---
title: "Michigan Coffee Mug — $1K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/michigan-coffee-mug"
last_updated: "2026-08-12T14:54:00.483Z"
locale: en
meta:
description: "Amazon product research for michigan coffee mug: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for michigan coffee mug: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Michigan Coffee Mug — $1K/mo Amazon US Product Research"
---
# **Michigan Coffee Mug**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 24Conversion 39Competition 68Returns 79Price range 82Avg price 89Brand share 48Review moat 80Quality gap 21
**Avg price**
**Great****$20.74**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.82–$30.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****404.6**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$18K**
$18K/yr · 27K searches
## **Is michigan coffee mug profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, michigan coffee mug is a $18K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **michigan coffee mug market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$26K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#3,404**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **84%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **194 days**
## **Competition: brands, sellers & click share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 92%
**Open market**
**18%**
- RFSJ INC.33% - Xplorer Maps13% - The Memory Company11% - Primitives by Kathy10% - Boelter Brands9% - Logo Brands6% - Open — no brand owns it (6 brands, 18%)
## **michigan coffee mug demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/michigan-coffee-mug/trend)
## **Top michigan coffee mug search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **michigan coffee mug**13K/yr-5.0%2.0% conv. - **michigan mug**9K/yr+12.0%2.8% conv. - **michigan wolverines coffee mug**5K/yr-16.9%1.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/michigan-coffee-mug/search-terms)
## **Top michigan coffee mug products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5356%$1K9%$2K12%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Xplorer Maps Michigan Map Ceramic Mug (16oz) BPA-Free Coffee Cup for Hot & Cold Drinks Perfect for Office Home or Gift**Xplorer Maps**$20.01**4.5★509 rev](https://www.amazon.com/dp/B099KS3TZQ) [2**Primitives by Kathy 33553 Stoneware Coffee Mug Michigan**Primitives by Kathy**$11.82**4.7★155 rev](https://www.amazon.com/dp/B01MRVC0TK) [3**RFSJ INC. Michigan Wolverines Ceramic 16oz Sculpted Mug Official Team Logo Coffee Cup Handwash Recommended Includes One Mug**RFSJ INC.**$27.84**4.6★1,781 rev](https://www.amazon.com/dp/B08BTTBX6R) [4**RFSJ INC. Michigan Wolverines Ceramic 16oz Relief Mug Official 3D Logo Coffee Cup Handwash Recommended Individually Boxed**RFSJ INC.**$27.80**4.8★873 rev](https://www.amazon.com/dp/B09PKMPZT5) [5**Michigan Wolverines Sculpted Coffee Mug 14oz**Boelter Brands**$23.83**4.8★366 rev](https://www.amazon.com/dp/B005V27FBO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lotacy Michigan 2D Printed Coffee Mug Cup 11oz Michigan State Gifts Souvenirs With Symbols Collage**Lotacy**$11.89**1 rev2mo ago](https://www.amazon.com/dp/B0GZYT7VH6) [**RFSJ Michigan Wolverines Ceramic 20 oz Campus Colors Mug Official Team Logo Coffee Cup Handwash Recommended Includes One Mug**RFSJ INC.**$28.26**30 rev9mo ago](https://www.amazon.com/dp/B0FV9WH1BM) [**Lotacy Michigan Symbols Colorful Coffee Mug 11 oz Michigan Souvenirs And Gifts For Men Women**Lotacy**$11.98**16 rev1y ago](https://www.amazon.com/dp/B0F597SYMR) [**OrnamentallyYou State Travel Landmark Mugs 12 oz Ceramic Coffee Cups U.S. Souvenir Gift for Tourists (Artistic Michigan State Themes and Landmarks Mug)**OrnamentallyYou**$14.66**25 rev1y ago](https://www.amazon.com/dp/B0DWNDJXY1) [**RFSJ INC. Michigan Wolverines Ceramic Relief (3D) Coffee Mug Official Logo Team Colors 23oz**RFSJ INC.**$30.75**154 rev1y ago](https://www.amazon.com/dp/B0DCKFB9S7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lotacy Michigan 2D Printed Coffee Mug Cup 11oz Michigan State Gifts Souvenirs With Symbols Collage**Lotacy**$11.89**5.0★**▲ 516%**](https://www.amazon.com/dp/B0GZYT7VH6) [**Logo Brands NCAA Michigan Wolverines 15 oz Stripe Coffee Mug 15 Fluid Ounces | Ceramic | Officially Licensed | Vintage Team Logo | Great Gift**Logo Brands**$18.65**4.6★**▲ 511%**](https://www.amazon.com/dp/B0D32838Y7) [**Logo Brands NCAA Michigan Wolverines March Madness National Champions 15 oz Ceramic Coffee Mug | 15 Fluid oz | Ceramic | Victory Score Design**Logo Brands**$15.74**4.5★**▲ 398%**](https://www.amazon.com/dp/B0GTWJ8C9B) [**The Memory Company | Licensed NCAA 15oz Speckle Curved Mug with Logo University of Michigan**The Memory Company**$14.63**0.0★**▲ 212%**](https://www.amazon.com/dp/B0D5WWXZBV) [**Xplorer Maps Michigan Map Ceramic Mug (16oz) BPA-Free Coffee Cup for Hot & Cold Drinks Perfect for Office Home or Gift**Xplorer Maps**$20.01**4.5★**▲ 74%**](https://www.amazon.com/dp/B099KS3TZQ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about michigan coffee mug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“The size”*
**Color**14%
*“Bold colors”*
**Gifting Purpose**11%
*“Great gift”*
**Quality-Overall**11%
*“Very good quality”*
**Temperature Retention**9%
*“keeps it at a very satisfactory temperature”*
**Durability**8%
*“Quality and durability great”*
**Strength**7%
*“sturdiness”*
**Engraving/Paint/Sublimation**5%
*“Perfect size, the cup is engraved beautifully easy to hold”*
**Grip**5%
*“Great grip, large mug, excellent quality”*
**Value For Money**3%
*“value for money”*
### **What buyers complain about **
**Value For Money**20%
*“Total waste of money”*
**Microwave Safe**20%
*“My only regret is that I did not realize I could not microwave it”*
**Leak-Proof**10%
*“leaks”*
**Color**7%
*“We could not appreciate the merging of maize and blue, which turned to green. MSU's color”*
**Size-Overall**5%
*“its actually quite large”*
### **Top return reasons **
**Size-Overall**29%
**Defective Material/Parts**21%
**Advertised Vs Actual Product**12%
**Value For Money**10%
**Color**5%
**Leak-Proof**5%
**Gifting Purpose**5%
**Cushion**5%
**Material Quality**2%
**Handle Quality**2%
## **Common michigan coffee mug questions**
- **Is michigan coffee mug profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the michigan coffee mug niche?**
- 12 brands and 21 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in michigan coffee mug?**
- Top complaints mined from reviews: Value For Money, Microwave Safe, Leak-Proof. The return rate is 1.8%.
- **When does demand for michigan coffee mug peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the michigan coffee mug niche?**
- Listings span $11.82–$30.77; the average listing price is $20.74 (sweet spot $15–$100). The average incumbent carries 405 reviews — the moat a new listing must climb.
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