---
title: "Michigan State — $10K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/michigan-state"
last_updated: "2026-08-12T13:04:48.073Z"
locale: en
meta:
description: "Amazon product research for michigan state: $10K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for michigan state: $10K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Michigan State — $10K/mo Amazon US Product Research (2026)"
---
# **Michigan State**
**Skip it**
Weak search conversion (1.1%) — this niche doesn't clear our bar today.
Market size 28Growth 22Conversion 14Competition 91Returns 47Price range 81Avg price 95Brand share 68Review moat 49Quality gap 27
**Avg price**
**Incredible****$28.66**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****$5.29–$59.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,567.56**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$121K**
$121K/yr · 370K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
## **Is michigan state profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, michigan state is a $121K/yr Amazon United States market (370K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **michigan state market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$172K–$229K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#31,248**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **90%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **178 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**64%**
Top 20: 92%
**Top-5 click share**
**24%**
Top 20: 50%
**Open market**
**33%**
- Barnesmith25% - UGP Campus Apparel22% - Michigan State University10% - YouTheFan4% - LOGOVISION4% - Nudge Printing3%
## **michigan state demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/michigan-state/trend)
## **Top michigan state search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **michigan state**121K/yr-4.0%1.4% conv. - **michigan state apparel**100K/yr-26.5%0.8% conv. - **michigan state gifts**30K/yr+34.9%2.2% conv. - **msu**35K/yr-27.8%1.0% conv. - **michigan state university**16K/yr+55.7%1.1% conv. - **msu apparel**7K/yr+38.4%0.5% conv. - **michigan state decor**9K/yr+49.4%0.9% conv. - **michigan state spartans**13K/yr-12.7%1.2% conv. - **michigan state university apparel**8K/yr+16.0%0.7% conv. - **michigan state merch**5K/yr+72.8%1.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/michigan-state/search-terms)
## **Top michigan state products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MSU Spartans Michigan State Official One Color Logo Unisex Adult T Shirt Hunter Green Large**Michigan State University**$17.92**4.4★491 rev](https://www.amazon.com/dp/B09FPY9TSN) [2**Barnesmith Michigan State University MSU Spartans Hooded Sweatshirt Heritage Hunter Green Small**Barnesmith**$47.33**4.6★7,702 rev](https://www.amazon.com/dp/B0B1LRZR4M) [3**Barnesmith Michigan State University MSU Spartans Hooded Sweatshirt Heritage Hunter Green X-Large**Barnesmith**$42.39**4.6★7,702 rev](https://www.amazon.com/dp/B0B1LKFS3J) [4**Barnesmith Michigan State University MSU Spartans Hooded Sweatshirt Heritage Charcoal Grey Large**Barnesmith**$42.38**4.6★7,702 rev](https://www.amazon.com/dp/B0B1LRTKTB) [5**Barnesmith Michigan State University MSU Spartans Long Sleeve Adult Unisex T-Shirt Heritage Hunter Green X-Large**Barnesmith**$29.54**4.6★2,772 rev](https://www.amazon.com/dp/B0B1LK1G54)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Legacy NCAA Officially Licensed Baseball Hat Michigan State Spartans Lightweight Cap for Men & Women Heritage Twill Adjustable (HTA) Stone/Dark Green One Size Fits Most Adjustable Closure**Legacy**$29.37**205 rev1y ago](https://www.amazon.com/dp/B0DY91M8PV) [**Tervis Michigan State Spartans - Overtime Made in USA Double Walled Insulated Tumbler Travel Cup Keeps Drinks Cold & Hot 10oz Classic**Tervis**$16.11**12 rev1y ago](https://www.amazon.com/dp/B0DB6KVXY7) [**Michigan State Stickers Decal MSU Merch Gift Spartan Car Water Bottle 14 Pc**PartyKandy**$12.79**2,018 rev2y ago](https://www.amazon.com/dp/B0DDFCBT2X) [**Michigan State Spartans 46 x 60 NCAA Officially Licensed Throw Blanket Super Soft Lightweight Fleece Blanket for Game Day Dorms Couch Travel & Tailgating Comfort**Northwest**$29.36**721 rev2y ago](https://www.amazon.com/dp/B0CDN1DV5F) [**Barnesmith Michigan State University MSU Spartans Hooded Sweatshirt Heritage Hunter Green Small**Barnesmith**$47.33**7,702 rev4y ago](https://www.amazon.com/dp/B0B1LRZR4M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barnesmith Michigan State University MSU Spartans Hooded Sweatshirt Heritage Hunter Green X-Large**Barnesmith**$42.39**4.6★**▲ 139%**](https://www.amazon.com/dp/B0B1LKFS3J) [**UGP Campus Apparel AH01 - Michigan State Spartans Basic Block Hoodie - Medium - Forest Green**UGP Campus Apparel**$40.43**4.6★**▲ 138%**](https://www.amazon.com/dp/B01N3QF29S) [**UGP Campus Apparel AL01 - Michigan State Spartans Basic Block Long Sleeve - Medium - White**UGP Campus Apparel**$27.37**4.6★**▲ 128%**](https://www.amazon.com/dp/B06XT59GQH) [**UGP Campus Apparel - LS1347 - Michigan State Spartans Thin Script Womens T Shirt - Medium - Forest**UGP Campus Apparel**$20.03**4.5★**▲ 125%**](https://www.amazon.com/dp/B09NQJS4DH) [**UGP Campus Apparel AL01 - Michigan State Spartans Basic Block Long Sleeve Large Forest Green**UGP Campus Apparel**$27.03**4.6★**▲ 125%**](https://www.amazon.com/dp/B06WWC6HG1)
**~~View all trending →~~**
## **What reviews say buyers love and hate about michigan state**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**34%
*“Nice quality and quick ship”*
**Size-Overall**17%
*“Great fit”*
**Color**8%
*“the colors look great”*
**Material Quality**8%
*“I like how its 100 percent cotton”*
**Durability**4%
*“Looks great, durable, colors are perfect”*
**Advertised Vs Actual Product**4%
*“Works as it should”*
**Image/Picture Clarity**4%
*“Perfect for senior pictures”*
**Design-Overall**3%
*“especially for someone who would appreciate the character design”*
**Comfort-Overall**3%
*“So comfy love it”*
**Value For Money**2%
*“Price is good”*
### **What buyers complain about **
**Size-Overall**18%
*“The youth sizes are not true to there size chart shirts are wayyyy to big”*
**Durability**17%
*“was torn apart by wind”*
**Advertised Vs Actual Product**7%
*“Spelled wrong”*
**Functionality-Overall**7%
*“Not working”*
**Material Quality**7%
*“Poor Fabric”*
**Quality-Overall**6%
*“Seems very cheap”*
**Display-Overall**4%
*“presentation lacking”*
**Machine Wash Suitability**4%
*“Shirt doesnt hold shape well after washing”*
**Product Condition**4%
*“Arrived looking worn and used”*
**Feet Fit**4%
*“Not sized for athletic legs”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**7%
**Material Quality**7%
**Color**5%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Thin**2%
**Value For Money**2%
**Sleeve Fit**2%
**Print Quality**1%
## **Common michigan state questions**
- **Is michigan state profitable to sell on Amazon United States?**
- The niche generates $121K/yr across 104 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the michigan state niche?**
- 34 brands and 44 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in michigan state?**
- Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 3.2%.
- **When does demand for michigan state peak?**
- Demand peaks in Sep–Oct–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the michigan state niche?**
- Listings span $5.29–$59.40; the average listing price is $28.66 (sweet spot $15–$100). The average incumbent carries 1,568 reviews — the moat a new listing must climb.
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