---
title: "Michigan Wolverines Hat — $9K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/michigan-wolverines-hat"
last_updated: "2026-08-12T13:56:21.262Z"
locale: en
meta:
description: "Amazon product research for michigan wolverines hat: $9K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for michigan wolverines hat: $9K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Michigan Wolverines Hat — $9K/mo Amazon US Product Research"
---
# **Michigan Wolverines Hat**
**Skip it**
Soft demand (-30.7% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 10Conversion 29Competition 71Returns 38Price range 86Avg price 95Brand share 62Review moat 86Quality gap 27
**Avg price**
**Incredible****$26.17**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****283.45**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$12.49–$36.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$112K**
$112K/yr · 183K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-30.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is michigan wolverines hat profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, michigan wolverines hat is a $112K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **michigan wolverines hat market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$131K–$157K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#4,074**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **71%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **171 days**
## **Competition: brands, sellers & click share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 85%
**Open market**
**25%**
- ZHATS18% - Pro Sport Brand15% - Desert Cactus13% - Legacy12% - The Game10% - LEMOISTARS8%
## **michigan wolverines hat demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/michigan-wolverines-hat/trend)
## **Top michigan wolverines hat search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **michigan hat**71K/yr-25.6%1.8% conv. - **michigan wolverines hat**53K/yr-41.0%1.1% conv. - **university of michigan hat**19K/yr-34.6%2.8% conv. - **michigan hats for men**11K/yr-7.1%1.8% conv. - **michigan hats**7K/yr-18.9%1.1% conv. - **michigan wolverines hats**6K/yr-4.2%0.7% conv. - **michigan baseball cap**4K/yr-4.4%1.8% conv. - **u of m hat**5K/yr-40.1%2.7% conv. - **michigan wolverine hats**5K/yr-75.3%1.8% conv. - **michigan football hat**3K/yr-9.7%1.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/michigan-wolverines-hat/search-terms)
## **Top michigan wolverines hat products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$9K12%$13K16%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NCAA Zephyr Michigan Wolverines Mens Scholarship Relaxed Hat Adjustable Team Color**ZHATS**$21.07**4.6★148 rev](https://www.amazon.com/dp/B0725XB7W2) [2**The Game NCAA Michigan Wolverines Hat Unisex One Size Adjustable**The Game**$19.25**4.8★707 rev](https://www.amazon.com/dp/B07DLTT4LV) [3**Michigan Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom**LEMOISTARS**$14.60**4.8★299 rev](https://www.amazon.com/dp/B0FG2C6XH4) [4**Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Michigan)**Pro Sport Brand**$24.58**4.2★99 rev](https://www.amazon.com/dp/B0F6VMSRDD) [5**Desert Cactus University of Michigan Baseball Hat Wolverines UM U of M Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style A1) Blue**Desert Cactus**$29.37**4.6★77 rev](https://www.amazon.com/dp/B0DHDDMXG5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UGP Campus Apparel HT953E - Michigan Wolverines 2026 Basketball National Champions Simple Path - Sports Team Dad Hat - One Size - Navy**UGP Campus Apparel**$34.28**7 rev3mo ago](https://www.amazon.com/dp/B0GW9LQG6L) [**UGP Campus Apparel HT953E - Michigan Wolverines 2026 Basketball National Champions Simple Path - Sports Team Dad Hat - One Size - Yellow**UGP Campus Apparel**$35.28**7 rev3mo ago](https://www.amazon.com/dp/B0GW9K7PZR) [**HUIGONGSHOU Sport Baseball Cap for Men Women Embroidery Unisex Hats Athletic Outdoor Casual Adjustable Caps**HUIGONGSHOU**$17.33**23 rev7mo ago](https://www.amazon.com/dp/B0G4WRZZFV) [**Michigan Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom**LEMOISTARS**$14.60**299 rev1y ago](https://www.amazon.com/dp/B0FG2C6XH4) [**Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Michigan)**Pro Sport Brand**$24.50**47 rev1y ago](https://www.amazon.com/dp/B0FCTKZVB9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UGP Campus Apparel HT953E - Michigan Wolverines 2026 Basketball National Champions Simple Path - Sports Team Dad Hat - One Size - Yellow**UGP Campus Apparel**$35.28**4.2★**▲ 227%**](https://www.amazon.com/dp/B0GW9K7PZR) [**UGP Campus Apparel HT953E - Michigan Wolverines 2026 Basketball National Champions Simple Path - Sports Team Dad Hat - One Size - Navy**UGP Campus Apparel**$34.28**4.2★**▲ 205%**](https://www.amazon.com/dp/B0GW9LQG6L) [**The Game NCAA Michigan Wolverines Hat Unisex One Size Adjustable**The Game**$19.25**4.8★**▲ 166%**](https://www.amazon.com/dp/B07DLTT4LV) [**Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Michigan)**Pro Sport Brand**$24.50**4.7★**▲ 147%**](https://www.amazon.com/dp/B0FCTKZVB9) [**HUIGONGSHOU Sport Baseball Cap for Men Women Embroidery Unisex Hats Athletic Outdoor Casual Adjustable Caps**HUIGONGSHOU**$17.33**4.9★**▲ 123%**](https://www.amazon.com/dp/B0G4WRZZFV)
**~~View all trending →~~**
## **What reviews say buyers love and hate about michigan wolverines hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Great looking hat and good quality”*
**Size-Overall**24%
*“Fit well”*
**Color**8%
*“Go Blue”*
**Material Quality**8%
*“the fabric will likely be cool in warm weather”*
**Comfort-Overall**5%
*“Comfortable and looks good”*
**Product Condition**4%
*“it comes out looking brand new”*
**Durability**4%
*“durable”*
**Value For Money**3%
*“Great value”*
**Advertised Vs Actual Product**3%
*“It looks like that”*
**Gifting Purpose**2%
*“Bought for a gift”*
### **What buyers complain about **
**Color**25%
*“Should have gotten another color”*
**Advertised Vs Actual Product**8%
*“Definitely not washed like it shows in the photo”*
**Ethical Trade/Fair Trade**8%
*“Supplier is not to be trusted”*
**Washability**8%
*“Definitely not washed like it shows in the photo”*
**Shape/Style**8%
*“The hat had no support to give it shape”*
**Size-Overall**6%
*“it won't fit”*
**Quality-Overall**6%
*“Not fanatics quality”*
**Value For Money**6%
*“little high priced,”*
### **Top return reasons **
**Size-Overall**53%
**Color**14%
**Advertised Vs Actual Product**7%
**Quality-Overall**4%
**Shape/Style**4%
**Material Quality**4%
**Value For Money**3%
**Adjustability/Rotatability/Reclining**2%
**Product Condition**1%
**Strength**1%
## **Common michigan wolverines hat questions**
- **Is michigan wolverines hat profitable to sell on Amazon United States?**
- The niche generates $112K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the michigan wolverines hat niche?**
- 14 brands and 23 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in michigan wolverines hat?**
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Ethical Trade/Fair Trade. The return rate is 4.0%.
- **When does demand for michigan wolverines hat peak?**
- Demand peaks in Sep–Oct–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the michigan wolverines hat niche?**
- Listings span $12.49–$36.10; the average listing price is $26.17 (sweet spot $15–$100). The average incumbent carries 283 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)