---
title: "Mlb — $12K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/mlb"
last_updated: "2026-08-12T14:30:34.664Z"
locale: en
meta:
description: "Amazon product research for mlb: $12K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mlb: $12K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mlb — $12K/mo Amazon US Product Research (2026)"
---
# **Mlb**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 31Growth 48Conversion 3Competition 82Returns 45Price range 87Avg price 95Brand share 68Review moat 29Quality gap 19
**Avg price**
**Incredible****$28.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.99–$91.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+18.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$142K**
$142K/yr · 2.1M searches
**Review moat**
**Okay****3,638.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
## **Is mlb profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mlb is a $142K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mlb market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$172K–$229K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#1,327**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **67%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **159 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**147**
**Top-5 brand share**
**64%**
Top 20: 97%
**Top-5 click share**
**33%**
Top 20: 74%
**Open market**
**29%**
- 4729% - SUPBOMM11% - Rawlings9% - Franklin Sports9% - New Era7% - Outerstuff7%
## **mlb demand & seasonality**
Weekly Amazon search volume, last 15 weeks — +18.3% search growth over the last 90 days.
120K80KSpike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/mlb/trend)
## **Top mlb products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$9K9%$13K12%$17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUPBOMM Baseball Rope Necklaces League Team Colors Braided Necklace Baseball Team Gifts Yankees**SUPBOMM**$7.68**4.5★283 rev](https://www.amazon.com/dp/B0DNWQNMB2) [2**47 New York Yankees Adjustable Cap Clean Up MLB Brown One Size**47**$36.53**4.7★1,704 rev](https://www.amazon.com/dp/B07DMMCXF4) [3**Rawlings | Official League Recreational Use Practice Baseballs | Youth/8U | OLB3 | Bucket | 24 Count**Rawlings**$49.36**4.7★6,529 rev](https://www.amazon.com/dp/B0015CFUZW) [4**47 New York Yankees Thorn Clean Up Dad Hat Baseball Cap - Black/Rose**47**$38.87**4.7★380 rev](https://www.amazon.com/dp/B0BL6R6TCB) [5**Franklin Sports MLB Kids Soft Foam Baseballs - (3) Official Size Soft Foam Practice Baseballs for Kids - Perfect for Hitting and Indoor or Outdoor Play - 3 Pack - Official MLB Licensed Product**Franklin Sports**$11.66**4.7★2,114 rev](https://www.amazon.com/dp/B0DJ21VKLW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOCO New York Yankees X-Large Slides for Men MLB Molded EVA Foam Sandals | Water Resistant Officially Licensed**FOCO**$32.31**2 rev4mo ago](https://www.amazon.com/dp/B0GSCMD497) [**Kaleduo Baseball Fans Car Keychain Keyring Leather Car Key Chain Compatible with New York Yankees Baseball Fans Delicate Gifts for Men Women NY Yankees**Kaleduo**$11.02**349 rev1y ago](https://www.amazon.com/dp/B0DQPK5N8S) [**2PCS Car Cup Holder Coaster Auto Cup Holder Insert Coaster for New York Yankees Baseball Fans Non-Slip Car Drink Holder Coaster Car Interior Accessories NY Yankees**Kaleduo**$11.19**375 rev1y ago](https://www.amazon.com/dp/B0DQPLZC21) [**SUPBOMM Baseball Rope Necklaces League Team Colors Braided Necklace Baseball Team Gifts Yankees**SUPBOMM**$7.68**283 rev1y ago](https://www.amazon.com/dp/B0DNWQNMB2) [**Youth New York 99 Baseball Jerseys Stitched Shirts Hip Hop Kids Uniforms for Xmas Party Gift (Gray X-Small)**Wenhbeirg**$28.83**93 rev1y ago](https://www.amazon.com/dp/B0DKTQ7F9X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FOCO New York Yankees X-Large Slides for Men MLB Molded EVA Foam Sandals | Water Resistant Officially Licensed**FOCO**$32.31**5.0★**▲ 165%**](https://www.amazon.com/dp/B0GSCMD497) [**Youth New York 99 Baseball Jerseys Stitched Shirts Hip Hop Kids Uniforms for Xmas Party Gift (Gray X-Small)**Wenhbeirg**$28.83**4.5★**▲ 163%**](https://www.amazon.com/dp/B0DKTQ7F9X) [**Outerstuff Shohei Ohtani Los Angeles Dodgers MLB Kids Youth 8-20 Blue Alternate Player Jersey (US Numeric 14 16 Regular Shohei Ohtani Los Angeles Dodgers Blue)**Outerstuff**$91.65**4.6★**▲ 161%**](https://www.amazon.com/dp/B0D9KPCKDH) [**Youth New York 99 Baseball Jerseys Stitched Shirts Hip Hop Kids Uniforms for Xmas Party Gift (Gray Small)**Wenhbeirg**$29.21**4.5★**▲ 121%**](https://www.amazon.com/dp/B0DKTRB5VR) [**Franklin Sports MLB Batting Gloves - CFX Pro Adult + Youth Batting Gloves Pair - Baseball + Softball Gear - Premium Pro-Quality Leather - Carolina Blue Highlight - Adult Large**Franklin Sports**$40.53**4.6★**▲ 119%**](https://www.amazon.com/dp/B0CF82NY79)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mlb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Great quality, arrives in perfect condition”*
**Size-Overall**17%
*“Fits great”*
**Color**12%
*“Vibrant colors”*
**Value For Money**5%
*“Price is affordable”*
**Comfort-Overall**5%
*“It is comfortable”*
**Advertised Vs Actual Product**5%
*“as advertised”*
**Material Quality**3%
*“Love it great material and very comfortable”*
**Gifting Purpose**3%
*“Birthday Present”*
**Shape/Style**3%
*“Good hat holds shape”*
**Adjustability/Rotatability/Reclining**2%
*“Its adjustable”*
### **What buyers complain about **
**Quality-Overall**26%
*“so not game quality”*
**Size-Overall**16%
*“size up”*
**Durability**14%
*“Not lasting”*
**Color**5%
*“Color is not as shown”*
**Value For Money**4%
*“Does not justify the price at all”*
**Ease Of Cleaning**3%
*“Dirty”*
**Storage Capacity**3%
*“Capacity is not as advertised”*
**Chain/Key Quality**3%
*“Nice pendant, cheap chain”*
**Ease Of Use**3%
*“it may take some time to take it off”*
**Weather Proof**2%
*“Not UV resistant”*
### **Top return reasons **
**Size-Overall**50%
**Color**16%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Shape/Style**4%
**Material Quality**3%
**Quality-Overall**2%
**Product Condition**2%
**Hard Feel**2%
**Length**1%
## **Common mlb questions**
- **Is mlb profitable to sell on Amazon United States?**
- The niche generates $142K/yr across 49 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the mlb niche?**
- 25 brands and 147 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in mlb?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 3.4%.
- **What does it cost to enter the mlb niche?**
- Listings span $6.99–$91.65; the average listing price is $28.62 (sweet spot $15–$100). The average incumbent carries 3,638 reviews — the moat a new listing must climb.
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