---
title: "Liverpool — $41K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/sports-outdoors/liverpool"
last_updated: "2026-08-12T12:20:16.522Z"
locale: en
meta:
description: "Amazon product research for liverpool: $41K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for liverpool: $41K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Liverpool — $41K/mo Amazon US Product Research (2026)"
---
# **Liverpool**
**Worth a look**
Shows a sweet-spot price point ($47.27 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 59Growth 30Conversion 17Competition 76Returns 79Price range 75Avg price 94Brand share 9Review moat 87Quality gap 21
**Avg price**
**Great****$47.27**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****252.33**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Great****$20.63–$126.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$490K**
$490K/yr · 767K searches
**Growth**
**Okay****+3.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is liverpool profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, liverpool is a $490K/yr Amazon United States market (767K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liverpool market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$591K–$709K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#10,660**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **49%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **150 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 81%
**Open market**
**2%**
- adidas56% - UGP Campus Apparel21% - Liverpool F.C.15% - Icon Sports2% - GOALMASTERS2% - Generic2% - Open — no brand owns it (2 brands, 2%)
## **liverpool demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/liverpool/trend)
## **Top liverpool search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **liverpool**250K/yr-16.6%0.2% conv. - **liverpool jersey**134K/yr+63.2%0.5% conv. - **liverpool fc**88K/yr+19.3%0.3% conv. - **liverpool hat**29K/yr+23.8%1.3% conv. - **liverpool shirt**21K/yr+67.2%0.2% conv. - **liverpool jersey men**14K/yr+24.0%0.4% conv. - **liverpool fc shirt**15K/yr+76.1%0.1% conv. - **liverpool fc merchandise**116K/yr-75.2%0.2% conv. - **liverpool fc hat**13K/yr+42.1%1.0% conv. - **liverpool merch**10K/yr+24.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/liverpool/search-terms)
## **Top liverpool products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$20K8%$39K12%$59K16%$78K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**adidas Liverpool FC 25/26 Mens Home Jersey (US Alpha Medium Regular Regular Strawberry Red)**adidas**$70.51**4.6★16 rev](https://www.amazon.com/dp/B0FVHYQ94H) [2**adidas Liverpool FC 25/26 Mens Home Jersey (US Alpha Large Regular Regular Strawberry Red)**adidas**$73.74**4.6★16 rev](https://www.amazon.com/dp/B0FVHKKCWV) [3**UGP Campus Apparel Liverpool UK Home Kit World Classic Soccer Football Arch Cup T Shirt - X-Large - Cardinal**UGP Campus Apparel**$24.20**4.5★1,072 rev](https://www.amazon.com/dp/B07B1NFKSD) [4**UGP Campus Apparel Liverpool UK Home Kit World Classic Soccer Football Arch Cup T Shirt - 2X-Large - Cardinal**UGP Campus Apparel**$24.60**4.5★1,072 rev](https://www.amazon.com/dp/B07B1J663Y) [5**adidas Liverpool FC 25/26 Mens Away Jersey (US Alpha Medium Regular Regular Wonder White)**adidas**$74.71**4.9★18 rev](https://www.amazon.com/dp/B0FN6FB6JM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Red Long Sleeve - Mens Soccer Jersey - Fan Version Shirt for Game Day Training or Casual Wear - 2007/08 - M**Generic**$48.57**22 rev4mo ago](https://www.amazon.com/dp/B0GTC1JH7P) [**Adidas Liverpool Lifestyler Jersey**adidas**$77.41**0 rev5mo ago](https://www.amazon.com/dp/B0GM2SRM96) [**Liverpool FC 25/26 Third Jersey**adidas**$81.74**12 rev9mo ago](https://www.amazon.com/dp/B0FVKJ8KDL) [**adidas Liverpool FC 25/26 Mens Home Jersey (US Alpha Medium Regular Regular Strawberry Red)**adidas**$70.51**16 rev9mo ago](https://www.amazon.com/dp/B0FVHYQ94H) [**adidas Liverpool FC 25/26 Mens Home Jersey (US Alpha Large Regular Regular Strawberry Red)**adidas**$73.74**16 rev9mo ago](https://www.amazon.com/dp/B0FVHKKCWV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Adidas Liverpool Lifestyler Jersey**adidas**$77.41**0.0★**▲ 61%**](https://www.amazon.com/dp/B0GM2SRM96) [**Red Long Sleeve - Mens Soccer Jersey - Fan Version Shirt for Game Day Training or Casual Wear - 2007/08 - M**Generic**$48.57**5.0★**▲ 56%**](https://www.amazon.com/dp/B0GTC1JH7P) [**adidas Mens Manchester United 25/26 Home Football Jersey (US Alpha Large Regular Red)**adidas**$40.42**4.5★**▲ 52%**](https://www.amazon.com/dp/B0FQP6XN5R) [**adidas Liverpool FC 25/26 Youth Home Jersey (US Alpha Small Regular Strawberry Red)**adidas**$55.27**5.0★**▲ 48%**](https://www.amazon.com/dp/B0FVJBF67R) [**adidas Mens Liverpool FC Seasonal Graphic T-Shirt Wonder White Medium**adidas**$31.03**4.3★**▲ 45%**](https://www.amazon.com/dp/B0DL2XZGYM)
**~~View all trending →~~**
## **What reviews say buyers love and hate about liverpool**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“Great Quality Shirt”*
**Size-Overall**25%
*“Excellent fit”*
**Material Quality**16%
*“Premium Quality & Comfort: The fabric is incredibly soft, breathable, and lightweight”*
**Advertised Vs Actual Product**5%
*“Exactly as advertised”*
**Warmth**4%
*“This ski hat is warm and comfortable, and it works well for cold weather”*
**Color**4%
*“Loved the quality and color”*
**Value For Money**2%
*“Great hat for the price”*
**Print Quality**1%
*“printed perfectly”*
**Weight Light**1%
*“It's a nice weight”*
**Adjustability/Rotatability/Reclining**1%
*“adjustable for all fans”*
### **What buyers complain about **
**Durability**25%
*“This ball popped only two I days after receiving it while it is inside home”*
**Quality-Overall**25%
*“Poor quality”*
**Size-Overall**21%
*“the wrong size for me”*
### **Top return reasons **
**Size-Overall**59%
**Chest Fit**6%
**Material Quality**6%
**Length**5%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Color**3%
**Quality-Overall**3%
**Waist Fit**2%
**Neck Fit**1%
## **Common liverpool questions**
- **Is liverpool profitable to sell on Amazon United States?**
- The niche generates $490K/yr across 39 tracked products. 12 of 18 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the liverpool niche?**
- 8 brands and 77 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in liverpool?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.8%.
- **When does demand for liverpool peak?**
- Demand peaks in Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the liverpool niche?**
- Listings span $20.63–$126.49; the average listing price is $47.27 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.
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