---
title: "Michigan Football — $10K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/michigan-football"
last_updated: "2026-08-12T17:46:00.549Z"
locale: en
meta:
description: "Amazon product research for michigan football: $10K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for michigan football: $10K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Michigan Football — $10K/mo Amazon US Product Research"
---
# **Michigan Football**
**Worth a look**
Shows a sweet-spot price point ($23.84 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 28Growth 28Conversion 46Competition 86Returns 80Price range 86Avg price 95Brand share 65Review moat 49Quality gap 27
**Avg price**
**Incredible****$23.84**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Great****$9.30–$59.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,613.02**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$118K**
$118K/yr · 133K searches
**Growth**
**Okay****+2.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
## **Is michigan football profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, michigan football is a $118K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **michigan football market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$95K–$119K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#6,880**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **89%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **172 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**33 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**66%**
Top 20: 92%
**Top-5 click share**
**29%**
Top 20: 63%
**Open market**
**30%**
- Northwest30% - UGP Campus Apparel19% - LOGOVISION7% - YouTheFan5% - LEMOISTARS5% - TCK4%
## **michigan football demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 9.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/michigan-football/trend)
## **Top michigan football search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **u of m gifts**17K/yr+23.3%1.9% conv. - **michigan blanket**19K/yr-7.5%3.5% conv. - **michigan merch**11K/yr+5.3%2.0% conv. - **university of michigan decor**7K/yr+13.6%1.1% conv. - **michigan wolverines decor**17K/yr-29.1%0.7% conv. - **u of michigan gifts**9K/yr+49.6%1.1% conv. - **michigan gifts for men**9K/yr+9.6%1.2% conv. - **michigan stuff**7K/yr+3.0%0.7% conv. - **university of michigan blanket**5K/yr+33.8%6.9% conv. - **michigan wolverines blanket**11K/yr-31.1%4.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/michigan-football/search-terms)
## **Top michigan football products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Northwest NCAA Michigan Wolverines Micro Raschel Throw Blanket 46 x 60 Inches Halftone Design Soft and Cozy Fan Blanket**Northwest**$23.93**4.6★8,727 rev](https://www.amazon.com/dp/B01ITJH3TO) [2**UGP Campus Apparel Michigan Wolverines My House is The Big House T-Shirt - X-Large - Sport Grey**UGP Campus Apparel**$25.89**4.7★177 rev](https://www.amazon.com/dp/B07H4THXNC) [3**Northwest NCAA Michigan Wolverines Unisex-Adult Fleece Throw Blanket 50 x 60 Painted**Northwest**$15.71**4.6★7,505 rev](https://www.amazon.com/dp/B00PFMZZP8) [4**Northwest NCAA Michigan Wolverines Raschel Throw Blanket 60 x 80 Basic**Northwest**$34.58**4.7★5,734 rev](https://www.amazon.com/dp/B01KNL71SO) [5**Michigan Wolverines 60 x 80 NCAA Officially Licensed Fleece Blanket Oversized Ultra-Soft Bed or Couch Blanket for Dorms TV Nights Tailgating & College Fan Gifts**Northwest**$42.79**4.6★721 rev](https://www.amazon.com/dp/B0BQZ6QPLP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOGOVISION University of Michigan Campus Plaid Spirit Silky Touch Super Soft Throw Blanket 36x58**LOGOVISION**$33.60**28 rev10mo ago](https://www.amazon.com/dp/B0FRB3XM54) [**Michigan Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom**LEMOISTARS**$14.60**299 rev1y ago](https://www.amazon.com/dp/B0FG2C6XH4) [**Michigan Beanie Hat Scarf Set for Men Knit Pompom Beanie Cap Football Fans Fashion Toque Cap Neck Warmer Scarves Winter Gifts for Sport Fans with Stickers**LEMOISTARS**$26.93**68 rev1y ago](https://www.amazon.com/dp/B0FDWBM5HM) [**TCK Michigan Wolverines Socks Vintage Soft Cotton Sock with Stripes NCAA Licensed | Maize & Blue University of Michigan | College Fan Gameday Apparel for Men & Women | Mens & Womens (Large)**TCK**$17.87**255 rev1y ago](https://www.amazon.com/dp/B0DJDK9W58) [**Michigan Wolverines 60 x 80 NCAA Officially Licensed Fleece Blanket Oversized Ultra-Soft Bed or Couch Blanket for Dorms TV Nights Tailgating & College Fan Gifts**Northwest**$42.79**721 rev3y ago](https://www.amazon.com/dp/B0BQZ6QPLP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UGP Campus Apparel Michigan Wolverines My House is The Big House T-Shirt - X-Large - Sport Grey**UGP Campus Apparel**$25.89**4.7★**▲ 431%**](https://www.amazon.com/dp/B07H4THXNC) [**UGP Campus Apparel AL03 - Michigan Wolverines Arch Logo Long Sleeve - 2X-Large - Navy**UGP Campus Apparel**$29.55**4.6★**▲ 312%**](https://www.amazon.com/dp/B06WVFC7S9) [**UGP Campus Apparel AS1131 - Michigan Wolverines Football Horizon T-Shirt - X-Large - Navy**UGP Campus Apparel**$25.35**4.6★**▲ 305%**](https://www.amazon.com/dp/B07HJG8W6P) [**Michigan Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom**LEMOISTARS**$14.60**4.8★**▲ 301%**](https://www.amazon.com/dp/B0FG2C6XH4) [**OTM Essentials University of Michigan Faux Leather Phone Wallet Sleeves Sleek Phone Wallet Case Lightweight Accessories for Phones Classic**OTM Essentials**$16.08**4.4★**▲ 274%**](https://www.amazon.com/dp/B0DHXX6PMV)
**~~View all trending →~~**
## **What reviews say buyers love and hate about michigan football**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“The logo is a good quality”*
**Size-Overall**13%
*“Great fit”*
**Color**10%
*“Brightly colored and”*
**Soft Feel**10%
*“Super soft”*
**Grip**9%
*“Good grip”*
**Value For Money**6%
*“Worth the money”*
**Advertised Vs Actual Product**5%
*“Exactly as described”*
**Gifting Purpose**4%
*“Made a nice gift”*
**Durability**2%
*“Durability is great”*
**Warmth**2%
*“Cozy”*
### **What buyers complain about **
**Quality-Overall**16%
*“Apparently quality control of the purchased items before they are shipped to the buyer is weak or nonexistent”*
**Thickness**13%
*“A little to thin”*
**Size-Overall**11%
*“Im a bit larger than I wish at 250 lbs”*
**Sweat Resistance**7%
*“It also gets VERY sweaty. lots of condensation”*
**Charging**7%
*“it stopped charging after a week”*
**Durability**6%
*“Falling apart straight out of the package”*
**Value For Money**5%
*“I wish I could find this cheaper elsewhere”*
**Color**5%
*“the color fades with washing”*
**Warmth**3%
*“Poor quality and zero warmth”*
**Thin**3%
*“Super thin material”*
### **Top return reasons **
**Size-Overall**44%
**Material Quality**10%
**Quality-Overall**6%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Color**3%
**Thin**3%
**Functionality-Overall**2%
**Shape/Style**2%
**Inflation/Deflation**2%
## **Common michigan football questions**
- **Is michigan football profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 65 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the michigan football niche?**
- 33 brands and 68 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in michigan football?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 1.8%.
- **When does demand for michigan football peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 9.3× the quietest.
- **What does it cost to enter the michigan football niche?**
- Listings span $9.30–$59.80; the average listing price is $23.84 (sweet spot $15–$100). The average incumbent carries 1,613 reviews — the moat a new listing must climb.
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