge so dont compact very well",{"topic":533,"percentOfMentions":529,"verbatims":534},"Noise Level",[535],"It makes so much noise with the slightest movement",[537,539,541,543,545,547,550,553,556,558],{"reason":492,"pct":538},0.3558,{"reason":456,"pct":540},0.1821,{"reason":463,"pct":542},0.0974,{"reason":524,"pct":544},0.0654,{"reason":533,"pct":546},0.0545,{"reason":548,"pct":549},"Advertised Vs Actual Product",0.029500000000000002,{"reason":551,"pct":552},"Thickness",0.0269,{"reason":554,"pct":555},"Thin",0.0231,{"reason":557,"pct":555},"Functionality-Overall",{"reason":559,"pct":560},"Quality-Overall",0.0173,[562,566,571],{"term":30,"volume":563,"growthQoq":564,"conversionRate":565},32066,0.6825,0.0474,{"term":567,"volume":568,"growthQoq":569,"conversionRate":570},"nemo fillo",10618,0.6176,0.0421,{"term":572,"volume":573,"growthQoq":574,"conversionRate":575},"fillo pillow",2683,0.7771,0.0402,[577,584,589,594,600,606],{"title":578,"href":579,"score":580,"verdict":581,"marketSize":582,"growth90":583},"hydrogen water","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Fhydrogen-water",74,"watch",6582343.22,-0.2018,{"title":585,"href":586,"score":580,"verdict":581,"marketSize":587,"growth90":588},"england soccer jersey","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Fengland-soccer-jersey",140793.65,21.5956,{"title":590,"href":591,"score":580,"verdict":581,"marketSize":592,"growth90":593},"argentina jersey","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Fargentina-jersey",309450.4,17.7102,{"title":595,"href":596,"score":580,"verdict":597,"marketSize":598,"growth90":599},"frisbee","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Ffrisbee","launch",1917913.76,0.5967,{"title":601,"href":602,"score":603,"verdict":597,"marketSize":604,"growth90":605},"trampoline basketball hoop","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Ftrampoline-basketball-hoop",75,2317389,0.4919,{"title":607,"href":608,"score":603,"verdict":597,"marketSize":609,"growth90":610},"golf glove","\u002Fresearch\u002Fus\u002Fsports-outdoors\u002Fgolf-glove",4108648.57,0.6251,[612,619,626,633,640,647,654,661,664,671,678,685,692,699,706,713,720,727,734,740],{"nodeId":613,"label":614,"slug":615,"href":616,"nichesTracked":617,"marketSizeTotal":618},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15204068508,{"nodeId":620,"label":621,"slug":622,"href":623,"nichesTracked":624,"marketSizeTotal":625},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":627,"label":628,"slug":629,"href":630,"nichesTracked":631,"marketSizeTotal":632},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":634,"label":635,"slug":636,"href":637,"nichesTracked":638,"marketSizeTotal":639},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":641,"label":642,"slug":643,"href":644,"nichesTracked":645,"marketSizeTotal":646},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":648,"label":649,"slug":650,"href":651,"nichesTracked":652,"marketSizeTotal":653},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":655,"label":656,"slug":657,"href":658,"nichesTracked":659,"marketSizeTotal":660},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":662,"marketSizeTotal":663},8101,3930668084,{"nodeId":665,"label":666,"slug":667,"href":668,"nichesTracked":669,"marketSizeTotal":670},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":672,"label":673,"slug":674,"href":675,"nichesTracked":676,"marketSizeTotal":677},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":679,"label":680,"slug":681,"href":682,"nichesTracked":683,"marketSizeTotal":684},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":686,"label":687,"slug":688,"href":689,"nichesTracked":690,"marketSizeTotal":691},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":693,"label":694,"slug":695,"href":696,"nichesTracked":697,"marketSizeTotal":698},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":700,"label":701,"slug":702,"href":703,"nichesTracked":704,"marketSizeTotal":705},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":707,"label":708,"slug":709,"href":710,"nichesTracked":711,"marketSizeTotal":712},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":714,"label":715,"slug":716,"href":717,"nichesTracked":718,"marketSizeTotal":719},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":721,"label":722,"slug":723,"href":724,"nichesTracked":725,"marketSizeTotal":726},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":728,"label":729,"slug":730,"href":731,"nichesTracked":732,"marketSizeTotal":733},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":735,"label":736,"slug":737,"href":738,"nichesTracked":36,"marketSizeTotal":739},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":741,"label":742,"slug":743,"href":744,"nichesTracked":35,"marketSizeTotal":745},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]