---
title: "Michigan Tumbler — $1K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/michigan-tumbler"
last_updated: "2026-08-12T13:10:21.221Z"
locale: en
meta:
description: "Amazon product research for michigan tumbler: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for michigan tumbler: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Michigan Tumbler — $1K/mo Amazon US Product Research (2026)"
---
# **Michigan Tumbler**
**Skip it**
A small market ($14K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 51Conversion 24Competition 41Returns 84Price range 93Avg price 95Brand share 30Review moat 83Quality gap 17
**Avg price**
**Incredible****$28.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.35–$38.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****334.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+22.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$14K**
$14K/yr · 26K searches
## **Is michigan tumbler profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, michigan tumbler is a $14K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **michigan tumbler market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$29K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#269**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **20.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **166 days**
## **Competition: brands, sellers & click share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**7%**
- Rico Industries26% - Tervis25% - Simple Modern18% - Campus Colors12% - FANMATS6% - Hoiboo6% - Open — no brand owns it (3 brands, 7%)
## **michigan tumbler demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.2% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 9.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/michigan-tumbler/trend)
## **Top michigan tumbler search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **michigan tumbler**8K/yr+18.8%2.5% conv. - **michigan cup**7K/yr+9.1%2.6% conv. - **michigan yeti**3K/yr+52.4%1.3% conv. - **michigan wolverines tumbler**4K/yr+26.1%2.2% conv. - **michigan wolverines cup**4K/yr+30.0%2.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/michigan-tumbler/search-terms)
## **Top michigan tumbler products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5728%$1K12%$2K16%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simple Modern Officially Licensed Collegiate Michigan Wolverines 30 oz Tumbler with Flip Lid and Straws | Insulated Cup Stainless Steel | Gifts for Men Women | Trek Collection | University of Michigan**Simple Modern**$34.27**4.8★1,004 rev](https://www.amazon.com/dp/B0CH3PB4WS) [2**Rico Industries NCAA Michigan Wolverines Navy 24oz Stainless Steel Tumbler with Lid and Dual Functioning Lid**Rico Industries**$30.28**4.5★162 rev](https://www.amazon.com/dp/B0DZJPDGSD) [3**Michigan Wolverines NCAA 18oz Stainless Steel Insulated Tumbler BPA-Free**Campus Colors**$29.86**4.6★3,045 rev](https://www.amazon.com/dp/B09DQ7W4DW) [4**Tervis Made in USA Double Walled University of Michigan UM Wolverines Insulated Tumbler Cup Keeps Drinks Cold & Hot 24oz Tradition**Tervis**$15.56**4.7★56 rev](https://www.amazon.com/dp/B0842NVW8P) [5**Tervis Traveler Michigan Wolverines - MVP Triple Insulated Tumbler Travel Cup Keeps Drinks Cold & Hot 20oz Stainless Steel**Tervis**$33.83**5.0★8 rev](https://www.amazon.com/dp/B0DMP49829)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simple Modern Officially Licensed University of Michigan Wolverines NCAA Mens Basketball Champions Cup | March Madness 30oz Trek Tumbler Flip Lid & Straw | Insulated Stainless Steel | Gifts Men Women**Simple Modern**$35.15**4 rev3mo ago](https://www.amazon.com/dp/B0GVKYGH1B) [**The Memory Company Officially Licensed NCAA College Basketball Champs 2026 20oz Navy SS Tumbler DP National Basketball Champs 2026 University of Michigan**The Memory Company**$30.94**7 rev3mo ago](https://www.amazon.com/dp/B0GW5WFYXH) [**Rico Industries NCAA Michigan Wolverines 2026 Mens Basketball National Champions 22oz Stainless Steel Tumbler with Lid - Great For Coffee Tea Water or Cocktails**Rico Industries**$35.01**206 rev3mo ago](https://www.amazon.com/dp/B0GVPBWCQY) [**Logo Brands NCAA Michigan Wolverines March Madness National Champions 20 oz Stainless Steel Tumbler - Team Color | 20 Fluid Ounces | Stainless Steel**Logo Brands**$32.24**5 rev7mo ago](https://www.amazon.com/dp/B0GTX3L26K) [**Hoiboo Tumbler 30oz Straight Skinny Portable Handle Car Cups With Anti slip Sleeve Straw Dust Cover Sports Travel Stainless Steel Insulated Gifts for Men Women Fans**Hoiboo**$20.31**47 rev1y ago](https://www.amazon.com/dp/B0FH4D936X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Logo Brands NCAA Michigan Wolverines March Madness National Champions 20 oz Stainless Steel Tumbler - Team Color | 20 Fluid Ounces | Stainless Steel**Logo Brands**$32.24**5.0★**▲ 462%**](https://www.amazon.com/dp/B0GTX3L26K) [**Rico Industries NCAA Michigan Wolverines 2026 Mens Basketball National Champions 22oz Stainless Steel Tumbler with Lid - Great For Coffee Tea Water or Cocktails**Rico Industries**$35.01**4.6★**▲ 420%**](https://www.amazon.com/dp/B0GVPBWCQY) [**FANMATS NCAA Michigan Wolverines Stainless Steel 40 oz Handle Tumbler 40 Fluid Ounces | Team Color | Straw & Lid Included**FANMATS**$36.42**4.7★**▲ 335%**](https://www.amazon.com/dp/B0GPPGQLX8) [**Simple Modern Officially Licensed University of Michigan Wolverines NCAA Mens Basketball Champions Cup | March Madness 30oz Trek Tumbler Flip Lid & Straw | Insulated Stainless Steel | Gifts Men Women**Simple Modern**$35.15**5.0★**▲ 219%**](https://www.amazon.com/dp/B0GVKYGH1B) [**The Memory Company Officially Licensed NCAA College Basketball Champs 2026 20oz Navy SS Tumbler DP National Basketball Champs 2026 University of Michigan**The Memory Company**$30.94**4.4★**▲ 211%**](https://www.amazon.com/dp/B0GW5WFYXH)
**~~View all trending →~~**
## **What reviews say buyers love and hate about michigan tumbler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Perfect size”*
**Quality-Overall**24%
*“Great quality”*
**Gifting Purpose**17%
*“Great gift”*
**Durability**4%
*“It's durable and fits a lot of water, which is perfect for bed time”*
**Engraving/Paint/Sublimation**4%
*“Perfect size, the cup is engraved beautifully easy to hold”*
**Advertised Vs Actual Product**4%
*“As pictured”*
**Ease Of Cleaning**3%
*“it also washes up very easily”*
**Color**3%
*“blue with familiar NCAA logos”*
**Design-Overall**3%
*“a design that fits in the cup holder”*
**Strength**2%
*“It feels solid and well made”*
### **What buyers complain about **
**Sweat Resistance**17%
*“It also gets VERY sweaty. lots of condensation”*
**Compatibility-Overall**17%
*“Does NOT work for HR 215 as listed”*
**Leak-Proof**14%
*“leaks”*
**Value For Money**4%
*“34.99 not cheap”*
**Adhesion/Stickiness**4%
*“There's no surface to add glue to to try to glue it on”*
**Durability**4%
*“Poor design and durability”*
**Size-Overall**4%
*“its actually quite large”*
### **Top return reasons **
**Size-Overall**36%
**Advertised Vs Actual Product**13%
**Leak-Proof**11%
**Functionality-Overall**6%
**Maintenance And Repair**6%
**Handle Quality**6%
**Color**6%
**Quality-Overall**5%
**Value For Money**3%
**Material Quality**3%
## **Common michigan tumbler questions**
- **Is michigan tumbler profitable to sell on Amazon United States?**
- The niche generates $14K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +22.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the michigan tumbler niche?**
- 9 brands and 11 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in michigan tumbler?**
- Top complaints mined from reviews: Sweat Resistance, Compatibility-Overall, Leak-Proof. The return rate is 1.6%.
- **When does demand for michigan tumbler peak?**
- Demand peaks in Nov–Dec; the busiest month runs 9.4× the quietest.
- **What does it cost to enter the michigan tumbler niche?**
- Listings span $14.35–$38.04; the average listing price is $28.93 (sweet spot $15–$100). The average incumbent carries 335 reviews — the moat a new listing must climb.
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