---
title: "Morrell High Roller Target — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/morrell-high-roller-target"
last_updated: "2026-08-12T13:49:06.029Z"
locale: en
meta:
description: "Amazon product research for morrell high roller target: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for morrell high roller target: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Morrell High Roller Target — Amazon US Product Research"
---
# **Morrell High Roller Target**
**Skip it**
Prices mostly outside the sweet spot ($18.91–$658.43) — this niche doesn't clear our bar today.
Market size 21Growth 37Conversion 20Competition 35Returns 99Price range 13Avg price 59Brand share 23Review moat 52Quality gap 43
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$147.25**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,403.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$83K**
$83K/yr · 36K searches
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$18.91–$658.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is morrell high roller target profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, morrell high roller target is a $83K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **morrell high roller target market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$74K–$110K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **45%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **188 days**
## **Competition: brands, sellers & click share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**4%**
- Morrell58% - VEVOR11% - Kalkal8% - Delta McKenzie7% - LWANO6% - Black Hole5% - Open — no brand owns it (2 brands, 4%)
## **morrell high roller target demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.
900700Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/morrell-high-roller-target/trend)
## **Top morrell high roller target search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **delta mckenzie**5K/yr+4.6%0.0% conv. - **morrell high roller**4K/yr+129.7%1.3% conv. - **black hole archery target**3K/yr+44.5%2.1% conv. - **dice archery target**4K/yr+40.5%1.7% conv. - **dice bow target**6K/yr+36.3%1.1% conv. - **dice target**3K/yr+31.3%1.1% conv. - **morrell high roller target**4K/yr-42.3%1.0% conv. - **delta mckenzie predator target**5K/yr-76.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/morrell-high-roller-target/search-terms)
## **Top morrell high roller target products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$17K30%$25K40%$33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrell Big High Roller Foam Archery Target 17lb 6-Sided Cube w/ 21 Bullseyes and Carry Handle - Dice Practice Target for Compound Bows and Crossbow Red**Morrell**$209.04**4.6★287 rev](https://www.amazon.com/dp/B08587DX9Z) [2**Morrell High Roller Foam Archery Target 6-Sided Cube with 21 Bullseyes Red 13 x 13 - Portable Backyard Target for Broadheads Field Points Compound Bows and Crossbows Built-in Carrying Handle**Morrell**$130.71**4.6★287 rev](https://www.amazon.com/dp/B09SJ4S6X4) [3**VEVOR Archery Target Block 15x15 All-Side Block Target Block Outdoor Portable Crossbow Target with Carry Handle Easy Arrow Removal Great Visibility Lightweight Easy to Transport Black**VEVOR**$64.40**4.5★209 rev](https://www.amazon.com/dp/B0CNCZJZRT) [4**Morrell Targets Center Punch 24 Inch Foam Frame with High Roller Insert Layered Archery Block for Compound Bows and Crossbows Black/Red**Morrell**$311.81**5.0★2 rev](https://www.amazon.com/dp/B0FGL25B34) [5**Morrell Targets Center Punch 35 Inch Foam Frame with High Roller Insert Layered Archery Block for Compound Bows and Crossbows Black/Red**Morrell**$658.43**5.0★2 rev](https://www.amazon.com/dp/B0FGKN3XF8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice**Kalkal**$57.87**70 rev6mo ago](https://www.amazon.com/dp/B0GGS1NQ9J) [**Kalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice**Kalkal**$59.63**70 rev6mo ago](https://www.amazon.com/dp/B0GCZNJ2KB) [**LWANO 18 Sided Cube Archery Target Youth Compound Bow Backyard Shooting**LWANO**$80.19**31 rev7mo ago](https://www.amazon.com/dp/B0GCDPVHP7) [**Morrell Targets Center Punch 24 Inch Foam Frame with High Roller Insert Layered Archery Block for Compound Bows and Crossbows Black/Red**Morrell**$311.81**2 rev1y ago](https://www.amazon.com/dp/B0FGL25B34) [**Morrell Targets Center Punch 35 Inch Foam Frame with High Roller Insert Layered Archery Block for Compound Bows and Crossbows Black/Red**Morrell**$658.43**2 rev1y ago](https://www.amazon.com/dp/B0FGKN3XF8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pacer Rollr GRL Lilly - Womens Blue/Pink Size 09**Pacer**$49.24**4.7★**▲ 190%**](https://www.amazon.com/dp/B08MVFCJRD) [**Kalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice**Kalkal**$57.87**4.3★**▲ 170%**](https://www.amazon.com/dp/B0GGS1NQ9J) [**Champion Range and Target Traps and Targets Metal Pop-Up Target (Diamond Shape) Orange 7 1/2 x 2 3/4**Champion**$18.91**4.5★**▲ 143%**](https://www.amazon.com/dp/B007ZNTDEO) [**LWANO 18 Sided Cube Archery Target Youth Compound Bow Backyard Shooting**LWANO**$80.19**4.2★**▲ 128%**](https://www.amazon.com/dp/B0GCDPVHP7) [**Kalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice**Kalkal**$59.63**4.3★**▲ 112%**](https://www.amazon.com/dp/B0GCZNJ2KB)
**~~View all trending →~~**
## **What reviews say buyers love and hate about morrell high roller target**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Great Quality High-Density Closed-Cell Foam”*
**Durability**15%
*“it's holding up well”*
**Value For Money**9%
*“Good Value”*
**Weight Light**7%
*“This block is very very light weight”*
**Ease Of Use**6%
*“Simple and effective”*
**Size-Overall**5%
*“Large and great to use”*
**Advertised Vs Actual Product**4%
*“Is as advertised”*
**Range**3%
*“This archery target is a nice addition to my shooting range”*
**Color**2%
*“The colors are bright”*
**Efficiency**2%
*“Works well enough”*
### **What buyers complain about **
**Size-Overall**12%
*“Small”*
**Quality-Overall**9%
*“Not great quality for long term use”*
**Durability**9%
*“They don't last”*
**Ease Of Use**6%
*“are difficult to extract”*
**Weight Light**6%
*“Very light weight too”*
**Advertised Vs Actual Product**5%
*“I am fed up with false advertising”*
**Weight Heavy**4%
*“its heavy for its size”*
**Value For Money**4%
*“Dont waste your money there are better for less”*
**Grip**3%
*“Can sometimes have issues falling over”*
**Assembly/Installation**2%
*“poorly put together”*
### **Top return reasons **
**Size-Overall**53%
**Advertised Vs Actual Product**9%
**Quality-Overall**6%
**Material Quality**5%
**Strength**4%
**Value For Money**4%
**Product Condition**3%
**Weight Heavy**2%
**Defective Material/Parts**2%
**Durability**2%
## **Common morrell high roller target questions**
- **Is morrell high roller target profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the morrell high roller target niche?**
- 8 brands and 40 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in morrell high roller target?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.3%.
- **When does demand for morrell high roller target peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the morrell high roller target niche?**
- Listings span $18.91–$658.43; the average listing price is $147.25 (sweet spot $15–$100). The average incumbent carries 1,403 reviews — the moat a new listing must climb.
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