---
title: "Michigan Wolverines Apparel Kids — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/michigan-wolverines-apparel-kids"
last_updated: "2026-08-12T15:51:44.533Z"
locale: en
meta:
description: "Amazon product research for michigan wolverines apparel kids: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for michigan wolverines apparel kids: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Michigan Wolverines Apparel Kids — Amazon US Product Research"
---
# **Michigan Wolverines Apparel Kids**
**Skip it**
Soft demand (-65.6% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 15Competition 78Returns 21Price range 95Avg price 95Brand share 9Review moat 83Quality gap 28
**Avg price**
**Incredible****$26.40**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.95–$51.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****349.31**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$11K**
$11K/yr · 36K searches
**Growth**
**Bad****-65.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is michigan wolverines apparel kids profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, michigan wolverines apparel kids is a $11K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **michigan wolverines apparel kids market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$20K–$26K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#22,228**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **94%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **176 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**7 **—flat
**Sellers**
**9**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 79%
**Open market**
**1%**
- UGP Campus Apparel57% - Wes and Willy25% - Blue 849% - J2 Sport4% - LOGOVISION2% - Outerstuff2% - Open — no brand owns it (1 brand, 1%)
## **michigan wolverines apparel kids demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -65.6% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/michigan-wolverines-apparel-kids/trend)
## **Top michigan wolverines apparel kids search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **kids michigan shirt**5K/yr-56.9%0.5% conv. - **youth michigan shirt**4K/yr-63.8%0.5% conv. - **michigan wolverines kids**3K/yr-37.6%0.0% conv. - **michigan wolverines apparel kids**9K/yr-79.3%0.9% conv. - **michigan wolverines kids apparel**3K/yr-68.9%0.0% conv. - **michigan wolverines apparel youth**3K/yr-71.2%0.7% conv. - **kids michigan wolverines apparel**6K/yr-73.2%0.0% conv. - **michigan wolverines youth**1K/yr-52.7%0.0% conv. - **youth michigan wolverines apparel**3K/yr-96.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/michigan-wolverines-apparel-kids/search-terms)
## **Top michigan wolverines apparel kids products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4538%$90612%$1K16%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YS03 - Michigan Wolverines Arch Logo Youth T-Shirt - Large - Navy**UGP Campus Apparel**$24.21**4.5★471 rev](https://www.amazon.com/dp/B0725GXZ3X) [2**Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Michigan Wolverines 5 Midnight**Wes and Willy**$21.89**4.8★1,655 rev](https://www.amazon.com/dp/B088FZ1JDG) [3**Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Michigan Wolverines 3T Midnight**Wes and Willy**$21.86**4.8★1,655 rev](https://www.amazon.com/dp/B088FZJYMB) [4**UGP Campus Apparel YS03 - Michigan Wolverines Arch Logo Youth T-Shirt - Small - Navy**UGP Campus Apparel**$24.24**4.5★471 rev](https://www.amazon.com/dp/B071F1NX65) [5**J2 Sport University of Michigan Wolverines NCAA Go Blue Slice Youth T-Shirt**J2 Sport**$23.64**4.8★8 rev](https://www.amazon.com/dp/B08FRS18QB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UGP Campus Apparel 953D - Michigan Wolverines 2026 Basketball National Champions Retro Shootout - Sports Team Toddler T-Shirt - 2T - Heather**UGP Campus Apparel**$31.96**0 rev3mo ago](https://www.amazon.com/dp/B0GW9NWMLR) [**LOGOVISION University of Michigan Mascot Kids T Shirt for Youth Boys and Girls Navy Medium**LOGOVISION**$15.95**2 rev6mo ago](https://www.amazon.com/dp/B0GJGD631G) [**NCAA Kids Youth 4-20 Official Primary Logo Team Color T-Shirt (US Numeric 8 Regular Michigan Wolverines - Navy Michigan Wolverines)**Outerstuff**$17.50**22 rev10mo ago](https://www.amazon.com/dp/B0FRBQL7QS) [**Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Michigan Wolverines7Bold Gold**Wes and Willy**$21.99**1,655 rev1y ago](https://www.amazon.com/dp/B0DXM91972) [**Wes and Willy NCAA Kids S/S Cloudy Yarn Tee Michigan Wolverines M Midnight**Wes and Willy**$23.99**209 rev3y ago](https://www.amazon.com/dp/B0BLTCCQ3P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UGP Campus Apparel 953D - Michigan Wolverines 2026 Basketball National Champions Retro Shootout - Sports Team Toddler T-Shirt - 2T - Heather**UGP Campus Apparel**$31.96**0.0★**▲ 350%**](https://www.amazon.com/dp/B0GW9NWMLR) [**LOGOVISION University of Michigan Mascot Kids T Shirt for Youth Boys and Girls Navy Medium**LOGOVISION**$15.95**5.0★**▲ 350%**](https://www.amazon.com/dp/B0GJGD631G) [**Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Michigan Wolverines7Bold Gold**Wes and Willy**$21.99**4.8★**▲ 235%**](https://www.amazon.com/dp/B0DXM91972) [**Wes and Willy NCAA Kids S/S Cloudy Yarn Tee Michigan Wolverines M Midnight**Wes and Willy**$23.99**4.7★**▲ 220%**](https://www.amazon.com/dp/B0BLTCCQ3P) [**Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Michigan Wolverines 3T Midnight**Wes and Willy**$21.86**4.8★**▲ 212%**](https://www.amazon.com/dp/B088FZJYMB)
**~~View all trending →~~**
## **What reviews say buyers love and hate about michigan wolverines apparel kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**33%
*“Good fit”*
**Gifting Purpose**17%
*“This is a Christmas gift”*
**Quality-Overall**17%
*“Great quality”*
**Color**17%
*“Go Blue”*
**Value For Money**6%
*“Good Price”*
### **What buyers complain about **
**Size-Overall**44%
*“Runs Small”*
**Quality-Overall**33%
*“Returned, the quality was poor”*
**Thickness**11%
*“Thin Material”*
### **Top return reasons **
**Size-Overall**71%
**Material Quality**5%
**Length**5%
**Print Quality**3%
**Advertised Vs Actual Product**3%
**Chest Fit**2%
**Value For Money**2%
**Color**2%
**Quality-Overall**2%
**Shoulder Fit**1%
## **Common michigan wolverines apparel kids questions**
- **Is michigan wolverines apparel kids profitable to sell on Amazon United States?**
- The niche generates $11K/yr across 35 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -65.6%. Flapen's verdict: Skip it (33/100).
- **How competitive is the michigan wolverines apparel kids niche?**
- 7 brands and 9 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in michigan wolverines apparel kids?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 6.2% — above our launch gate.
- **When does demand for michigan wolverines apparel kids peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 11.0× the quietest.
- **What does it cost to enter the michigan wolverines apparel kids niche?**
- Listings span $15.95–$51.33; the average listing price is $26.40 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.
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