---
title: "Mase for Women — $587K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/mase-for-women"
last_updated: "2026-08-12T16:54:50.367Z"
locale: en
meta:
description: "Amazon product research for mase for women: $587K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mase for women: $587K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mase for Women — $587K/mo Amazon US Product Research (2026)"
---
# **Mase for Women**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 99Growth 24Conversion 64Competition 69Returns 100Price range 81Avg price 84Brand share 21Review moat 17Quality gap 20
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$7.0M**
$7.0M/yr · 6.6M searches
**Avg price**
**Great****$18.74**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.03–$43.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****18,509.51**
avg incumbent reviews — the moat a new listing must climb
## **Is mase for women profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mase for women is a $7.0M/yr Amazon United States market (6.6M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mase for women market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **400K–500K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$7.5M–$9.4M**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **167 days**
## **Competition: brands, sellers & click share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 81%
**Open market**
**5%**
- SABRE71% - mace6% - POM6% - Guard Dog Security5% - FURY4% - Retrospec4% - Open — no brand owns it (3 brands, 5%)
## **mase for women demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.
175K125KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/mase-for-women/trend)
## **Top mase for women search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **pepper spray**4.9M/yr-5.6%5.4% conv. - **mace**510K/yr+24.8%4.1% conv. - **pepper spray keychain**224K/yr+10.4%4.0% conv. - **sabre pepper spray**180K/yr+9.9%4.5% conv. - **self defense pepper spray**175K/yr+0.2%2.0% conv. - **mace pepper spray**167K/yr-20.9%5.9% conv. - **mase**112K/yr-4.2%2.8% conv. - **gas pimienta**72K/yr+12.9%1.1% conv. - **mace spray self defense**51K/yr+33.8%5.3% conv. - **pepper spray and taser**61K/yr+21.9%1.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/mase-for-women/search-terms)
## **Top mase for women products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$282K8%$564K12%$845K16%$1.1M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SABRE Pepper Spray with Quick Release Keychain for Self Defense Maximum Police Strength OC Spray with UV Marking Dye Twist Lock Safety Finger Grip 10Second Spray 14ft Range Made in USA**SABRE**$10.15**4.7★116,205 rev](https://www.amazon.com/dp/B09JX2TX64) [2**SABRE Pepper Spray with Quick Release Keychain for Self Defense Maximum Police Strength OC Spray with UV Marking Dye Twist Lock Safety Finger Grip 10Second Spray 14ft Range Made in USA**SABRE**$16.63**4.7★116,205 rev](https://www.amazon.com/dp/B09QNRJ8XV) [3**SABRE Pepper Gel Spray with Fast Flip Top Safety & SnapClip Keychain for Self Defense - Max Strength with UV Dye Finger Grip Reduces Wind Blowback 10-Sec Spray 14ft Range Made in USA 0.54 fl oz**SABRE**$10.27**4.7★10,667 rev](https://www.amazon.com/dp/B07ZJYGW7J) [4**SABRE Pepper Spray with Quick Release Keychain for Self Defense Maximum Police Strength OC Spray with UV Marking Dye Twist Lock Safety Finger Grip 10Second Spray 14ft Range Made in USA**SABRE**$9.99**4.7★116,205 rev](https://www.amazon.com/dp/B000UVTDLG) [5**GUARD DOG SECURITY Quick Action Pepper Spray Maximum Strength 16-ft Range Belt Clip For Easy Carry & Fast Access keychain ready Made in USA**Guard Dog Security**$9.13**4.6★7,640 rev](https://www.amazon.com/dp/B09V3J1ZY8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mace Pepper Spray - 2-Pack Clip On Hard Case Model 0.42 oz 12 Feet Range Max Police Strength Long Lasting UV Dye Flip Top Safety Cap Self Defense Pepper Spray for Women & Men - Black/Lilac**mace**$12.02**3,098 rev5mo ago](https://www.amazon.com/dp/B0GP5WD8ZG) [**Mace Pepper Spray - 2-Pack Clip On Hard Case Model 0.42 oz 12 Feet Range Max Police Strength Long Lasting UV Dye Flip Top Safety Cap Self Defense Pepper Spray for Women & Men - Black**mace**$12.14**3,098 rev9mo ago](https://www.amazon.com/dp/B0FVBGRN79) [**FURY Hardshell Pepper Spray - 12Ft Range Max Strength UV Dye Identifier Anti-Leak & Anti-Misfire Slidetop Trigger Belt Clip & Key Ring Multiple Color Options Self-Defense Spray**FURY**$13.12**897 rev1y ago](https://www.amazon.com/dp/B0DSCMRYZH) [**Sabre Pepper Gel Spray with Fast Flip Top Safety & SnapClip Keychain for Self Defense - Max Strength with UV Dye Finger Grip Reduces Wind Blowback 10-Sec Spray 14ft Range Made in USA 0.54 fl oz**SABRE**$10.62**10,667 rev2y ago](https://www.amazon.com/dp/B0CXF9936R) [**Sabre Pepper Spray with Fast Flip Top Safety & SnapClip Keychain for Self Defense - Maximum Police Strength OC with UV Marking Dye Finger Grip 10Sec. Spray 14-ft Range Made in USA 0.54 fl oz**SABRE**$10.11**10,128 rev2y ago](https://www.amazon.com/dp/B0CWJP6TB7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sabre Pepper Gel Spray with Fast Flip Top Safety & SnapClip Keychain for Self Defense - Max Strength with UV Dye Finger Grip Reduces Wind Blowback 10-Sec Spray 14ft Range Made in USA 0.54 fl oz**SABRE**$10.62**4.7★**▲ 231%**](https://www.amazon.com/dp/B0CXF9936R) [**SABRE Pepper Gel Spray with Fast Flip Top Safety & SnapClip Keychain for Self Defense - Max Strength with UV Dye Finger Grip Reduces Wind Blowback 10-Sec Spray 14ft Range Made in USA 0.54 fl oz**SABRE**$24.77**4.7★**▲ 215%**](https://www.amazon.com/dp/B0BN2J4151) [**Mace Pepper Spray - 2-Pack Clip On Hard Case Model 0.42 oz 12 Feet Range Max Police Strength Long Lasting UV Dye Flip Top Safety Cap Self Defense Pepper Spray for Women & Men - Black/Lilac**mace**$12.02**4.7★**▲ 210%**](https://www.amazon.com/dp/B0GP5WD8ZG) [**SABRE Pepper Gel Spray with Fast Flip Top Safety & SnapClip Keychain for Self Defense - Max Strength with UV Dye Finger Grip Reduces Wind Blowback 10-Sec Spray 14ft Range Made in USA 0.54 fl oz**SABRE**$10.27**4.7★**▲ 206%**](https://www.amazon.com/dp/B07ZJYGW7J) [**SABRE Compact 3in1 Pepper Spray Tear Gas & UV Marking Dye Defense Spray - Maximum Police Strength OC Spray Up to 16-ft Range 13 Second Spray Time Twist Lock Safety with Belt Clip 0.75 fl oz**SABRE**$9.58**4.6★**▲ 149%**](https://www.amazon.com/dp/B0007VM8UC)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mase for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“the build quality feels solid”*
**Size-Overall**13%
*“Good size”*
**Ease Of Use**11%
*“Easy To Use”*
**Value For Money**9%
*“Great value”*
**Advertised Vs Actual Product**8%
*“Does exactly what I need”*
**Efficiency**5%
*“It does work”*
**Portability**4%
*“Very portable and easy to use”*
**Protection**4%
*“PROTECTION EASY TO HIDE EASY TO USE”*
**Safety Standards**4%
*“Great extra safety”*
**Color**3%
*“Vibrant color”*
### **What buyers complain about **
**Size-Overall**12%
*“Container is larger than expected”*
**Functionality-Overall**9%
*“Ineffective”*
**Quality-Overall**8%
*“Their product is not worth the price for the quality”*
**Durability**8%
*“Broke almost immediately”*
**Leak-Proof**5%
*“Leaky”*
**Ease Of Use**5%
*“it doesn't seem easy to get in or remove”*
**Value For Money**3%
*“even better priced”*
**Strength**3%
*“Falls apart easily”*
**Charging**3%
*“The item stopped charging”*
**Advertised Vs Actual Product**3%
*“Pretty misleading”*
### **Top return reasons **
**Size-Overall**38%
**Weight Heavy**28%
**Advertised Vs Actual Product**5%
**Handle Quality**4%
**Pockets/Compartments**3%
**Scratch Resistance**3%
**Value For Money**3%
**Weight Light**3%
**Product Condition**3%
**Comfort-Overall**2%
## **Common mase for women questions**
- **Is mase for women profitable to sell on Amazon United States?**
- The niche generates $7.0M/yr across 39 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the mase for women niche?**
- 9 brands and 56 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in mase for women?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 0.1%.
- **When does demand for mase for women peak?**
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the mase for women niche?**
- Listings span $9.03–$43.32; the average listing price is $18.74 (sweet spot $15–$100). The average incumbent carries 18,510 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)