---
title: "Michael Jordan Cards — $16K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/michael-jordan-cards"
last_updated: "2026-08-12T14:48:56.918Z"
locale: en
meta:
description: "Amazon product research for michael jordan cards: $16K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for michael jordan cards: $16K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Michael Jordan Cards — $16K/mo Amazon US Product Research"
---
# **Michael Jordan Cards**
**Skip it**
Prices mostly outside the sweet spot ($8.80–$755.89) — this niche doesn't clear our bar today.
Market size 38Growth 21Conversion 22Competition 54Returns 98Price range 11Avg price 86Brand share 46Review moat 91Quality gap 58
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****179.48**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$70.03**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$193K**
$193K/yr · 160K searches
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$8.80–$755.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is michael jordan cards profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, michael jordan cards is a $193K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jun. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **michael jordan cards market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$175K–$210K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#244**
- **Page quality**
- **0%**
- **Prime**
- **13%**
- **Sponsored**
- **61%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **168 days**
## **Competition: brands, sellers & click share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 96%
**Open market**
**18%**
- WCG47% - Topps12% - Kruk Cards Buying and Selling Since 19878% - Hoops5% - Fleer Ultra5% - Generic4%
## **michael jordan cards demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.
6K4KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/michael-jordan-cards/trend)
## **Top michael jordan cards search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **michael jordan cards**82K/yr-5.7%1.0% conv. - **michael jordan card**22K/yr-12.2%1.4% conv. - **michael jordan rookie card**19K/yr-5.0%0.4% conv. - **michael jordan basketball cards**12K/yr-22.0%1.2% conv. - **1986 fleer basketball cards**11K/yr-22.2%0.4% conv. - **michael jordan psa 10**6K/yr+40.2%0.2% conv. - **michael jordan baseball cards**6K/yr-18.1%0.2% conv. - **michael jordan basketball card**4K/yr-13.3%1.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/michael-jordan-cards/search-terms)
## **Top michael jordan cards products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$39K30%$58K40%$77K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**1998 Michael Jordan Fleer 86 Rookie Overstamp Signature Series 23KT Gold Card Prism Holo Refractor - Graded Gem-Mint 10**WCG**$19.94**4.6★414 rev](https://www.amazon.com/dp/B0CP2RV36B) [2**Michael Jordan MJ (5) Assorted Basketball Cards Bundle - Chicago Bulls Trading Cards - MVP # 23**Topps**$31.21**4.7★270 rev](https://www.amazon.com/dp/B01I417X6U) [3**Michael Jordan Original 1996-97 Fleer Decade of Excellence 10th Anniversay Rookie Card #4 - Graded GEM Mint 10**WCG**$42.05**4.6★34 rev](https://www.amazon.com/dp/B0C2JCH43H) [4**1998 Michael Jordan Fleer 86 Rookie Gold Card R/W/B RED PRIZM Holo Refractor Signature Series - Graded Gem Mint 10**WCG**$19.49**4.7★66 rev](https://www.amazon.com/dp/B0CP2T6Y88) [5**Kobe Bryant Gold & Michael Jordan Decade Fleer Rookie Cards Set - Gem-Mint 10 Condition (Set of 2)**WCG**$47.14**4.6★140 rev](https://www.amazon.com/dp/B0CP2VZ37C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Michael Jordan PSA 10 Graded Basketball Card Mystery Pack**HOFSM.COM Hall of Fame Sports Memorabilia**$249.90**2 rev9mo ago](https://www.amazon.com/dp/B0FT1MJNZ9) [**HOFSM.COM Hall of Fame Sports Memorabilia - Graded 1996 Fleer Ultra Michael Jordan #U4 Decade of Excellence Rookie Reprint Basketball Card PSA 10 Gem Mint**HOFSM.COM Hall of Fame Sports Memorabilia**$755.89**1 rev2y ago](https://www.amazon.com/dp/B0D86KBPGR) [**1996-97 Michael Jordan SKYBOX EX-2000 Credentials Gold Card Holographic Prism Refractor Signature Series- Graded Gem Mint 10**WCG**$18.27**44 rev2y ago](https://www.amazon.com/dp/B0CP2RKKG3) [**1998 Michael Jordan Fleer 86 Rookie Overstamp Signature Series 23KT Gold Card Prism Holo Refractor - Graded Gem-Mint 10**WCG**$19.94**414 rev2y ago](https://www.amazon.com/dp/B0CP2RV36B) [**1998 Michael Jordan Fleer 86 Rookie Gold Card R/W/B RED PRIZM Holo Refractor Signature Series - Graded Gem Mint 10**WCG**$19.49**66 rev2y ago](https://www.amazon.com/dp/B0CP2T6Y88)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Basketball Cards Hot Pack - 15 Cards - 5 Rookies - Look for Autos**Generic**$10.68**3.9★**▲ 168%**](https://www.amazon.com/dp/B0CHTHW6D5) [**HOFSM.COM Hall of Fame Sports Memorabilia - Graded 1996 Fleer Ultra Michael Jordan #U4 Decade of Excellence Rookie Reprint Basketball Card PSA 10 Gem Mint**HOFSM.COM Hall of Fame Sports Memorabilia**$755.89**5.0★**▲ 88%**](https://www.amazon.com/dp/B0D86KBPGR) [**1992-93 Fleer Ultra #216 Michael Jordan Basketball Card - Top 20 Jammer**Fleer Ultra**$9.80**4.8★**▲ 38%**](https://www.amazon.com/dp/B07H73K8J8) [**1990 Fleer Michael Jordan #26 PSA 9 Graded (Cert #44420962) | NBA Basketball Card**Powers Sports Memorabilia**$90.36**4.6★**▲ 24%**](https://www.amazon.com/dp/B097J32T3B) [**DREAM LOT OF OLD UNOPENED BASKETBALL CARDS IN PACKS 60 Cards in Packs from the Late 80s and Early 90s**Kruk Cards Buying and Selling Since 1987**$24.13**4.0★**▲ 18%**](https://www.amazon.com/dp/B089DJXWNX)
**~~View all trending →~~**
## **What reviews say buyers love and hate about michael jordan cards**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**37%
*“Great Sports Collectibles”*
**Value For Money**19%
*“great value”*
**Quality-Overall**16%
*“The card quality is good”*
**Advertised Vs Actual Product**10%
*“Got exactly what I paid for”*
**Gifting Purpose**10%
*“Loved gift”*
**Strength**3%
*“these guys are solid”*
**Fun/Entertainment Experience**1%
*“Great hobby”*
**Size-Overall**1%
*“this was a nice sized set”*
### **What buyers complain about **
**Advertised Vs Actual Product**41%
*“False Advertisement, Buyers Beware”*
**Value For Money**18%
*“Not worth it”*
**Quality-Overall**18%
*“Junk wax”*
**Adhesion/Stickiness**14%
*“the glue didnt hold well when it was packaged or repackaged”*
### **Top return reasons **
**Advertised Vs Actual Product**63%
**Quality-Overall**13%
**Value For Money**6%
**Gifting Purpose**5%
**Leak-Proof**5%
**Size-Overall**5%
**Thickness**5%
## **Common michael jordan cards questions**
- **Is michael jordan cards profitable to sell on Amazon United States?**
- The niche generates $193K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the michael jordan cards niche?**
- 13 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in michael jordan cards?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Quality-Overall. The return rate is 0.3%.
- **When does demand for michael jordan cards peak?**
- Demand peaks in Jun; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the michael jordan cards niche?**
- Listings span $8.80–$755.89; the average listing price is $70.03 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.
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