---
title: "Nemo Fillo Pillow — $10K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/nemo-fillo-pillow"
last_updated: "2026-08-12T11:21:36.228Z"
locale: en
meta:
description: "Amazon product research for nemo fillo pillow: $10K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for nemo fillo pillow: $10K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Nemo Fillo Pillow — $10K/mo Amazon US Product Research"
---
# **Nemo Fillo Pillow**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 78Conversion 59Competition 0Returns 53Price range 95Avg price 92Brand share 0Review moat 76Quality gap 25
**Price range**
**Incredible****$46.72–$59.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$53.14**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+67.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****485**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$122K**
$122K/yr · 45K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is nemo fillo pillow profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, nemo fillo pillow is a $122K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nemo fillo pillow market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$106K–$133K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **161 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- NEMO Equipment100% - Open — no brand owns it (0%)
## **nemo fillo pillow demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +67.2% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/nemo-fillo-pillow/trend)
## **Top nemo fillo pillow search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **nemo fillo pillow**32K/yr+68.3%4.7% conv. - **nemo fillo**11K/yr+61.8%4.2% conv. - **fillo pillow**3K/yr+77.7%4.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/nemo-fillo-pillow/search-terms)
## **Top nemo fillo pillow products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$24K40%$49K60%$73K80%$98K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nemo Equipment Fillo Backpacking & Camping Pillow - Black Pearl/Birch Bud - One Size**NEMO Equipment**$47.73**4.6★829 rev](https://www.amazon.com/dp/B0DK7PMPQX) [2**Nemo Equipment Fillo Elite Ultralight Backpacking Pillow - Blue Horizon/Citron - One Size**NEMO Equipment**$58.96**4.7★249 rev](https://www.amazon.com/dp/B0DK7PR83X) [3**Nemo Equipment Fillo Backpacking & Camping Pillow - Blue Horizon/Ombre Blue - One Size**NEMO Equipment**$46.72**4.6★829 rev](https://www.amazon.com/dp/B0DK7QK43S) [4**Nemo Equipment Fillo Wide Camping Pillow - Silt Stripe - One Size**NEMO Equipment**$59.15**4.5★33 rev](https://www.amazon.com/dp/B0DK7R2FR5)
### **Newest**
by launch date
[**Nemo Equipment Fillo Backpacking & Camping Pillow - Black Pearl/Birch Bud - One Size**NEMO Equipment**$47.73**829 rev1y ago](https://www.amazon.com/dp/B0DK7PMPQX) [**Nemo Equipment Fillo Elite Ultralight Backpacking Pillow - Blue Horizon/Citron - One Size**NEMO Equipment**$58.96**249 rev1y ago](https://www.amazon.com/dp/B0DK7PR83X) [**Nemo Equipment Fillo Backpacking & Camping Pillow - Blue Horizon/Ombre Blue - One Size**NEMO Equipment**$46.72**829 rev1y ago](https://www.amazon.com/dp/B0DK7QK43S) [**Nemo Equipment Fillo Wide Camping Pillow - Silt Stripe - One Size**NEMO Equipment**$59.15**33 rev1y ago](https://www.amazon.com/dp/B0DK7R2FR5)
### **Trending**
90-day click momentum
[**Nemo Equipment Fillo Elite Ultralight Backpacking Pillow - Blue Horizon/Citron - One Size**NEMO Equipment**$58.96**4.7★**▲ 53%**](https://www.amazon.com/dp/B0DK7PR83X) [**Nemo Equipment Fillo Wide Camping Pillow - Silt Stripe - One Size**NEMO Equipment**$59.15**4.5★**▲ 32%**](https://www.amazon.com/dp/B0DK7R2FR5) [**Nemo Equipment Fillo Backpacking & Camping Pillow - Black Pearl/Birch Bud - One Size**NEMO Equipment**$47.73**4.6★**— 9%**](https://www.amazon.com/dp/B0DK7PMPQX) [**Nemo Equipment Fillo Backpacking & Camping Pillow - Blue Horizon/Ombre Blue - One Size**NEMO Equipment**$46.72**4.6★**▼ 64%**](https://www.amazon.com/dp/B0DK7QK43S)
## **What reviews say buyers love and hate about nemo fillo pillow**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**27%
*“Very comfy”*
**Cushion**18%
*“A great pillow that is comfortable”*
**Soft Feel**9%
*“It is lite”*
**Weight Light**9%
*“Super lightweight”*
**Washability**5%
*“Very comfortable and love that tge cover can be washed”*
**Sleep Quality**5%
*“Great for side sleepers”*
**Size-Overall**4%
*“one this size is really good for when I travel”*
**Strength**3%
*“mighty”*
**Ease Of Use**3%
*“This was easy to figure out”*
**Portability**2%
*“works great for camping or travel”*
### **What buyers complain about **
**Size-Overall**15%
*“it is big”*
**Comfort-Overall**13%
*“Made for a really uncomfortable week”*
**Value For Money**13%
*“Waste of money”*
**Compactness**8%
*“all compact padded pillows are huge so dont compact very well”*
**Noise Level**8%
*“It makes so much noise with the slightest movement”*
### **Top return reasons **
**Size-Overall**36%
**Comfort-Overall**18%
**Cushion**10%
**Value For Money**7%
**Noise Level**5%
**Advertised Vs Actual Product**3%
**Thickness**3%
**Thin**2%
**Functionality-Overall**2%
**Quality-Overall**2%
## **Common nemo fillo pillow questions**
- **Is nemo fillo pillow profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 4 tracked products. 90-day search growth is +67.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the nemo fillo pillow niche?**
- 1 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nemo fillo pillow?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Value For Money. The return rate is 2.9%.
- **When does demand for nemo fillo pillow peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the nemo fillo pillow niche?**
- Listings span $46.72–$59.15; the average listing price is $53.14 (sweet spot $15–$100). The average incumbent carries 485 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)