---
title: "Trend — manduka yoga towel - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/manduka-yoga-towel/trend"
last_updated: "2026-07-21T20:25:41.169Z"
locale: en
meta:
  description: "Niche score 42/100 · $201K/yr market · 149K searches/yr · $41.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $201K/yr market · 149K searches/yr · $41.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — manduka yoga towel - Flapen"
---

# **manduka yoga towel**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 39Growth 18Conversion 41Competition 48Returns 57Price range 88Avg price 95Brand share 10Review moat 59Quality gap 37

**Avg price**

**Incredible****$41.11**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.04–$81.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,133.89**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.7%**

return rate — above 6% kills the launch gate

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$201K**

$201K/yr · 149K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand