---
title: "Livewell Pump — $25K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/livewell-pump"
last_updated: "2026-08-12T12:17:58.431Z"
locale: en
meta:
description: "Amazon product research for livewell pump: $25K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for livewell pump: $25K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Livewell Pump — $25K/mo Amazon US Product Research (2026)"
---
# **Livewell Pump**
**Worth a look**
Shows a sweet-spot price point ($42.98 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 76Conversion 38Competition 71Returns 71Price range 49Avg price 95Brand share 32Review moat 87Quality gap 55
**Avg price**
**Incredible****$42.98**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****264**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+63.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$297K**
$297K/yr · 227K searches
**Price range**
**Okay****$18.10–$183.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
## **Is livewell pump profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, livewell pump is a $297K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **livewell pump market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$258K–$344K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **81%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **162 days**
## **Competition: brands, sellers & click share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**136**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 89%
**Open market**
**9%**
- SEAFLO53% - attwood17% - Jabsco7% - Yaegoo5% - Retisee5% - Amarine Made5% - Open — no brand owns it (6 brands, 9%)
## **livewell pump demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +63.1% search growth over the last 90 days.
7K5KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/livewell-pump/trend)
## **Top livewell pump search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **livewell pump**71K/yr+68.5%2.5% conv. - **live well pump for boat**46K/yr+57.4%2.4% conv. - **livewell pump for boat**29K/yr+43.0%2.5% conv. - **live well pump**19K/yr+88.9%2.1% conv. - **aerator pump for livewell**16K/yr+52.3%2.2% conv. - **tsunami t800 livewell pump**9K/yr+105.9%7.0% conv. - **boat livewell pump**8K/yr+65.1%2.2% conv. - **bait tank pump**7K/yr+62.2%0.6% conv. - **boat aerator pump**4K/yr+50.6%3.5% conv. - **livewell aerator pump**5K/yr+38.8%2.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/livewell-pump/search-terms)
## **Top livewell pump products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$12K8%$24K12%$36K16%$48K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SEAFLO 04 Series 800 GPH Baitwell/Livewell Aerator Pump with Straight Intake 12V DC Saltwater/Freshwater Replaceable Cartridge Motor NPT Outlet CE & Rohs Certified 4-Year Warranty!**SEAFLO**$29.72**4.5★416 rev](https://www.amazon.com/dp/B09644ZLPV) [2**SEAFLO 05 Series 800 GPH Angled Baitwell/Livewell Pump- 12V DC Detachable Motor Corrosion-Resistant Submersible Aerator for Freshwater and Saltwater Use - CE & Rohs Certified-4 Year Warranty.**SEAFLO**$29.83**4.6★737 rev](https://www.amazon.com/dp/B00N7I4TKY) [3**Attwood Tsunami Mk2 Aerator Pump T800 (12V) 800 GPH Thru-Hull Straight with Fittings (Elbow & Straight). Direct Replacement for Attwood 4650-7 5650-4**attwood**$47.33**4.6★103 rev](https://www.amazon.com/dp/B0CKGSQ2MB) [4**Rule 46DR Replacement Motor - 800 GPH Livewell/Baitwell Pump - 12V Water-Cooled Motor with Stainless Steel Shaft - Easy Snap-In Cartridge for Tournament Series Livewell Pump**Jabsco**$47.86**4.6★589 rev](https://www.amazon.com/dp/B000O8D9PQ) [5**Livewell Pump 12V 800GPH 4.0A Live Bait Tank Aerator Submersible Cartridge Boat Bilge Pump**Yaegoo**$28.62**4.4★209 rev](https://www.amazon.com/dp/B089K9SW4W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SEAFLO 04 Series 12V 600 GPH Baitwell Livewell Pump High Flow Aerator Pump for Boats Marine Fishing Tanks Cartridge Motor Design Easy Maintenance Corrosion Resistant Housing 4 Year Warranty**SEAFLO**$24.79**18 rev6mo ago](https://www.amazon.com/dp/B0GJ6SNHWJ) [**SEAFLO 05 Series 600GPH 90 Degree Angled Baitwell/Livewell Pump- 12V DC Detachable Motor Corrosion-Resistant Submersible Aerator For Freshwater and Saltwater Use-CE & Rohs Certified-4 Year Warranty**SEAFLO**$29.73**5 rev6mo ago](https://www.amazon.com/dp/B0GJ75W3RR) [**SEAFLO 13C Series 800 GPH Livewell Pump - Extended Tee 12V 1 Inch Outlet 9 ft Head 3.5A Anti Airlock Cartridge Motor Marine Baitwell Aerator Pump 4 Year Warranty**SEAFLO**$26.75**8 rev8mo ago](https://www.amazon.com/dp/B0G1CWHCP2) [**SEAFLO 12V 800 GPH Bilge/Livewell/Baitwell Pump Replacement Cartridge Motor Fits SEAFLO Models: SFBP1-G800-03 SFBP1-G800-04 & SFBP1-G800-05 Quick-Click Installation 4-Year Warranty**SEAFLO**$19.74**32 rev1y ago](https://www.amazon.com/dp/B0F4GP5GQ4) [**Rule 601FC Livewell Pump for Boat Series 500 GPH/Straight Seacock Flow**Rule**$62.62**5 rev1y ago](https://www.amazon.com/dp/B0DDY7CRQG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SEAFLO 13C Series 800 GPH Livewell Pump - Extended Tee 12V 1 Inch Outlet 9 ft Head 3.5A Anti Airlock Cartridge Motor Marine Baitwell Aerator Pump 4 Year Warranty**SEAFLO**$26.75**4.8★**▲ 108%**](https://www.amazon.com/dp/B0G1CWHCP2) [**SEAFLO 05 Series 600GPH 90 Degree Angled Baitwell/Livewell Pump- 12V DC Detachable Motor Corrosion-Resistant Submersible Aerator For Freshwater and Saltwater Use-CE & Rohs Certified-4 Year Warranty**SEAFLO**$29.73**4.2★**▲ 107%**](https://www.amazon.com/dp/B0GJ75W3RR) [**SEAFLO 04 Series 12V 600 GPH Baitwell Livewell Pump High Flow Aerator Pump for Boats Marine Fishing Tanks Cartridge Motor Design Easy Maintenance Corrosion Resistant Housing 4 Year Warranty**SEAFLO**$24.79**4.9★**▲ 96%**](https://www.amazon.com/dp/B0GJ6SNHWJ) [**SEAFLO 12V 800 GPH Bilge/Livewell/Baitwell Pump Replacement Cartridge Motor Fits SEAFLO Models: SFBP1-G800-03 SFBP1-G800-04 & SFBP1-G800-05 Quick-Click Installation 4-Year Warranty**SEAFLO**$19.74**4.2★**▲ 60%**](https://www.amazon.com/dp/B0F4GP5GQ4) [**Retisee 12V 800GPH Livewell Pump Kit for Boat Aerator Pump with 4 3/4 Stainless Steel Mesh Strainer Marine Baitwell Replacement for Fishing Tank Submersible Cartridge Aerator Boat Marine Yacht**Retisee**$47.04**4.6★**▲ 58%**](https://www.amazon.com/dp/B0C5RKKZDK)
**~~View all trending →~~**
## **What reviews say buyers love and hate about livewell pump**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent Pump”*
**Size-Overall**14%
*“Exact Fit”*
**Value For Money**10%
*“Worth the money”*
**Ease Of Use**8%
*“Easy to use”*
**Advertised Vs Actual Product**8%
*“Works as it should”*
**Assembly/Installation**6%
*“Easy to set up”*
**Efficiency**5%
*“It does a good job”*
**Noise Level**4%
*“The pump is also impressively quiet”*
**Pressure**3%
*“Nice pump kit”*
**Durability**3%
*“and durable”*
### **What buyers complain about **
**Durability**15%
*“Mine broke due to salt”*
**Quality-Overall**14%
*“Not well made”*
**Size-Overall**10%
*“wrong size for my boat”*
**Functionality-Overall**8%
*“Did not work”*
**Strength**8%
*“not super strong that will kill the bait”*
**Product Condition**6%
*“neither the original order nor the replacement came in a box”*
**Assembly/Installation**5%
*“Would not purchase for seackock installation”*
**Mounting**4%
*“The way my transom is set up I do not have enough clearance To mount properly”*
**Leak-Proof**4%
*“almost sank my boat leaks water in the pump never even used it took my boat out”*
**Advertised Vs Actual Product**4%
*“False Advertising”*
### **Top return reasons **
**Size-Overall**42%
**Compatibility-Overall**11%
**Functionality-Overall**9%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**6%
**Product Condition**4%
**Value For Money**3%
**Durability**3%
**Assembly/Installation**2%
**Maintenance And Repair**1%
## **Common livewell pump questions**
- **Is livewell pump profitable to sell on Amazon United States?**
- The niche generates $297K/yr across 32 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +63.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the livewell pump niche?**
- 12 brands and 136 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in livewell pump?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.2%.
- **When does demand for livewell pump peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the livewell pump niche?**
- Listings span $18.10–$183.67; the average listing price is $42.98 (sweet spot $15–$100). The average incumbent carries 264 reviews — the moat a new listing must climb.
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