---
title: "Michigan Sweatshirt — $5K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/michigan-sweatshirt"
last_updated: "2026-08-12T14:54:00.135Z"
locale: en
meta:
description: "Amazon product research for michigan sweatshirt: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for michigan sweatshirt: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Michigan Sweatshirt — $5K/mo Amazon US Product Research"
---
# **Michigan Sweatshirt**
**Skip it**
Soft demand (-57.6% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 0Conversion 8Competition 78Returns 14Price range 95Avg price 95Brand share 28Review moat 43Quality gap 35
**Avg price**
**Incredible****$39.41**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.52–$57.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Okay****2,239.39**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$54K**
$54K/yr · 219K searches
**Returns**
**Bad****8.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-57.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is michigan sweatshirt profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, michigan sweatshirt is a $54K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **michigan sweatshirt market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$99K–$118K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#14,728**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **84%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **195 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 72%
**Open market**
**9%**
- UGP Campus Apparel45% - Underground Printing17% - Barnesmith16% - Hilinker5% - Elite Authentics4% - Avanova3% - Open — no brand owns it (7 brands, 9%)
## **michigan sweatshirt demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -57.6% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/michigan-sweatshirt/trend)
## **Top michigan sweatshirt search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **michigan sweatshirt**48K/yr-56.4%0.5% conv. - **michigan hoodie**48K/yr-59.2%0.4% conv. - **university of michigan sweatshirt**24K/yr-44.4%1.0% conv. - **university of michigan hoodie**10K/yr-43.9%1.1% conv. - **michigan sweatshirt women**13K/yr-49.6%0.3% conv. - **michigan wolverines hoodie**19K/yr-70.3%0.1% conv. - **michigan wolverines sweatshirt**14K/yr-72.6%0.2% conv. - **michigan hoodies**5K/yr-37.6%0.5% conv. - **u of m sweatshirt**6K/yr-55.2%0.3% conv. - **michigan sweatshirt men**8K/yr-51.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/michigan-sweatshirt/search-terms)
## **Top michigan sweatshirt products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UGP Campus Apparel AH03 - Michigan Wolverines Arch Logo Hoodie - Medium - Navy**Underground Printing**$50.31**4.6★2,932 rev](https://www.amazon.com/dp/B06WVFGQGN) [2**UGP Campus Apparel AH03 - Michigan Wolverines Arch Logo Hoodie - Large - Navy**UGP Campus Apparel**$50.07**4.6★2,932 rev](https://www.amazon.com/dp/B06WRVCDK7) [3**UGP Campus Apparel AW03 - Michigan Wolverines Arch Logo CREW SWEATSHIRT - X-Large - Navy**UGP Campus Apparel**$43.82**4.7★543 rev](https://www.amazon.com/dp/B0817234V3) [4**UGP Campus Apparel AL03 - Michigan Wolverines Arch Logo Long Sleeve - 2X-Large - Navy**UGP Campus Apparel**$29.55**4.6★2,598 rev](https://www.amazon.com/dp/B06WVFC7S9) [5**AW03 - Michigan Wolverines Arch Logo CREW SWEATSHIRT - Medium - Navy**UGP Campus Apparel**$43.05**4.7★543 rev](https://www.amazon.com/dp/B08172BQ11)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HDQHDQ WomensGraphic Sweatshirts Cute Crewneck Sweatshirt Casual Long Sleeve Pullover Tops Grey MI Small**HDQHDQ**$19.52**7 rev8mo ago](https://www.amazon.com/dp/B0G2JR4X85) [**Michigan Wolverines Arch Over Gray Officially Licensed Pullover Hoodie**Elite Authentics**$39.22**7 rev11mo ago](https://www.amazon.com/dp/B0FKCX9G4Y) [**Avanova Women Michigan Graphic V Neck Sweatshirt Drop Shoulder Fall Pullover Top Grey Mi Large**Avanova**$31.54**175 rev1y ago](https://www.amazon.com/dp/B0FDX9J2WZ) [**Hilinker Womens Graphic Off Shoulder Sweatshirt Oversized Pullover Cute Long Sleeve Tops Grey Michigan Large**Hilinker**$26.82**36 rev1y ago](https://www.amazon.com/dp/B0DHQKJQRH) [**MICHIGAN - Throwback Varsity Design - Classic Pullover Hoodie**Vintage Michigan Graphic Designs and Apparel**$30.20**24 rev1y ago](https://www.amazon.com/dp/B0DGSDSM86)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HDQHDQ WomensGraphic Sweatshirts Cute Crewneck Sweatshirt Casual Long Sleeve Pullover Tops Grey MI Small**HDQHDQ**$19.52**3.4★**▲ 195%**](https://www.amazon.com/dp/B0G2JR4X85) [**UGP Campus Apparel AW03 - Michigan Wolverines Arch Logo CREW SWEATSHIRT - X-Large - Navy**UGP Campus Apparel**$43.82**4.7★**▲ 185%**](https://www.amazon.com/dp/B0817234V3) [**UGP Campus Apparel AW01 - Michigan Wolverines Basic Block Crewneck Sweatshirt - 2X-Large - Navy**UGP Campus Apparel**$41.22**4.6★**▲ 146%**](https://www.amazon.com/dp/B0774W971K) [**Barnesmith University of Michigan UMich U-M Wolverines Hooded Sweatshirt Heritage Charcoal Grey Small**Barnesmith**$35.94**4.6★**▲ 124%**](https://www.amazon.com/dp/B0B1LV1Z9L) [**Barnesmith University of Michigan UMich U-M Wolverines Crewneck Sweatshirt Heritage Charcoal Grey X-Large**Barnesmith**$35.50**4.7★**▲ 113%**](https://www.amazon.com/dp/B0B1LKY1S7)
**~~View all trending →~~**
## **What reviews say buyers love and hate about michigan sweatshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“The logo is a good quality”*
**Size-Overall**20%
*“It fit perfect”*
**Comfort-Overall**13%
*“it looks great comfortable”*
**Soft Feel**13%
*“Soft”*
**Advertised Vs Actual Product**8%
*“Item was as advertised”*
**Design-Overall**5%
*“Good quality and nice design”*
**Print Quality**3%
*“I like the screen print very much as opposed to a press on sticker which simply gets hot in the sun”*
**Weight Light**3%
*“lightweight”*
**Machine Wash Suitability**3%
*“Washes well as it is very durable”*
**Warmth**3%
*“Sizes run true and its warm and cozy”*
### **What buyers complain about **
**Size-Overall**19%
*“Im a bit larger than I wish at 250 lbs”*
**Material Quality**14%
*“Cheap material”*
**Print Quality**14%
*“Letters peeling off fast”*
**Quality-Overall**7%
*“Quality not good”*
**Stretchability/Expandability/Elasticity**7%
*“stretched out and then washed how many letters will last after drying”*
**Machine Wash Suitability**5%
*“after washing it it probably shrunk an entire size”*
**Shrinkage Resistance**5%
*“it still shrunk after one accidental dry”*
**Drying Time**5%
*“I wouldnt recommend drying it I even sized 2 sizes up”*
### **Top return reasons **
**Size-Overall**60%
**Sleeve Fit**10%
**Advertised Vs Actual Product**5%
**Length**3%
**Quality-Overall**3%
**Material Quality**3%
**Thin**2%
**Chest Fit**2%
**Print Quality**2%
**Shape/Style**1%
## **Common michigan sweatshirt questions**
- **Is michigan sweatshirt profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 51 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -57.6%. Flapen's verdict: Skip it (34/100).
- **How competitive is the michigan sweatshirt niche?**
- 13 brands and 10 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in michigan sweatshirt?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Print Quality. The return rate is 8.1% — above our launch gate.
- **When does demand for michigan sweatshirt peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 13.2× the quietest.
- **What does it cost to enter the michigan sweatshirt niche?**
- Listings span $19.52–$57.04; the average listing price is $39.41 (sweet spot $15–$100). The average incumbent carries 2,239 reviews — the moat a new listing must climb.
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