---
title: "Michigan Wolverines Apparel — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/michigan-wolverines-apparel"
last_updated: "2026-08-12T14:50:11.773Z"
locale: en
meta:
description: "Amazon product research for michigan wolverines apparel: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for michigan wolverines apparel: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Michigan Wolverines Apparel — Amazon US Product Research"
---
# **Michigan Wolverines Apparel**
**Worth a look**
Shows a sweet-spot price point ($24.83 avg), but soft demand (-26.6% this quarter) keeps it on the watch list.
Market size 69Growth 12Conversion 24Competition 89Returns 67Price range 86Avg price 95Brand share 42Review moat 50Quality gap 24
**Avg price**
**Incredible****$24.83**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Price range**
**Great****$9.30–$58.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$704K**
$704K/yr · 1.5M searches
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,534.52**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-26.6%**
90-day search growth — must beat 0% to launch
## **Is michigan wolverines apparel profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, michigan wolverines apparel is a $704K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **michigan wolverines apparel market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **25K–30K**
- avg 100–250/product
- **Revenue / yr**
- **$621K–$745K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#9,435**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **97%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **174 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**80%**
Top 20: 99%
**Top-5 click share**
**26%**
Top 20: 59%
**Open market**
**17%**
- LOGOVISION41% - UGP Campus Apparel22% - TCK9% - ZHATS4% - LEMOISTARS3% - YouTheFan3% - Open — no brand owns it (16 brands, 17%)
## **michigan wolverines apparel demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 7.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/michigan-wolverines-apparel/trend)
## **Top michigan wolverines apparel search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **michigan wolverines apparel**451K/yr-57.9%0.7% conv. - **university of michigan**188K/yr+2.1%0.9% conv. - **michigan**187K/yr-21.6%0.3% conv. - **michigan wolverines**282K/yr-20.5%0.5% conv. - **university of michigan apparel**65K/yr-43.3%0.8% conv. - **michigan t shirt**23K/yr+58.2%1.3% conv. - **michigan shirt**38K/yr-23.2%0.8% conv. - **michigan wolverines gifts**42K/yr+12.5%1.1% conv. - **university of michigan gifts**23K/yr+100.5%1.3% conv. - **u of m gifts**17K/yr+23.3%1.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/michigan-wolverines-apparel/search-terms)
## **Top michigan wolverines apparel products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$21K6%$42K9%$63K12%$84K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Large**LOGOVISION**$19.62**4.6★231 rev](https://www.amazon.com/dp/B0GJDBLW4D) [2**LOGOVISION University of Michigan Go Blue Lines Unisex Adult T Shirt Navy X-Large**LOGOVISION**$19.72**4.9★19 rev](https://www.amazon.com/dp/B0GJFZW6YL) [3**TCK Michigan Wolverines Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Blue/Maize Imported Large)**TCK**$17.70**4.8★1,621 rev](https://www.amazon.com/dp/B07ZWKVHQY) [4**LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Medium**LOGOVISION**$19.58**4.6★231 rev](https://www.amazon.com/dp/B0GJDJ36DH) [5**NCAA Zephyr Michigan Wolverines Mens Scholarship Relaxed Hat Adjustable Team Color**ZHATS**$21.07**4.6★148 rev](https://www.amazon.com/dp/B0725XB7W2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOGOVISION University of Michigan Spirit Pennant Design Unisex Adult T Shirt Navy Medium**LOGOVISION**$19.74**14 rev5mo ago](https://www.amazon.com/dp/B0GK12XSTP) [**LOGOVISION University of Michigan Spirit Pennant Design Unisex Adult T Shirt Navy Large**LOGOVISION**$19.77**14 rev5mo ago](https://www.amazon.com/dp/B0GK18JY1C) [**LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Large**LOGOVISION**$19.62**231 rev6mo ago](https://www.amazon.com/dp/B0GJDBLW4D) [**LOGOVISION University of Michigan Go Blue Lines Unisex Adult T Shirt Navy X-Large**LOGOVISION**$19.72**19 rev6mo ago](https://www.amazon.com/dp/B0GJFZW6YL) [**LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Medium**LOGOVISION**$19.58**231 rev6mo ago](https://www.amazon.com/dp/B0GJDJ36DH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOGOVISION University of Michigan Go Blue Lines Unisex Adult T Shirt Navy Large**LOGOVISION**$19.74**4.9★**▲ 126%**](https://www.amazon.com/dp/B0GJFNFLBY) [**TCK Michigan Wolverines Perimeter Crew Socks (Navy/Gold/White Small)**TCK**$16.65**4.7★**▲ 125%**](https://www.amazon.com/dp/B0779S1JK7) [**LOGOVISION University of Michigan Large Unisex Adult T Shirt Athletic Heather X-Large**LOGOVISION**$19.52**4.6★**▲ 114%**](https://www.amazon.com/dp/B0GJDFZMPS) [**LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy Medium**LOGOVISION**$19.58**4.6★**▲ 109%**](https://www.amazon.com/dp/B0GJDJ36DH) [**LOGOVISION University of Michigan Stacked Unisex Adult T Shirt Navy X-Large**LOGOVISION**$19.52**4.6★**▲ 109%**](https://www.amazon.com/dp/B0GJDFRSNZ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about michigan wolverines apparel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Top tier quality and beautiful set”*
**Size-Overall**17%
*“Great fit”*
**Color**10%
*“The colors are bright”*
**Value For Money**6%
*“good value for the money”*
**Grip**5%
*“Easy to grip”*
**Advertised Vs Actual Product**5%
*“As described”*
**Material Quality**4%
*“Feels like a good thick material”*
**Gifting Purpose**4%
*“It was a gift”*
**Soft Feel**4%
*“The material feels comfortable and soft, making it great for all-day wear”*
**Comfort-Overall**2%
*“is very comfortable”*
### **What buyers complain about **
**Quality-Overall**15%
*“Low quality”*
**Size-Overall**10%
*“runs a bit large”*
**Thickness**8%
*“It's fairly thin”*
**Print Quality**7%
*“The logo was printed crooked”*
**Color**5%
*“the color fades with washing”*
**Advertised Vs Actual Product**4%
*“Digital printing doesnt feel like this”*
**Material Quality**3%
*“Not the same material as the exact same shirt bought a year ago”*
**Value For Money**3%
*“Expensive and not worth the money”*
**Durability**3%
*“zero durability”*
**Design-Overall**3%
*“Design peels off”*
### **Top return reasons **
**Size-Overall**57%
**Value For Money**4%
**Chest Fit**3%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Grip**3%
**Color**3%
**Inflation/Deflation**2%
**Length**2%
## **Common michigan wolverines apparel questions**
- **Is michigan wolverines apparel profitable to sell on Amazon United States?**
- The niche generates $704K/yr across 73 tracked products. 5 of 26 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the michigan wolverines apparel niche?**
- 22 brands and 28 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in michigan wolverines apparel?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.3%.
- **When does demand for michigan wolverines apparel peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 7.7× the quietest.
- **What does it cost to enter the michigan wolverines apparel niche?**
- Listings span $9.30–$58.06; the average listing price is $24.83 (sweet spot $15–$100). The average incumbent carries 1,535 reviews — the moat a new listing must climb.
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