---
title: "Matt — $133K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/matt"
last_updated: "2026-07-21T15:49:42.481Z"
locale: en
meta:
description: "Niche score 37/100 · $133K/yr market · 367K searches/yr · $17.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $133K/yr market · 367K searches/yr · $17.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Matt — $133K/yr Amazon US Niche (2026) - Flapen"
---
# **matt**
**Skip it**
A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 24Conversion 26Competition 15Returns 71Price range 79Avg price 81Brand share 35Review moat 23Quality gap 48
**Avg price**
**Great****$17.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.31–$50.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.2%**
return rate — above 6% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$133K**
$133K/yr · 367K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-2.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,378.9**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, matt is a $133K/yr Amazon United States market (367K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matt market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$138K–$172K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**12%**
- THAILE61% - GORILLA GRIP7% - Bosap6% - CATTONGUE GRIPS5% - POWERTEC5% - Haulcove5% - Open — no brand owns it (3 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.
8K6KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/matt/trend)
## **Top matt search terms**
- **non slip mat**125K/yr+5.3%1.4% conv. - **nonslip mat**31K/yr-5.6%0.9% conv. - **small mat**31K/yr+1.1%0.1% conv. - **large floor mat**25K/yr-13.5%0.0% conv. - **small floor mat**21K/yr-0.3%0.1% conv. - **large mat**17K/yr+20.8%0.0% conv. - **non slip mats**16K/yr+9.2%0.9% conv. - **non slip mats for floor**18K/yr-7.3%0.3% conv. - **mat for floor**14K/yr-11.2%0.1% conv. - **non skid mat**9K/yr+23.9%1.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/matt/search-terms)
## **Top matt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$27K40%$53K60%$80K80%$107K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible**THAILE**$12.35**4.5★262 rev](https://www.amazon.com/dp/B0DRYY1FV7) [2**Bath Mat Ultra Thin Bathroom Rugs Rubber Bath Mats for Bathroom No Slip Bath Rugs Quick Dry Machine Washable Low Pile Absorbent Shower Outside Sink Home Decor Accessories.Grey 15x23(17x27Inch)**Bosap**$9.69**4.4★5,400 rev](https://www.amazon.com/dp/B0CGDLK8JY) [3**CatTongue Grips Non-Adhesive Anti-Slip Mat - Multi-Purpose Non-Slip Pad for Countertops Desks Tables & Workspaces - Ideal Desk Mat Drawer Liner Laptop Pad & More (Black 8 x 12)**CATTONGUE GRIPS**$14.64**4.5★361 rev](https://www.amazon.com/dp/B08DRMQR45) [4**POWERTEC Heavy Duty Non Slip Mat Anti Slip Mat 24 x 48 Non Slip Pad Tool Mats for Woodworking Router Workshop Sanding Cabinet Workbench Toolbox Drawer & Shelf Liner (71014)**POWERTEC**$15.41**4.7★773 rev](https://www.amazon.com/dp/B00NFB81ZC) [5**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**Haulcove**$22.32**4.3★766 rev](https://www.amazon.com/dp/B0GLQH4453)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**Haulcove**$22.32**766 rev5mo ago](https://www.amazon.com/dp/B0GLQH4453) [**Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible**THAILE**$12.35**262 rev1y ago](https://www.amazon.com/dp/B0DRYY1FV7) [**HAPBEAR Extra Large Yoga Mat 72x48x6mm (1/4 inch) Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Floor & Fitness Workouts**HAPBEAR**$50.34**1,330 rev2y ago](https://www.amazon.com/dp/B0CFDW76BW) [**TOBWOLF Non-Slip Workout Mat for Under Desk Ellipticals Exercise Mat for Ellipse Leg Exerciser Machine Apply to Foot & Leg Pedal Exerciser for Seniors Fitness Enhanced Stability & Floor Protection**TOBWOLF**$13.14**1,252 rev2y ago](https://www.amazon.com/dp/B0D6VVFD7H) [**Bath Mat Ultra Thin Bathroom Rugs Rubber Bath Mats for Bathroom No Slip Bath Rugs Quick Dry Machine Washable Low Pile Absorbent Shower Outside Sink Home Decor Accessories.Grey 15x23(17x27Inch)**Bosap**$9.69**5,400 rev2y ago](https://www.amazon.com/dp/B0CGDLK8JY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**Haulcove**$22.32**4.3★**▲ 109%**](https://www.amazon.com/dp/B0GLQH4453) [**Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible**THAILE**$12.35**4.5★**▲ 46%**](https://www.amazon.com/dp/B0DRYY1FV7) [**HAPBEAR Extra Large Yoga Mat 72x48x6mm (1/4 inch) Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Floor & Fitness Workouts**HAPBEAR**$50.34**4.6★**▲ 25%**](https://www.amazon.com/dp/B0CFDW76BW) [**BAGAIL BASICS Non Slip Rug Pad Gripper 2 x 3 Feet Extra Thick Carpet Pads for Area Rugs and Hardwood Floors Keep Your Rugs Safe and in Place**BAGAIL BASICS**$6.31**4.4★**▼ 25%**](https://www.amazon.com/dp/B0B1PX2CHH) [**CatTongue Grips Non-Adhesive Anti-Slip Mat - Multi-Purpose Non-Slip Pad for Countertops Desks Tables & Workspaces - Ideal Desk Mat Drawer Liner Laptop Pad & More (Black 8 x 12)**CATTONGUE GRIPS**$14.64**4.5★**▼ 31%**](https://www.amazon.com/dp/B08DRMQR45)
**~~View all trending →~~**
## **What buyers say about matt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Grip**17%
*“Doesn't slip”*
**Quality-Overall**12%
*“Solid quality”*
**Advertised Vs Actual Product**10%
*“Exactly as described”*
**Size-Overall**8%
*“Fit is very good”*
**Value For Money**5%
*“Good deal”*
**Efficiency**4%
*“Works great in small places”*
**Cushion**3%
*“The cushioning is just right for workouts”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**2%
*“The mat is durable”*
**Absorbency**2%
*“Very absorbent”*
### **What buyers complain about **
**Functionality-Overall**13%
*“Does NOT Do What It Is Supposed To Do”*
**Size-Overall**9%
*“Its big”*
**Thickness**9%
*“Extra thick? Hardly”*
**Grip**7%
*“Not a lot of grip”*
**Value For Money**5%
*“although a bit pricey”*
**Quality-Overall**4%
*“issue with quality control”*
**Adhesion/Stickiness**4%
*“Extremely poor adhesion and grip”*
**Smell**3%
*“Horrible smell”*
**Strength**3%
*“unfortunately it does not hold up well at all”*
**Advertised Vs Actual Product**3%
*“False advertising”*
### **Top return reasons **
**Size-Overall**50%
**Thin**9%
**Advertised Vs Actual Product**6%
**Thickness**6%
**Functionality-Overall**4%
**Quality-Overall**3%
**Color**3%
**Grip**3%
**Material Quality**2%
**Value For Money**2%
## **Common questions**
- **Is matt profitable to sell on Amazon United States?**
- The niche generates $133K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the matt niche?**
- 9 brands and 14 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in matt?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Thickness. The return rate is 2.2%.
- **When does demand for matt peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the matt niche?**
- Listings span $6.31–$50.34; the average listing price is $17.20 (sweet spot $15–$100). The average incumbent carries 7,379 reviews — the moat a new listing must climb.
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