---
title: "Live Nightcrawlers — $5K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/sports-outdoors/live-nightcrawlers"
last_updated: "2026-08-12T12:20:54.010Z"
locale: en
meta:
description: "Amazon product research for live nightcrawlers: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for live nightcrawlers: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Live Nightcrawlers — $5K/mo Amazon US Product Research"
---
# **Live Nightcrawlers**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 77Conversion 22Competition 65Returns 98Price range 85Avg price 95Brand share 16Review moat 73Quality gap 90
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.99**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$4.76–$87.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+66.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****576.61**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$60K**
$60K/yr · 125K searches
## **Is live nightcrawlers profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, live nightcrawlers is a $60K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **live nightcrawlers market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$81K–$108K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,245**
- **Page quality**
- **0%**
- **Prime**
- **45%**
- **Sponsored**
- **76%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **144 days**
## **Competition: brands, sellers & click share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 90%
**Open market**
**3%**
- Berkley30% - Uncle Jim's Worm Farm22% - BESTBAIT19% - Northland Tackle16% - Surmen Legacy7% - Generic4% - Open — no brand owns it (3 brands, 3%)
## **live nightcrawlers demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +66.2% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/live-nightcrawlers/trend)
## **Top live nightcrawlers search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **nightcrawlers live worms**25K/yr+69.6%1.7% conv. - **night crawlers live worms**26K/yr+44.7%2.1% conv. - **nightcrawlers**12K/yr+87.5%1.8% conv. - **night crawlers**12K/yr+79.0%1.7% conv. - **live nightcrawlers**11K/yr+50.9%0.8% conv. - **night crawlers live worms bulk**6K/yr+82.1%1.9% conv. - **european nightcrawlers**9K/yr+34.2%4.0% conv. - **bulk nightcrawlers**5K/yr+55.6%0.7% conv. - **nightcrawlers for fishing**4K/yr+367.8%2.3% conv. - **live nightcrawlers for fishing**5K/yr+103.5%1.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/live-nightcrawlers/search-terms)
## **Top live nightcrawlers products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Berkley Gulp! Floating Pinched Crawler Nightcrawler 2-Inch**Berkley**$4.92**4.4★814 rev](https://www.amazon.com/dp/B005BNHDNI) [2**Uncle Jims Worm Farm 100 Count Super Red European Nightcrawlers for Composting and Garden Soil Aeration | Large Nightcrawlers Improve Soil Structure and Quality for Healthier Gardens**Uncle Jim's Worm Farm**$27.56**4.3★2,373 rev](https://www.amazon.com/dp/B07YVK42Q2) [3**Berkley PowerBait Power Nightcrawler Natural 6 (13 Count)**Berkley**$5.65**4.5★813 rev](https://www.amazon.com/dp/B00EO96V6U) [4**Northland Eye-Candy Nightcrawler Worm Natural Core**Northland Tackle**$10.14**4.7★14 rev](https://www.amazon.com/dp/B0DNLQV8VZ) [5**BESTBAIT 150 Count Super Red European Nightcrawlers for Composting and Garden Soil Aeration Large Nightcrawlers Improve Soil Structure and Quality for Healthier Gardens**BESTBAIT**$32.67**4.2★268 rev](https://www.amazon.com/dp/B00SYQTB8E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Surmen Legacy 1000 Count Live Super European Nightcrawlers for Composting or Fishing or Feed**Surmen Legacy**$51.75**13 rev1y ago](https://www.amazon.com/dp/B0F2ZQRZGW) [**Surmen Legacy 120ct Canadian Nightcrawlers Worms (4-6 inch) - Fishing Bait or Pet Feed - 2 Day Shipping**Surmen Legacy**$32.23**12 rev1y ago](https://www.amazon.com/dp/B0F2ZNZ3VC) [**Northland Eye-Candy Nightcrawler Worm Natural Core**Northland Tackle**$10.14**14 rev1y ago](https://www.amazon.com/dp/B0DNLQV8VZ) [**Northland Eye-Candy Nightcrawler Worm Natural**Northland Tackle**$8.12**14 rev1y ago](https://www.amazon.com/dp/B0DNLDM63K) [**Northland Eye-Candy Nightcrawler Worm Black**Northland Tackle**$4.76**14 rev1y ago](https://www.amazon.com/dp/B0DNLC89YW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BESTBAIT 60 Count Super Red European Nightcrawlers for Composting and Garden Soil Aeration Large Nightcrawlers Improve Soil Structure and Quality for Healthier Gardens**BESTBAIT**$24.61**2.2★**▲ 96%**](https://www.amazon.com/dp/B0GZXHBSL1) [**Berkley Gulp! Crawler Fishing Soft Bait Nightcrawler 4**Berkley**$7.20**4.2★**▲ 76%**](https://www.amazon.com/dp/B096G98M1Y) [**Northland Eye-Candy Nightcrawler Worm Natural**Northland Tackle**$8.12**4.7★**▲ 71%**](https://www.amazon.com/dp/B0DNLDM63K) [**Northland Eye-Candy Nightcrawler Worm Natural Core**Northland Tackle**$10.14**4.7★**▲ 63%**](https://www.amazon.com/dp/B0DNLQV8VZ) [**Northland Eye-Candy Nightcrawler Worm Black**Northland Tackle**$4.76**4.7★**▲ 53%**](https://www.amazon.com/dp/B0DNLC89YW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about live nightcrawlers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great Bait It Changed the Way I Fish for Stocked Trout”*
**Advertised Vs Actual Product**16%
*“As advertised”*
**Value For Money**14%
*“Great deal”*
**Plant Growth**10%
*“making your soil good for plants”*
**Instructions/User Manual/Troubleshooting**8%
*“They came with wonderful instructions”*
**Size-Overall**5%
*“Arrived alive and good size”*
**Ease Of Cleaning**4%
*“cleaner then worms”*
**Moist/Dry**2%
*“It is super simple to rehydrate”*
**Ease Of Use**2%
*“Easy to use”*
**Durability**2%
*“Very durable”*
### **What buyers complain about **
**Size-Overall**37%
*“So small”*
**Value For Money**11%
*“Not worth cost”*
**Smell**9%
*“Stinks”*
**Advertised Vs Actual Product**9%
*“Very deceptive advertising”*
**Durability**4%
*“Small worms died within 2 weeks”*
**Thickness**4%
*“Really thin”*
**Quality-Overall**4%
*“Disappointed in quality”*
**Color**3%
*“They had no color”*
**Moist/Dry**2%
*“I ordered 100 euros and they arrived lifeless and dehydrated”*
**Leak-Proof**2%
*“They come in a plastic bag that leaked after it was opened because it would not reseal tight”*
### **Top return reasons **
**Size-Overall**24%
**Advertised Vs Actual Product**16%
**Smell**14%
**Contamination**11%
**Moist/Dry**8%
**Functionality-Overall**7%
**Defective Material/Parts**3%
**Value For Money**2%
**Quality-Overall**2%
**Instructions/User Manual/Troubleshooting**1%
## **Common live nightcrawlers questions**
- **Is live nightcrawlers profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 33 tracked products. 90-day search growth is +66.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the live nightcrawlers niche?**
- 9 brands and 24 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in live nightcrawlers?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.3%.
- **When does demand for live nightcrawlers peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the live nightcrawlers niche?**
- Listings span $4.76–$87.71; the average listing price is $26.99 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.
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