---
title: "Search terms — michigan wolverines apparel"
canonical_url: "https://flapen.com/research/us/sports-outdoors/michigan-wolverines-apparel/search-terms"
last_updated: "2026-08-12T16:51:36.543Z"
locale: en
meta:
  description: "Amazon product research for michigan wolverines apparel: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for michigan wolverines apparel: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Search terms — michigan wolverines apparel"
---

# **Michigan Wolverines Apparel**

**Worth a look**

Shows a sweet-spot price point ($24.83 avg), but soft demand (-26.6% this quarter) keeps it on the watch list.

Market size 69Growth 12Conversion 24Competition 89Returns 67Price range 86Avg price 95Brand share 42Review moat 50Quality gap 24

**Avg price**

**Incredible****$24.83**

avg listing price — sweet spot $15–$100

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Price range**

**Great****$9.30–$58.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$704K**

$704K/yr · 1.5M searches

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****1,534.52**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-26.6%**

90-day search growth — must beat 0% to launch

## Search terms